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银泰商业（集团）有限公司（简称“银泰商业”）是一家以百货零售、购物中心、电子商务为主营业务的多元化大型商业连锁集团。银泰商业立足中国15年，结合城市特点和市场细分，正在全国加速开发中高端城市综合体，同时，商业模式不断升级创新，从传统百货业到大型购物中心，再到网上购物领域，不断引领着新的时尚生活方式。2007年，银泰百货成功在香港联交所挂牌上市（01833.HK），2013年3月20日“银泰百货（集团）有限公司”于香港正式更名为“银泰商业（集团）有限公司”。目前银泰已成为国内与奢侈品品牌合作最多的企业之一。15年来，以立足浙江辐射全国为发展轨迹，凭借雄厚的资本、科学的管理、严格的制度、灵活的经营，缔造了一系列骄人的业绩，形成了具有“银泰”特色的三大商业运作模式——“银泰百货”、“银泰购物中心”、“银泰网”。

银泰商业三大核心业务板块：

——银泰百货

以“传递新的生活美学”为经营理念，积极推动中国城市时尚文化建设，视年轻人和新型家庭为主要客群，树立年轻活力、时尚品位的百货形象，引领流行趋势，创新购物体验，形成独具银泰商业文化特色的知名百货连锁品牌，是中国最大的百货企业之一。

——银泰购物中心

规划有银泰中心、银泰城、银泰MALL三大商业产品。银泰在全国根据城市的级别、消费水平、区域的实力有针对性的开发不同类型的购物中心产品，目前，银泰城在全国在建和已建的购物中心已达30家。银泰购物中心以点亮城市之光，传递生活美学为经营理念，是现代都市人的时尚生活首选。

——银泰网

银泰网（www.yintai.com）是专注于精品时尚百货经营的大型B2C电子商务平台，主营商品覆盖服装、箱包、鞋帽、配饰、化妆品、珠宝、奢侈品等四百多个品牌、十万多件单品。银泰网抱着“为13亿中国人传递新的生活美学”的梦想，把“为用户提供超出想像的满意服务，传播优质品牌影响力”作为使命，致力成为中国最卓越的精品时尚百货购物网站。

Yintai Commerce (Group) Co., Ltd. (hereinafter referred to as "Yintai commerce") is a large diversified commercial chain group mainly engaged in department store retail, shopping center and e-commerce. Yintai business, based on China's 15 years of development, is accelerating the development of medium and high-end urban complex in combination with urban characteristics and market segmentation. At the same time, the business model continues to upgrade and innovate, from traditional department stores to large-scale shopping centers to online shopping, and constantly leads the new fashion lifestyle. In 2007, Yintai department store was successfully listed on the Hong Kong Stock Exchange (01833. HK). On March 20, 2013, "Yintai department store (Group) Co., Ltd." was officially renamed as "Yintai commercial (Group) Co., Ltd." in Hong Kong. At present, Yintai has become one of the most cooperative enterprises with luxury brands in China. In the past 15 years, based on Zhejiang's development track of radiating to the whole country, with abundant capital, scientific management, strict system and flexible operation, a series of remarkable achievements have been created, and three business operation modes with "Yintai" characteristics have been formed - "Yintai department store", "Yintai shopping center" and "yintai.com". Three core business segments of Yintai Commerce: Yintai department store takes "delivering new life aesthetics" as its business philosophy, actively promotes the construction of China's urban fashion culture, regards young people and new families as the main customers, sets up the image of department stores with young vitality and fashionable taste, leads the fashion trend, innovates the shopping experience, and forms a famous department store chain with unique characteristics of Yintai commercial culture Brand is one of the largest department stores in China. ——Yintai shopping center is planned to have three major commercial products: Yintai Center, Yintai city and Yintai mall. Yintai develops different types of shopping center products in accordance with the city level, consumption level and regional strength. At present, there are 30 shopping centers under construction and built in Yintai city. Yintai shopping center is the first choice of modern city people's fashion life, which takes lighting the city's light and transmitting life aesthetics as its business philosophy. ——Yintai.com is a large-scale B2C e-commerce platform focusing on the operation of boutique fashion department stores. Its main products cover more than 400 brands and 100000 single products, including clothing, bags, shoes and hats, accessories, cosmetics, jewelry, luxury goods, etc. With the dream of "delivering new life aesthetics to 1.3 billion Chinese", yintai.com takes "providing users with more than expected satisfactory services and spreading high-quality brand influence" as its mission, and is committed to becoming the most outstanding boutique and fashionable department store shopping website in China.

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