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In 1991, when pull & bear was founded, it had a clear international vision to expand its clothing retail business around the world. Based on the brand positioning of young fashion consumer market, pull & amp; Bear has been actively engaged in the interaction with young consumer groups, timely grasped the clothing needs of young people in advocating leisure, personality and comfort, creatively integrated the international popular elements with the street fashion, so as to explain the new fashion concept for young people and face the majority of young consumer groups with competitive prices. Adhering to the design concept of comfortable, simple and easy to wear, pull & Bear presents its unique clothing series for modern urban youth. The development of pull & Bear keeps pace with its customers and always focuses on the development trend of new technology, social movement and art or music. This is not only reflected in the design, but also in the store. Inspired by New York's ever-changing penthouse, pull & Bear stores around the world receive new products twice a week, so the products in the stores keep up with the trend. Pull & bear is affiliated to INDITEX group (Zara, pull & bear, Massimo dutti, Bershka, Stradivarius, oysho, zarahome and uterque). At present, it has 900 stores in 70 markets (65 markets with physical stores, 5 markets with only online stores).

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