半岛都市报品牌怎么样 申请店铺
山东大众报业(集团)发行有限公司成立于2002年7月,拥有覆盖全省的自主报刊发行、物流网络,是省内较大的、专业化的报纸自有发行实体。公司所负责的《大众日报》、《农村大众》报、《齐鲁晚报》、《生活日报》发行量连年稳中有升。
“诚信、服务、求实、创新”是发行公司倾力打造的企业文化理念,已渗透到公司工作的各个层面,成为整个团队的精神旗帜。从网络建设、队伍培训、发行策划、读者数据库开发管理到发行社区物流终端建设项目无不体现着“服务大众”的理念。
山东大众报业(集团)发行有限公司在山东省各地市均设立了以记者站为依托的发行网点,其下辖的发行站和发行点占据城市的主要繁华区域和街道,并培养了一大批训练有素的发行员队伍。建立了征订网络、零售网络、物流配送网络和以网上报纸征订为主的电子商务网络等四大网络,在省城济南拥有读者客户群有相当的规模。公司拥有30余辆自有送报车辆,形成覆盖全济南市区的灵活、畅通发行网络。经过不断实践总结,公司逐渐形成了符合报纸发行市场规律的以我为主、联合社会力量的多渠道自主发行模式,大大增强了发行能力,为集团事业发展提供重要辅助支撑能力。
发行物流产业已列入集团产业板块,为发行公司的转型升级带来重大机遇,除做好传统项目外,公司目前正在因地制宜加快推进发行物流的社区终端建设,开发读者数据库,提升自办网络价值链,对发行事业充满信心。
Established in July 2002, Shandong Dazhong newspaper (Group) Distribution Co., Ltd. has an independent newspaper distribution and logistics network covering the whole province. It is a large and specialized newspaper distribution entity in the province. The circulation of Dazhong daily, rural Dazhong daily, Qilu Evening News and life daily, which the company is responsible for, has increased steadily year by year. "Integrity, service, truth-seeking and innovation" is the corporate culture concept that the distribution company strives to build, which has penetrated into all aspects of the company's work and become the spirit banner of the whole team. From network construction, team training, distribution planning, reader database development and management to distribution community logistics terminal construction project, it embodies the concept of "serving the public". Shandong Dazhong newspaper (Group) Distribution Co., Ltd. has set up distribution outlets relying on reporter stations in all cities of Shandong Province. The distribution stations and distribution points under its jurisdiction occupy the main prosperous areas and streets of the city and cultivate a large number of well-trained publishers. It has established four major networks, i.e. subscription network, retail network, logistics distribution network and e-commerce network focusing on online newspaper subscription. It has a considerable scale of readers' customer base in the provincial city of Jinan. The company has more than 30 self owned newspaper delivery vehicles, forming a flexible and smooth distribution network covering the whole urban area of Jinan. After continuous practice and summary, the company has gradually formed a multi-channel independent distribution mode which is mainly based on myself and combines with social forces, which conforms to the law of newspaper distribution market, greatly enhances the distribution ability and provides important supporting ability for the development of the group's business. The distribution logistics industry has been listed in the group industry sector, which brings great opportunities for the transformation and upgrading of the distribution company. In addition to doing a good job in traditional projects, the company is currently accelerating the construction of community terminals for distribution logistics, developing reader databases, improving its own network value chain, and is full of confidence in the distribution business.
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