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福田雷沃国际重工股份有限公司(简称福田雷沃重工)是一家以工程机械、农业装备、车辆为主体业务的大型产业装备制造企业，2011年实现销售收入160亿元，同比增长12.7%。同年，福田雷沃重工凭借在“内涵增长、结构调整、全球化”方面的卓越表现，“雷沃”品牌评估价值攀升至143.11亿元，位列中国500最具价值品牌排行榜第64位。公司被认定为“国家重点高新技术企业”，公司工程技术研究院被认定为“国家认定企业技术中心”，公司主导产品曾被认定为“中国驰名商标”、“最具市场竞争力品牌”。

福田雷沃重工主导产品雷沃谷神联合收割机销量连续11年居行业首位，市场占有率达70%;雷沃大中型拖拉机连续7年市场占有率行业领先。福田五星三轮摩托车连续7年销量、市场占有率行业第一;以雷沃装载机、挖掘机、旋挖钻机为代表的雷沃工程机械业务高速、健康发展，市场竞争力持续攀升，成为行业内成长最快的品牌之一。

近年来，公司在“内涵增长、结构调整、全球化”经营方针指引下，积极搭建基于未来国际化发展的业务管理和运行平台，促使工程机械、农业装备、车辆三大产业实现了均衡快速发展。

为保证研发创新能力与国际接轨，在山东研发中心之外，成立了天津、欧洲和日本研发中心，搭建同步世界的四位一体研发平台，根据全球化战略需求，充分引进、吸收全球的产品、技术、人才等优势资源，综合利用团队、制度、文化、管理的力量，实现企业价值链各个环节价值增值和价值创造，使核心技术始终与世界同步。

在国内多个市场领域获得领先地位的基础上，福田雷沃重工积极开拓国际市场。目前，公司已建成了由300多家销售服务商组成的覆盖全球120多个国家和地区的集“销售、服务、配件供应、用户培训与信息反馈”五位一体的全球营销服务网络体系，出口产品涵盖农业装备、工程机械、车辆三大产业。

2012年，公司将继续坚持“内涵增长、结构调整、全球化”的经营方针，以“战略与转型?质量与人才”为工作主线，持续提升公司管理能力及运营质量。

面向未来，福田雷沃重工将以中国为中心，保持中国市场领导者地位，把中国打造成全球非公路业务产业中心，在全球三个重点国家实现产业化，在两个发达地区市场取得市场突破，实现从区域性企业向全球性企业转变。力争通过10年努力，把福田雷沃重工打造成世界级主流机械装备制造企业。

Foton LOVOL International Heavy Industry Co., Ltd. (referred to as Foton Lovol heavy industry) is a large-scale industrial equipment manufacturing enterprise with engineering machinery, agricultural equipment and vehicles as the main business. In 2011, the sales revenue reached 16 billion yuan, with a year-on-year growth of 12.7%. In the same year, with its outstanding performance in "connotation growth, structural adjustment and globalization", Foton Lovol's brand evaluation value rose to 14.311 billion yuan, ranking 64th in China's top 500 most valuable brands. The company is recognized as a "national key high-tech enterprise", the company's Engineering Technology Research Institute is recognized as "national recognized enterprise technology center", and the company's leading products have been recognized as "China's well-known trademark" and "the most competitive brand in the market". Foton Lovol heavy industry's leading product, Lovol Ceres combine harvester, ranks first in the industry for 11 consecutive years, with a market share of 70%; Lovol large and medium tractors have a market share of 7 consecutive years. Foton's five-star three wheel motorcycles have been sold for 7 consecutive years, ranking first in the industry in terms of market share; the business of Lovol construction machinery, represented by Lovol loaders, excavators and rotary drilling rigs, has developed rapidly and healthily, and its market competitiveness has continued to rise, becoming one of the fastest-growing brands in the industry. In recent years, under the guidance of "connotation growth, structural adjustment and globalization" business policy, the company has actively built a business management and operation platform based on the future international development, which has promoted the balanced and rapid development of engineering machinery, agricultural equipment and vehicle industries. In order to ensure the international integration of R & D and innovation capabilities, Tianjin, Europe and Japan R & D centers have been set up outside Shandong R & D center, and a four in one R & D platform has been set up to synchronize the world. According to the strategic needs of globalization, we will fully introduce and absorb global products, technologies, talents and other advantageous resources, and comprehensively utilize the power of teams, systems, cultures and management to realize the enterprise value Value added and value creation in all links of the chain keep the core technology in step with the world. On the basis of leading position in many domestic market fields, Foton Lovol has actively developed international market. At present, the company has established a global marketing service network system consisting of more than 300 sales service providers covering more than 120 countries and regions around the world, integrating "sales, service, parts supply, user training and information feedback". Its export products cover three major industries: agricultural equipment, engineering machinery and vehicles. In 2012, the company will continue to adhere to the business policy of "connotation growth, structural adjustment and globalization", take "strategy and transformation? Quality and talent" as the main line of work, and continue to improve the company's management ability and operation quality. Facing the future, Foton Lovol heavy industry will take China as the center, maintain the leading position in Chinese market, build China into a global non highway business industrial center, realize industrialization in three key countries in the world, make market breakthroughs in two developed regional markets, and realize the transformation from regional enterprises to global enterprises. Strive to build Foton Lovol heavy industry into a world-class mainstream machinery and equipment manufacturing enterprise through 10 years of efforts.

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