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中华润滑油ZHONGHUA在润滑油行业中的票数：23 更新时间：2024-11-23

中华润滑油ZHONGHUA是哪个国家的品牌？「中华润滑油ZHONGHUA」是北京中润华油石油化工股份有限公司旗下著名品牌。该品牌发源于北京市，由创始人姚 *在2011年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

中华润滑油着眼于未来前景无限的汽车后市场，专注于建设直达终端的渠道经销商体系。目前，“中华”已在全国拥有270多家以地级市为单位的总经销商。

依托于既有的润滑油销售网络，着眼于汽车后市场未来的发展趋势，特别是移动互联网时代，汽车修理与养护行业面临的转型机遇，中华润滑油在2015年提出“双腿并进”的发展战略，倡导并实施厂家、经销商、终端修理厂共享互联网平台、共建服务品牌的汽车后服务新型商业模式。中华云店，是实现这一战略宏图的具体方案。

作为“中华”的核心战略，云店模式是中华润滑油透过渠道为终端修理厂提供的、基于换油而建立的车主用户电商服务平台，通过标准化、规范化、连锁化服务改善车主消费感受，从而帮助终端修理厂赢得并持续管理不断扩大的车主用户群。“中华”目前在全国各地建设了2800多家云店，有效运行近千家。这一探索，正在改变中华润滑油的品牌生态，使之从传统的产品品牌向服务品牌方向迈进，小包装车用润滑油销量持续上升，2016年接近3万吨，各类成功云店模式的探索正在推助更多修理厂与“中华”经销商深度合作，前景不可限量。

中华润滑油在北京、山东、江苏等地均有生产厂，各类润滑油及附属产品的年产能力超过20万吨。多工厂布局不仅缩短了物流半径、提高了市场供应效率，并且保证了对经销商实施免运费政策。

中华润滑油产品系列全面，内燃机油涵盖汽机油、柴机油、摩托车油；车用附属品包括齿轮油、液压油、自动变速箱油、刹车油、润滑脂、防冻液及玻璃清洗液以及汽车养护品等。另外，“中华”的工业油产品系列齐全，可针对企业客户的需求提供定制化生产。

Focusing on the automotive aftermarket with unlimited future prospects, Zhonghua lubricant focuses on building a direct channel dealer system to the terminal. At present, "Zhonghua" has more than 270 distributors in the whole country. Relying on the existing lubricant sales network, focusing on the future development trend of the automotive aftermarket, especially in the era of mobile Internet, and the transformation opportunities faced by the automotive repair and maintenance industry, Zhonghua lubricant put forward the development strategy of "two legs go hand in hand" in 2015, advocating and implementing the automobile afterservice of manufacturers, dealers and terminal repair shops sharing the Internet platform and building service brands New business model. Zhonghua cloud store is a specific plan to realize this strategic vision. As the core strategy of "Zhonghua", the cloud store mode is an e-commerce service platform for car owners based on oil change provided by Zhonghua lubricating oil for terminal repair plants through channels. It improves the consumer experience of car owners through standardized, standardized and chained services, so as to help terminal repair plants win and continuously manage the expanding user base of car owners. At present, "Zhonghua" has built more than 2800 cloud stores all over the country and has effectively operated nearly 1000. This exploration is changing the brand ecology of China lubricants, making it move forward from the traditional product brand to the service brand. The sales volume of small package automotive lubricants continues to rise, reaching nearly 30000 tons in 2016. The exploration of various successful cloud store models is helping more repair shops to cooperate with "China" dealers in depth, with unlimited prospects. Zhonghua lubricating oil has production plants in Beijing, Shandong, Jiangsu and other places. The annual production capacity of all kinds of lubricating oil and accessory products is more than 200000 tons. Multi factory layout not only shortens the logistics radius, improves the market supply efficiency, but also ensures the implementation of free freight policy for dealers. Zhonghua lubricating oil product series is comprehensive, engine oil covers steam oil, diesel oil and motorcycle oil; vehicle accessories include gear oil, hydraulic oil, automatic transmission oil, brake oil, grease, antifreeze, glass cleaning fluid and automobile maintenance products, etc. In addition, "Zhonghua" industrial oil product series are complete, which can provide customized production for the needs of enterprise customers.

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