中华润滑油ZHONGHUA品牌怎么样 申请店铺

Focusing on the automotive aftermarket with unlimited future prospects, Zhonghua lubricant focuses on building a direct channel dealer system to the terminal. At present, "Zhonghua" has more than 270 distributors in the whole country. Relying on the existing lubricant sales network, focusing on the future development trend of the automotive aftermarket, especially in the era of mobile Internet, and the transformation opportunities faced by the automotive repair and maintenance industry, Zhonghua lubricant put forward the development strategy of "two legs go hand in hand" in 2015, advocating and implementing the automobile afterservice of manufacturers, dealers and terminal repair shops sharing the Internet platform and building service brands New business model. Zhonghua cloud store is a specific plan to realize this strategic vision. As the core strategy of "Zhonghua", the cloud store mode is an e-commerce service platform for car owners based on oil change provided by Zhonghua lubricating oil for terminal repair plants through channels. It improves the consumer experience of car owners through standardized, standardized and chained services, so as to help terminal repair plants win and continuously manage the expanding user base of car owners. At present, "Zhonghua" has built more than 2800 cloud stores all over the country and has effectively operated nearly 1000. This exploration is changing the brand ecology of China lubricants, making it move forward from the traditional product brand to the service brand. The sales volume of small package automotive lubricants continues to rise, reaching nearly 30000 tons in 2016. The exploration of various successful cloud store models is helping more repair shops to cooperate with "China" dealers in depth, with unlimited prospects. Zhonghua lubricating oil has production plants in Beijing, Shandong, Jiangsu and other places. The annual production capacity of all kinds of lubricating oil and accessory products is more than 200000 tons. Multi factory layout not only shortens the logistics radius, improves the market supply efficiency, but also ensures the implementation of free freight policy for dealers. Zhonghua lubricating oil product series is comprehensive, engine oil covers steam oil, diesel oil and motorcycle oil; vehicle accessories include gear oil, hydraulic oil, automatic transmission oil, brake oil, grease, antifreeze, glass cleaning fluid and automobile maintenance products, etc. In addition, "Zhonghua" industrial oil product series are complete, which can provide customized production for the needs of enterprise customers.

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