COACH寇驰品牌怎么样 申请店铺

COACH蔻驰，1941年诞生。总部位于纽约。COACH是美国高端生活方式时尚品牌，为男士、女士提供精致配饰与礼品，产品系列包括女士手袋、男士包款、男士及女士小皮具、鞋履、服饰、手表、旅行用品、围巾、太阳眼镜、香水、时尚首饰等。

COACH成立之初，是由六位来自皮革世家的皮匠师傅共同经营，是美国历史最悠久和最成功的皮革制品公司之一。据说，COACH(蔻驰)创始人MilesCahn最初是从一双传统的棒球手套中获得的制作灵感。他发现棒球手套越用越光滑，于是他借鉴其技术，并经过细致处理，将坚固耐用的棒球手套皮革变得柔软耐用。这种皮件呈现着迷人的天然纹路，而且不需要繁复的保养技巧，也能保持最初的样貌。

随着业务的不断发展，COACH(蔻驰)仍一直保持着上乘的用料和工艺的高质量水准，这一贯穿始终的品牌宗旨，是COACH(蔻驰)成功的基石。而COACH(蔻驰)所特有的美式设计、精湛的皮革制造技术以及周到细致的服务，也成为受顾客欢迎的品牌特色。

20世纪90年代，COACH公司遇到了发展“瓶颈”。

1995年路·法兰克弗就任公司董事长兼CEO，通过提高产品的“情绪化需求”，不再让品质和功能性成为COACH产品的唯一竞争力，重新恢复COACH品牌活力。

1962年Bonnie由纸袋产生构想，推出第一个购物包；1962年推出第一个由棒球手套发想成的鞣制皮革皮件；1973年第一个DuffleSac诞生；1985年SaraLee公司收购COACH；1998年COACH拓展国际市场；推出第一个混合材质的包包，并授权生产COACH男女手表；1999年COACH网站诞生；推出男女鞋、家具等系列；2001年设立COACH日本分公司；授权Steelcase生产家具；ReedKrakoff获得CFDA年度配件设计大奖；推出CLogo(Signature)、饰品、旅行等系列；2003年推出小CLogo（MiniSignature）系列；2006年台湾中山旗舰店开幕；COACH欢庆65周年庆推出根植于历史中的Legacy系列。

Coach, born in 1941. Headquartered in New York. COACH is a high-end lifestyle brand in the US, providing exquisite accessories and gifts for men and women. Luxehome products include ladies handbags, men's bags, men's and women's leather goods, footwear, clothing, watches, travel articles, scarves, sunglasses, perfume, fashion accessories, etc. Coach was founded by six leather masters from a leather family. It is one of the oldest and most successful leather products companies in the United States. It is said that miles Cahn, founder of coach, was originally inspired by a pair of traditional baseball gloves. He found that baseball gloves are smoother and smoother when they are used, so he learned from the technology, and after careful treatment, the leather of the sturdy baseball gloves became soft and durable. This kind of leather presents charming natural lines, and does not need complicated maintenance skills, but also can maintain the original appearance. With the continuous development of the business, coach has always maintained a high quality level of materials and technology, which has always been the brand tenet and the cornerstone of the success of coach. And the unique American design, exquisite leather manufacturing technology and thoughtful and meticulous service of coach have also become the brand characteristics welcomed by customers. In the 1990s, coach encountered a "bottleneck" in its development. In 1995, Lu frankffer became the chairman and CEO of the company. By improving the "emotional needs" of products, quality and functionality will no longer be the only competitiveness of coach products, and the brand vitality of coach will be restored. In 1962, Bonnie created the concept of paper bags and launched the first shopping bag; in 1962, Bonnie launched the first tanned leather leather goods made of baseball gloves; in 1973, the first dufflesac was born; in 1985, saralee acquired coach; in 1998, coach expanded the international market; launched the first mixed material bag and authorized the production of coach watches for men and women; in 1999, coach website was born; men and women were launched Shoes, furniture and other series; coach Japan branch was established in 2001; Steelcase was authorized to produce furniture; reedkrakoff won CFDA annual accessories design award; launched clogo (signature), jewelry, travel and other series; launched Mini Signature Series in 2003; opened Zhongshan flagship store in Taiwan in 2006; launched Legacy Series rooted in history on the 65th anniversary of coach celebration.

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