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Founded in 1952, a famous brand in Ningxia, a large chain business group mainly engaged in general merchandise / cultural goods / clothing, shoes and Hats / household appliances, etc. is in the south of the Yangtze River, Fengcheng business crown. In Ningxia Hui Autonomous Region, it is inlaid with a bright commercial pearl -- Yinchuan Xinhua Department Store Business Group Co., Ltd. Since its establishment in 1952, Xinbai is a large department store retail enterprise after 60 years of wind and rain. In 2011, the group achieved sales of 5.291 billion yuan. At present, Xinhua Department store has developed into a large-scale business with 2.754 billion assets, 3 subsidiaries (Yinchuan Xinhua Department Store Chain Supermarket Co., Ltd., Yinchuan Xinhua Department Store Dongqiao Electric Appliance Co., Ltd., Qinghai Xinhua Department Store commercial Co., Ltd.), 7 department stores (Xinhua store, Dongfanghong store, elderloom store, Shopping Center store, Zhongwei store, Xixia store, Hyundai city) and 200 chain stores The group has 20000 employees. The company adheres to the business philosophy of creating profits for shareholders, services for customers, opportunities for employees and wealth for the society. The Department Store Business Department of Yinchuan Xinhua Department Store Business Group Co., Ltd. was established in August 2010. It has 7 stores, which are distributed in the main business circles of Yinchuan city and Zhongwei City, with an annual sales of 2.8 billion. The business department conscientiously implements and implements the group's overall development strategy, takes "brand positioning in place, improve service level" as the development goal, promotes the corporate culture of Xinhua Department store, clarifies the business philosophy, integrates resources, improves the organizational structure, standardizes the operation process, and drives the department store business department, which accounts for half of the business performance of Xinbai group, to the fast lane of marketization. The chain outlets of Xinhua Department store chain supermarket are mainly distributed in Xixia District, Jinfeng district and Xingqing District, which radiate from the west to the east of Yinchuan city. The chain outlets are gradually developed to other cities and counties in the district. With the gradual expansion of scale and the start of "three-year development plan", the company has gradually opened in Inner Mongolia, Qinghai, Gansu, Shaanxi and other places adjacent to Ningxia Network, forming a chain enterprise with regional competitive advantage. In the future, Xinhua Department store will also rely on the upgrading of modern management technology to achieve improvement, and strive to establish a century old store that people like and can't live without, so as to provide satisfactory goods and services for the people, and offer the minds and strength of hundreds of new people for the development of modern circulation industry and the improvement of public life quality.

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