牡丹江品牌怎么样 申请店铺

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牡丹江白酒（厂）有限公司始建于1932年，是在原国有大型企业——牡丹江酒厂的基础上，经整体改制组建的酒业公司。公司占地面积75430平方米，建筑面积40000平方米。现有员工220人，其中各类专业技术人员近53人。主导产品有白酒、食用酒精、高蛋白饲料、工业液体二氧化碳等四大类，年综合生产能力近4万吨。资产总额9202万元，固定资产原值3051万元。2016年实现销售收入9053万元，上缴税金504万元。

公司始终以信誉为根，质量为本，建立了严密的质量管理体系。白酒生产一直坚持传统的“老五甑”工艺，是黑龙江省东部地区采用固态发酵工艺生产白酒的企业。其酒以高粱、小麦为主要原料，长达90天的固态发酵。公司现拥有五个品牌、三种香型、五大系列，共一百余个花色品种，高中低度俱全。

“牡丹江” “上善若水”、“如歌岁月”、“野狼嚎”等品牌,极大地提升了品牌的文化内涵。“上善若水”定位为城市的名片；“如歌岁月”定位为中高消费白酒，推广诉求“人生像一坛老酒，须认真仔细品味”；“如歌岁月”系列产品分为三年陈——立志篇，五年陈——磨练篇，八年陈——成功篇；“野狼嚎”定位为大众白酒，推广诉求“呐喊一声，我行！！！”。

白酒产品历来就有两种属性，一是物质属性（如酒精度、香型、口感等），二是精神属性（文化内涵、情感诉求等）。三款新品的上市大大地提高了牡丹江白酒厂的品牌内涵，牡丹江白酒厂产品提档升级，沉寂了百年的牡丹江白酒厂要华丽转身！

Mudanjiang liquor (factory) Co., Ltd. was founded in 1932. It is a liquor company which was restructured on the basis of the former state-owned large-scale enterprise Mudanjiang liquor factory. The company covers an area of 75430 square meters and a building area of 40000 square meters. There are 220 employees, including nearly 53 professional and technical personnel. The main products are white spirit, edible alcohol, high protein feed and industrial liquid carbon dioxide, with an annual comprehensive production capacity of nearly 40000 tons. The total assets are 920.02 million yuan, and the original value of fixed assets is 30.51 million yuan. In 2016, the company realized sales revenue of 90.53 million yuan and paid taxes of 5.04 million yuan. The company has always established a strict quality management system based on reputation and quality. Liquor production has always adhered to the traditional "old five steamer" technology, and it is an enterprise in the eastern region of Heilongjiang province that adopts the solid-state fermentation technology to produce liquor. Sorghum and wheat were used as the main raw materials for 90 days solid-state fermentation. The company now has five brands, three flavors, five series, a total of more than 100 varieties, high school and low degree. "Mudanjiang", "shangshanruoshui", "Yuege years", "wolf howl" and other brands greatly enhance the cultural connotation of the brand. "Shangshanruoshui" is positioned as the business card of the city; "Yuege time" is positioned as the medium and high consumption liquor, and the promotion appeal is "life is like an old wine, you must carefully taste it"; the "Yuege time" series products are divided into three-year-old-aspiration, five-year-old-practice, eight-year-old-success; "wolf howl" is positioned as the public liquor, and the promotion appeal is "shout, I OK!!! ". Liquor products have always had two attributes, one is material attributes (such as liquor precision, flavor, taste, etc.), the other is spiritual attributes (cultural connotation, emotional appeal, etc.). The listing of three new products has greatly improved the brand connotation of Mudanjiang liquor factory. The products of Mudanjiang liquor factory have been upgraded and upgraded. Mudanjiang liquor factory, which has been silent for a hundred years, needs to turn around magnificently!

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