香港Cnolés皮具品牌怎么样 申请店铺

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一，  品牌简介

蔻一，法文名Cnolés，是集男女箱包、鞋履、眼镜和配饰等全品类一站式生活穿戴用品集合品牌，隶属蔻一控股有限公司，2012年由温州籍法国归侨程慧秋女士创立于中国香港。品牌创办至今，一直秉承“Design For Life”的设计理念，将产品设计视为一门生活艺术，坚持做有灵魂的产品，坚持打造风格优雅和实用性于一体的时尚鞋包配饰品牌。

二，  品牌故事

20世纪80年代，一位13岁的温州籍小姑娘，为了追寻心中的梦想，只身一人登上了前往荷兰的航班。一开始在中国人开的餐馆里打工，端盘子、洗碗、搞卫生，每天一干就是15、16个小时。由于是未成年劳工，经常被警察追赶，把打工赚来的钱偷偷藏在床头柱子下面。

3年之后，这位小姑娘来到了法国，开始学着做小商品生意。从最初“游击式”的货品倒卖，哪里人多去哪里；到后来她发现丝绸、真丝衣物的中国和欧洲的差价巨大，就开办了贸易公司，把高端的材料用到中低端的市场，从杭州的丝绸市场拿货，把款式改一改，再批发给国外的连锁服饰公司，慢慢地资金就积累起来了。

这位小姑娘就是央视热播电视剧《温州一家人》里“阿雨”的原型程慧秋女士。

由于程慧秋对自己产品的质量要求非常的高，在欧洲时尚界积累了良好的口碑，所以跟程慧秋合作的商家越来越多，产品的出产量也日益增大。但是程慧秋对故乡的思念之情从未停止，程慧秋依稀记得家乡小吃的味道，但在法国当地吃的味道，却跟小时候差的太远。经过多番思量，程慧秋终于下定决心——回国创业！凭借着自己在欧洲的人脉和魄力，程慧秋最终与意大利设计师达成协议，把Cnolés（蔻一）品牌引入中国，2012年在香港正式落地。三，  Cnolés蔻一品牌定位

Cnolés致力于为18-45岁都市男女、时尚达人提供简约、时尚、有品位的皮具配饰及生活方式。

Cnolés品牌的消费群体热爱生活、追求品质、崇尚潮流，并切对时尚有自己独到的见解。

Cnolés品牌多元化经营，实体+微店，为消费者提供全方位的消费体验。

1. Brief introduction to the brand, Cnol é s in French, is a collection of men's and women's bags, shoes, glasses, accessories and other all kinds of one-stop life wear products, which is subordinate to the company. It was founded in Hongkong, China, in 2012 by Ms. Cheng Huiqiu, a French returned overseas Chinese from Wenzhou. Since the establishment of the brand, it has always adhered to the design concept of "design for life", regarded product design as an art of life, insisted on being a soul product, and insisted on building a fashion shoe bag accessories brand with elegant style and practicability. 2、 Brand story in the 1980s, a 13-year-old Wenzhou girl, in order to pursue her dream, boarded the flight to Holland alone. At first, I worked in Chinese restaurants, serving dishes, washing dishes and cleaning. I worked 15 or 16 hours a day. As a minor laborer, he is often chased by the police and hides the money earned from his work under the bedside post. Three years later, the little girl came to France and began to learn how to do small goods business. From the initial "guerrilla" selling of goods, where more people go; later she found that the price difference between China and Europe of silk and silk clothing was huge, so she set up a trading company to use high-end materials in the low-end market, take goods from the Silk Market in Hangzhou, change the style, and then wholesale them to foreign chain clothing companies, and gradually accumulated funds. This little girl is Miss Cheng Huiqiu, the prototype of "a Yu" in CCTV's hit TV series "Wenzhou family". Due to the high quality requirements of her products, Cheng Huiqiu has accumulated a good reputation in the European fashion industry, so there are more and more businesses cooperating with Cheng Huiqiu, and the output of her products is increasing. But Cheng Huiqiu's yearning for her hometown never stops. She vaguely remembers the taste of snacks in her hometown, but the taste of local food in France is far from that of her childhood. After much deliberation, Cheng Huiqiu finally made up her mind to return to China to start her own business! With her contacts and courage in Europe, Cheng Huiqiu finally reached an agreement with Italian designers to introduce the brand of cnol é s into China, which was officially launched in Hong Kong in 2012. 3、 Cnol é s brand positioning: cnol é s is committed to providing simple, fashionable and tasteful leather accessories and lifestyle for urban men and women aged 18-45 and fashionable people. The consumer groups of cnol é s brand love life, pursue quality, advocate trend, and have their own unique views on fashion. Cnol é s brand diversified operation, entity + micro store, to provide consumers with a full range of consumer experience.

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