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透真品牌是广州透真生物科技有限公司旗下眼部护理护肤品牌，创建伊始便确立 “眼部护理专家”品牌定位 ，秉承“晶莹剔透，返璞归真”的美学理念，精选植物原料，将提升肌肤天然保护机制的护肤理念与生物萃取工艺结合，为女性打造高品位的优质眼部及基础护肤产品。

8年的电商沉淀，让透真品牌坚定经营的关键是：秉承透真的企业文化理念，始终如一地坚持“优品质、优服务、优形象”的“三优”原则。

化妆产品的质量形成是一个比较复杂的过程，包括了市场容量的调研和消费者使用偏好的研究等前期工作。透真从实验室设计目标的研制和开发工作，到产品的完成，其间涉及各种中间检验、实验和测试。都在不断完善产品设计和工艺设计，制定相关标准和规程，采用适当工艺进行加工制造，采购和使用适用设备。对制造、成型和包装等工序实施有效控制，中试过程中对有关过程与设备的适宜性进行改进和提高。

透真生产基地通过ISO9001-2000质量管理体系认证。符合世界化妆品生产标准—欧洲质量标准GMPC，拥有超纯10万级无菌生产车间。

透真眼部护理品牌，8年的发展沉淀，一直重视品牌的“优形象”树立，严格规范品牌视觉输出。在产品的系列规划不断更新，对产品和服务及形象展示进行提升，产品以“眼部护理”为核心，辐射延伸出多个系列产品，形成透真品牌产品体系。透真的企业形象也是公司“高形象”方针的一部分，树立良好企业形象一直是公司的发展原则。伴随公司规模的不断扩大，品牌影响力的不断提高，透真回馈社会的力度也在不断加强。

Touzhen brand is an eye care and skin care brand owned by Guangzhou Touzhen Biotechnology Co., Ltd. since its establishment, it has established the brand positioning of "eye care expert", adhering to the aesthetic concept of "crystal clear, back to nature", selecting plant materials, combining the skin care concept of improving the natural protection mechanism of skin with biological extraction process, and creating high-quality eye and foundation for women Skin care products. After 8 years of e-commerce precipitation, the key to make Touzhen brand firmly operate is to uphold the corporate culture concept of Touzhen, and consistently adhere to the "three excellent" principle of "excellent quality, excellent service and excellent image". The quality formation of cosmetic products is a complex process, including the research of market capacity and consumer preferences. From the research and development of laboratory design objectives to the completion of products, Touzhen involves various intermediate tests, experiments and tests. They are constantly improving product design and process design, formulating relevant standards and procedures, adopting appropriate processes for processing and manufacturing, purchasing and using applicable equipment. The manufacturing, molding and packaging processes are effectively controlled, and the suitability of relevant processes and equipment is improved and improved during the pilot test. Touzhen production base has passed ISO9001-2000 quality management system certification. It is in line with the world cosmetics production standard - European quality standard GMPC, and has a super pure 100000 level sterile production workshop. Transparent eye care brand, 8 years of development precipitation, has always attached great importance to the "excellent image" of the brand, strictly regulate the visual output of the brand. The series planning of the products is constantly updated, and the products, services and image display are improved. The products take "eye care" as the core, radiate and extend a number of series of products, and form the brand product system of transparence. True corporate image is also part of the company's "high image" policy, and establishing a good corporate image has always been the company's development principle. With the continuous expansion of the company's scale, the continuous improvement of brand influence, the strength of giving back to the society through the truth is also constantly strengthened.

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