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中华制漆（深圳）有限公司，长颈鹿Giraffe，知名（著名）油漆-涂料品牌，广东省名牌产品，中国最早的涂料公司之一，广东省涂料行业副会长单位，全国房地产总工优选品牌产品，国内规模较大的涂料制造企业之一。

中华制漆成立于1932年，已有81年企业历史。中华制漆为北海集团有限公司的主要附属公司，集团于1991年5月在香港联合交易所上市，认股超额达153倍之多。同年成立中华制漆（深圳）有限公司，是当时国内规模较大的涂料制造企业。多年来，中华制漆在全国建立深圳、广州、上海、北京、成都、重庆等6个销售分公司，28个销售分部，5000以上营业和服务网点，为全国各地的消费者、油漆师傅和经销商提供最优质的产品和服务。

中华制漆旗下拥有长颈鹿、菊花、玩具和海诺威、蓝箭等五大品牌行销海内外，产品范围广泛，种类繁多，其中的内外墙建筑涂料、木器涂料、无毒工业漆和重防腐涂料等更是在行业内享有极高的声誉。

中华制漆81年来一直秉承“品质至上、顾客为先、环保为念”的品质及环保方针为经营宗旨，积极开展客户合作，为客户提供满意产品，争创国际一流管理水平，树立“中华”品质之丰碑。

本着“立足华南、辐射西南、巩固华东、拓展华北”的战略定位，中华制漆面对激烈的竞争，着眼未来，谋定而后动，先后在湖北成立湖北长颈鹿制漆有限公司，在徐州成立长颈鹿制漆（徐州）有限公司，在广东韶关成立中华制漆（新丰）有限公司，在上海青浦成立长颈鹿制漆（上海）有限公司，为中华的长远发展及腾飞做好充分的准备。

发展历程

创业初始——20世纪30年代

中华制漆创立于1932年，当时国内一片动乱，各地军阀互相征战，国家和人民饱受着战乱的痛苦和迷茫，流离失所，在爱国华侨林堃先生的带领下，集资建厂，工业救国，从最原始的手工作坊开始，生产出品质稳定的菊花牌油漆。企业成立初期，虽然经营困难，盈利甚微，但仍不忘国家苦难，筹资捐赠军用物品支援前线。

创业之艰辛——20世纪40年代香港旺角

1946年，公司重组，成立中华制漆（一九四六）公司（后改为中华制漆（一九三二）有限公司），并创立长颈鹿品牌，开始生产木器涂料，其中的长颈鹿牌手扫漆更是畅销港澳及中国大陆近半个世纪。

发展的兴奋——20世纪60年代香港观塘

上世纪五六十年代，随着香港经济的腾飞，各行各业蓬勃发展，建筑、家庭装修、乃至玩具塑胶等工业品都需要大量油漆，中华制漆紧紧抓住机遇，为适应生产扩大之需求把厂房搬迁之香港观塘。“菊花牌乳胶漆，颜色就靓啦”，一曲菊花歌，唱遍整个香港，使得菊花品牌在香港家喻户晓，深入人心。在六七十年代的香港菊花牌的市场渗透率达到95%，时至今日，菊花牌仍然是香港漆业的第一品牌。

稳步拓展——20世纪80年代•香港西贡

随着中华制漆的不断壮大，1980年代把厂址搬迁到西贡。

中华制漆“玩具牌”诞生于70年代，于1987年注册“玩具牌”商标。80年代初期在业内率先引进“第一代原子吸收光谱仪（PhilipsPyeUnicamSP-9）”用于重金属检测，并开始承担美国和欧盟委托协助检验出口到其国家的产品，当时采用玩具漆出口到美国的产品接近是免检的，中华制漆的合格证在当时相当于权威检验机构的合格检验证书。

发展契机——20世纪90年代•深圳沙井

1991年投资建设中华制漆（深圳）有限公司，厂房面积达六万平方米，年产量可达十万吨，为东南亚最具规模之制漆厂之一。

China paint (Shenzhen) Co., Ltd., giraffe giraffe, famous (famous) paint paint brand, Guangdong famous brand product, one of the earliest paint companies in China, vice chairman unit of Guangdong paint industry, national real estate chief engineer preferred brand product, one of the larger paint manufacturing enterprises in China. Founded in 1932, Chinese lacquer industry has 81 years of enterprise history. Sinopaint is the main subsidiary of Beihai Group Co., Ltd. the group was listed on the stock exchange of Hong Kong in May 1991, and its share subscription exceeded 153 times. Established in the same year, Zhonghua paint (Shenzhen) Co., Ltd. was a large-scale paint manufacturing enterprise in China at that time. Over the years, sinopaint has established 6 sales branches, 28 sales branches and more than 5000 business and service outlets in Shenzhen, Guangzhou, Shanghai, Beijing, Chengdu and Chongqing, providing customers, painters and distributors with the best quality products and services. China paint has five major brands, namely giraffe, chrysanthemum, toy, Hanover and blue arrow, which are sold at home and abroad, with a wide range of products, including interior and exterior wall architectural coatings, wood coatings, non-toxic industrial coatings and heavy-duty anti-corrosion coatings, which enjoy a high reputation in the industry. In the past 81 years, Zhonghua paint has been adhering to the quality and environmental protection policy of "quality first, customer first, environmental protection first" as its business purpose, actively carrying out customer cooperation, providing customers with satisfactory products, striving for the first-class international management level, and establishing the monument of "Zhonghua" quality. In line with the strategic positioning of "based on South China, radiate Southwest China, consolidate East China and expand North China", in the face of fierce competition, focusing on the future, making plans and then moving forward, Hubei giraffe paint Co., Ltd. was successively established in Hubei, Xuzhou, Shaoguan, Guangdong and qingpucheng, Shanghai Li giraffe paint (Shanghai) Co., Ltd. is fully prepared for the long-term development and take-off of China. The development and entrepreneurship started in 1932, when the Chinese paint industry was founded in 1932, when there was a turmoil in China, warlords from all over the country fought against each other, and the country and people suffered from the pain and confusion of the war, and were displaced. Under the leadership of the patriotic overseas Chinese Mr. Lin Kun, the company raised funds to build factories and save the country through industry. Starting from the most primitive manual workshops, it produced chrysanthemum paint with stable quality. At the beginning of the establishment of the enterprise, although it was difficult to operate and had little profit, it still kept in mind the national suffering and raised funds to donate military supplies to support the front line. The hardships of starting a business: in 1940s, Hong Kong Mongkok reorganized the company, established China paint (1946) Co., Ltd. (later changed to China paint (1932) Co., Ltd.), established the giraffe brand, and began to produce wood coatings, among which the giraffe player paint is the best-selling paint in Hong Kong, Macao and Mainland China for nearly half a century. The excitement of development: in the 1960s, Kwun Tong, Hong Kong, in the 1950s and 1960s, with the rapid development of Hong Kong's economy and the vigorous development of all walks of life, industrial products such as construction, home decoration, and even toys and plastics all need a lot of paint. Chinese paint industry seizes the opportunity to move the plant to Kwun Tong, Hong Kong to meet the demand of production expansion. "Chrysanthemum latex paint, the color will be beautiful." a chrysanthemum song, sung all over Hong Kong, makes the chrysanthemum brand well-known in Hong Kong, deeply rooted in people's hearts. In the 1960s and 1970s, the market penetration of chrysanthemum brand in Hong Kong reached 95%. Today, chrysanthemum brand is still the first brand in Hong Kong's lacquer industry. Steady expansion - in the 1980s, with the continuous growth of Chinese paint making, Saigon moved its factory site to Saigon. Chinese paint "toy brand" was born in the 1970s and registered as "toy brand" in 1987. In the early 1980s, it took the lead in introducing "the first generation of atomic absorption spectrometer (Philips Pye unicamsp-9)" in the industry for heavy metal detection, and began to undertake the inspection of products entrusted by the United States and the European Union for export to its countries. At that time, the products exported to the United States with toy paint were almost exempt from inspection, and the certificate of conformity of Chinese paint was equivalent to the certificate of conformity of the authoritative inspection agency at that time. Development opportunity: in 1990s, Shenzhen Shajing invested in the construction of China paint (Shenzhen) Co., Ltd. in 1991, with a plant area of 60000 square meters and an annual output of 100000 tons, making it one of the largest paint factories in Southeast Asia.

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