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一个精于多元产业发展的先行者，一个焕发蓬勃生机的求新者，一个满怀爱心、受人尊敬的奉献者伊司达，以20余年的积淀汇聚成一个璀璨的品牌，走出了一条不平凡的伊司达之路。

品牌之路——崛起·壮大·做优

1988年，伊司达集团创始人李爱良，从2000元钱,2个工人，2台设备起家，历经8年的打拼摸索，1995年，正式成立伊司达洁具公司，从此开始了一个自主品牌的创业之路。随着第一把拖把产品的成功出口，伊司达顺利打开了国际市场的大门，昂首阔步，先后成立伊司达洁具、伊司达工具、伊司达锂电池、毕士达智能洁具、巴珊科技公司、伊司达贸易等6家分公司,形成了6大产业布局，成为集研发、生产、销售为一体的多元化企业集团。

从宁波市知名商标到浙江省著名商标，再到中国驰名商标，伊司达朝着世界级品牌之列快速迈进，并确立了高端发展之路，产品远销美国、澳大利亚、日本、法国、德国、西班牙、意大利、香港、台湾等国家和地区，并在国内的北京、上海、天津、重庆、昆明、广州、成都、南京、杭州等大中城市设有总代理，实现了多元并举及内、外销兼营的先进经营模式。带领伊司达实现从经营产品到经营品牌这一跨越的正是伊司达董事长李爱良，诚信敬业、团结合作、学习进取、爱心亲情的价值观，受到了社会肯定和各界媒体的争相报道，成为了一代民营企业家的优秀代表，向世人展示着一段平凡而又伟大的“智者之路”！
创新之路——体质·产品·团队

拥有卓越产品的全球化百年企业，是伊司达人不懈的追求，伊司达人始终将创新作为永恒的发展动力，持续优化组织架构，进行产业的转型升级，不断壮大核心技术团队，做好管理，做优品质，将创新转化为成果。1992年，从第一款拖把获得国家专利起，到今天拥有130多项国家专利,成为省级专利示范企业和国家高新技术企业，伊司达始终焕发出创业创新的勃勃生机，在各个产业领域中走在了科技的最前沿。伊司达通过构建一批国内外一流的技术团队，建立行业内最先进的研发中心，积极与中国科学院、复旦大学多家等科研机构建立长期协作关系,从而研制出了一系列高性价比的、高附加值的高科技产品……伊司达正努力成为一流世界品牌!
文化之路——责任·奉献·共赢

伊司达自创立之初,就确立了“诚信敬业、团结合作、学习进取、爱心亲情”的核心价值观。在伊司达辉煌的背后，凝聚了一种和谐的感恩文化。

▲开展专业技能培训、星级评定制度，让更多基层员工成为管理干部，发挥更大价值。

▲通过改善生活福利、成立“伊司达员工子女教育基金”优扶困难职工，帮助每一位员工度过难关。

▲丰富业余活动、月度会议平台，以及内部刊物的定期出版，全面形成了一个“学习型企业”。

感恩员工，感恩客户，更以爱心奉献社会，伊司达集团董事长李爱良先生，始终热爱社会慈善事业，积极开展助学、助困等公益项目…

▲公司设立了1000万元的“伊司达慈善扶贫基金”，用于助老助困助学。每年拿出50万元帮助贫困学生完成学业。

▲基金会成立多年来，目前已资助200多位学子重返校园，同时还资助了困难群众1000多户。

▲公司已在全国各地出资建造了8所爱心小学，在湖南常德捐出30万元建造教学楼。

▲各界媒体(凤凰卫视）对伊司达的爱心奉献进行了频频报道，在董事长李爱良的带领下，伊司达的爱心篇章还在不断续写。

▲让客户满意，为顾客创造价值，致力客户成功，是伊司达不变的服务准则，也是伊司达向全球市场做出的真诚宣言。
凝聚每一位伊司达人的最大价值，彰显一个优秀民族品牌的光辉荣耀，成为拥有卓越产品的全球化百年企业，这正是伊司达向世界展现的全新姿态！——伊司达，迈向世界.

With more than 20 years of accumulation, a pioneer of diversified industrial development, a new and vigorous seeker, and a caring and respected devotee, Eastar has come out of an extraordinary road of Eastar. In 1988, Li ailiang, the founder of Eastar group, started from 2000 yuan, 2 workers and 2 equipment. After 8 years of hard work and exploration, Eastar sanitary ware company was officially established in 1995, which started a self owned brand business. With the successful export of the first mop products, Eastar has successfully opened the door of the international market, and has set up six branches, including Eastar sanitary ware, Eastar tools, Eastar lithium battery, Bestar intelligent sanitary ware, Bashan technology company, Eastar trading, etc, It has formed six industrial layouts and become a diversified enterprise group integrating R & D, production and sales. From Ningbo famous trademark to Zhejiang famous trademark, and then to China famous trademark, Eastar has made rapid progress towards the world-class brand, and established the high-end development road. Its products are exported to the United States, Australia, Japan, France, Germany, Spain, Italy, Hong Kong, Taiwan and other countries and regions, and in China's Beijing, Shanghai, Tianjin, Chongqing, Kunming, Guangzhou State, Chengdu, Nanjing, Hangzhou and other large and medium-sized cities have set up general agents, which has realized the advanced business model of multiple simultaneous development and domestic and foreign sales. It is Li ailiang, chairman of Eastar, who leads Eastar to realize the leap from product management to brand management. His values of integrity, dedication, unity and cooperation, learning and enterprising, love and family are recognized by the society and reported by the media from all walks of life. He has become an outstanding representative of a generation of private enterprises and shows the world an ordinary and great "wise road"! The way of innovation: physique, products and team, a global enterprise with excellent products, is the unremitting pursuit of Eastar. Eastar always takes innovation as the eternal development power, continuously optimizes the organizational structure, carries out industrial transformation and upgrading, constantly strengthens the core technical team, does well in management, makes excellent quality, and transforms innovation into achievements. In 1992, since the first mop obtained the national patent, today it has more than 130 national patents, becoming a provincial patent demonstration enterprise and a national high-tech enterprise. Eastar has always been full of vitality of entrepreneurship and innovation, and has been at the forefront of science and technology in various industrial fields. Through the construction of a number of first-class technical teams at home and abroad, the establishment of the most advanced R & D center in the industry, and the active establishment of long-term cooperative relations with a number of scientific research institutions such as the Chinese Academy of Sciences and Fudan University, Eastar has developed a series of high-tech products with high cost performance and high added value Eastar is striving to become a first-class world brand! The road of culture - responsibility, dedication and win-win. Since its establishment, Eastar has established the core values of "integrity, dedication, unity and cooperation, learning and enterprising, love and affection". Behind the brilliance of Eastar, a kind of harmonious thanksgiving culture is condensed. ▲ carry out professional skill training and star rating system to make more grass-roots employees become management cadres and play a greater role. ▲ through improving living welfare, establishing "Education Fund for children of Eastar employees" to help needy employees and help each employee through difficulties. Rich spare time activities, monthly meeting platform, and regular publication of internal publications, forming a "learning enterprise" in an all-round way. Thanks to employees, customers and society with love. Mr. Li ailiang, chairman of Eastar group, always loves social charities and actively carries out public welfare projects such as helping students and poor people ▲ the company has set up the "yisida charity poverty alleviation fund" of 10 million yuan to help the elderly and poor students. Every year, 500000 yuan is allocated to help poor students complete their studies. Over the years since its establishment, the foundation has supported more than 200 students to return to school and more than 1000 poor people. The company has invested in the construction of 8 love primary schools across the country and donated 300 thousand yuan to build teaching buildings in Changde, Hunan province. ▲ media from all walks of life (Phoenix TV) frequently reported the love and dedication of Eastar. Under the leadership of chairman Li ailiang, the love chapter of Eastar is still in continuous writing. ▲ to satisfy customers, create value for customers, and strive for customer success are the constant service principles of Eastar, and also the sincere declaration made by Eastar to the global market. Gather the greatest value of each Eastar, highlight the glory of an excellent national brand, and become a global enterprise with excellent products for one hundred years. This is the new posture that Eastar shows to the world! ——Eastar, towards the world

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