金奥力GEEOLE品牌怎么样 申请店铺

金奥力作为威海紫光集团的主体，经过近20年的发展与沉淀已获得自有健字号60余种，消费者的需求就是金奥力前行的方向，无止境的创新、产品品类与剂型的不断丰富和对品质卓越的追求是金奥力人不变的使命。

公司的主营业务主要是营养补充剂的研发、生产及销售，产品主要包括鱼油软胶囊、磷脂胶囊、蜂胶胶囊、大豆卵磷脂胶囊、金奥力冲剂、葛根枳椇软胶囊、绿茶肉碱胶囊、海豹油紫苏籽油软胶囊、辅助降血糖胶囊、纳豆红曲胶囊、缓解视疲劳胶囊、鱼胶原蛋白维C维E粉、氨基葡萄糖碳酸钙胶囊等数十种单品。作为国内历史悠久的营养保健品企业，公司拥有涵盖软胶囊、硬胶囊、片剂、粉剂等多个剂型的专业GMP生产车间，营销网络与队伍遍布全国三十个省、自治区、直辖市，是民族品牌中少数具备与国际品牌抗衡能力的企业之一。

未来三年，公司将继续秉承“稳健经营，超前策划，创新发展，合作共赢”的经营理念，坚持打造中国健康产业第一品牌的定位方针，在现有营销模式的基础上，围绕着百强连锁以及地方强势终端进行布局，进一步加大与各中大型连锁企业的合作；派驻市场维护人员，使市场重心下沉与终端一线紧密得结合在一起，提升金奥力的终端服务质量，解决客户的后顾之忧，为终端销售提供持续的支持、帮助和指导；同时整合媒体传播资源规划，持续提升金奥力品牌形象，在移动互联网时代借助微博、微信等新媒体的力量加强品牌传播。此外，为满足渠道模式创新带来的人才短缺，将逐步完善省级办事处，把省级办事处建设成一个人才培养和培训的中心，要求和支持每一个省级市场建立独立完备的市场操作团队，更好地服务于服务商，更广的提升市场的覆盖率和占有率。在此基础上，寻找有实力的合作伙伴，以资本为纽带，引进先进技术与管理经验，促进品牌提升，推动企业技术进步和产业升级。另一方面，公司将加快资本运作步伐，争取在2018年实现创业板或中小企业板上市。

As the main body of Weihai Ziguang group, jinaoli has obtained more than 60 kinds of its own brand names after nearly 20 years of development and precipitation. The demand of consumers is the direction of jinaoli's development. Endless innovation, continuous enrichment of product categories and dosage forms and pursuit of quality excellence are the constant mission of jinaoli people. The company's main business is the research and development, production and sales of nutritional supplements. Its products mainly include fish oil soft capsule, phospholipid capsule, propolis capsule, soybean lecithin capsule, jinaoli granules, puerarin Hovenia soft capsule, green tea carnitine capsule, seal oil perilla seed oil soft capsule, auxiliary hypoglycemic capsule, natto Hongqu capsule, eye fatigue relieving capsule, fish collagen vitamin C Vitamin E powder, glucosamine calcium carbonate capsule and other dozens of single products. As a long-standing nutrition and health product enterprise in China, the company has a professional GMP production workshop covering soft capsule, hard capsule, tablet, powder and many other dosage forms. Its marketing network and team are spread over 30 provinces, autonomous regions and municipalities directly under the central government. It is one of the minority enterprises with the ability to compete with international brands. In the next three years, the company will continue to adhere to the business philosophy of "steady operation, advanced planning, innovative development, win-win cooperation", adhere to the positioning policy of building the first brand of China's health industry, on the basis of the existing marketing model, around the top 100 chain stores and local strong terminal layout, further increase the cooperation with large and medium-sized chain enterprises; assign market maintainers Member, make the market focus sink and the terminal line closely together, improve the terminal service quality of jinaoli, solve customers' worries, provide continuous support, help and guidance for terminal sales; at the same time, integrate the media communication resource planning, continue to improve the brand image of jinaoli, and strengthen the brand with the help of microblog, wechat and other new media in the mobile Internet Era Dissemination. In addition, in order to meet the talent shortage brought about by the innovation of channel mode, the provincial office will be gradually improved and built into a talent training and training center, which requires and supports each provincial market to establish an independent and complete market operation team to better serve the service providers and improve the market coverage and share. On this basis, we should look for powerful partners, take capital as the link, introduce advanced technology and management experience, promote brand promotion, and promote technological progress and industrial upgrading of enterprises. On the other hand, the company will accelerate the pace of capital operation and strive to achieve the listing of gem or SME board in 2018.

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