Coop品牌怎么样 申请店铺

Coop是瑞士Coop集团（COOPGROUP）的品牌。

Coop集团是瑞士零售业巨头，是瑞士第二大商业集团，总部设在巴塞尔，由15个地区合作社组成，目前在瑞士全国已有1700家零售网点，主要业态是超市、百货商店和购物广场，多位于大城市中心地段。

Coop集团从农村消费合作社起家，除了超市和百货外，集团还经营有药妆店、家用电器、家具装潢、照明灯具等各种专业店，甚至还有加油站及便利店，Coop桔黄色的标识在瑞士随处可见。

Coop集团除了有自己的银行、保险公司和餐厅外，旗下还拥有Interdiscount家用电器行、Toptip家具装潢用品店、Lumimart灯具专业店，并在巴塞尔拥有三家星级酒店。Coop最出彩之处是与在烹饪领域很有声望的BettyBossi品牌的紧密结合，每周在电视里有一档专门的烹饪节目。而Coop的周刊中页，每期都会附一份BettyBossi的菜谱。

Coop的会员卡Supercard在2006年时正逢发行五周年纪念，特别推出不少优惠措施。消费时刷Supercard，也有积分可以积累。当积分累积到一定程度，可换取相应积分所对应的奖品。同M-Cumulus卡一样，Supercard可以申请附卡，一个家庭共用同一个积分帐户。

COOP集团2006年营业额达147亿瑞朗，比2005年增长4.6%，其中传统超市零售营业额达98亿瑞朗，比2005年增长3.3%。在价格大战中，COOP集团降低了700多件商品的价格，降价总价值达2.7亿瑞朗。全年发生3.62亿次交易，日均发生100万次交易，平均每笔交易量为33瑞朗。2006年末，COOP集团零售点达1546个（2005年末为1437个），营业面积达152万平方米，比2005年增长2.5%。

Coop is a brand of coop group in Switzerland. Coop group is a Swiss retail giant and the second largest business group in Switzerland. It is headquartered in Basel and consists of 15 regional cooperatives. At present, there are 1700 retail outlets in Switzerland, mainly supermarkets, department stores and shopping malls, many in the central areas of large cities. Coop group started from rural consumer cooperatives. In addition to supermarkets and department stores, the group also operates various professional stores such as drugstores, home appliances, furniture decoration, lighting, and even gas stations and convenience stores. The orange logo of coop can be seen everywhere in Switzerland. In addition to its own banks, insurance companies and restaurants, coop group also owns interdiscount home appliances, toptip furniture and decoration supplies store, lumimart lighting professional store, and three star hotels in Basel. The highlight of coop is its close combination with Betty Bossi, a famous brand in the field of cooking. There is a special cooking program on TV every week. And coop's weekly middle page, each issue will be attached with a Betty Bossi recipe. Coop's membership card Supercard is on its fifth anniversary in 2006, with many special offers. You can also accumulate points by using Supercard. When the points are accumulated to a certain extent, you can exchange them for corresponding prizes. Like the m-cumulus card, Supercard can apply for the supplementary card, and a family shares the same point account. Coop group's business volume reached 14.7 billion Swiss francs in 2006, an increase of 4.6% over 2005, of which the retail business volume of traditional supermarkets reached 9.8 billion Swiss francs, an increase of 3.3% over 2005. In the price war, coop group reduced the price of more than 700 products, with a total price reduction value of 270 million Swiss francs. 362 million transactions occurred in the whole year, with an average of 1 million transactions per day, with an average volume of 33 Swiss francs. At the end of 2006, there were 1546 retail outlets of coop group (1437 at the end of 2005), with a business area of 1.52 million square meters, an increase of 2.5% over 2005.

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