奥斯卡院线品牌怎么样 申请店铺

    河南文化影视集团有限公司是河南省大型文化产业集团，下设河南奥斯卡电影院线有限责任公司、河南奥斯卡国际影城等多家单位，主要从事电影制作、发行、放映、影院建设、电影设备器材销售、电影广告制作发布等业务。在电影业务经营上采取集团公司核心运作、院线公司代理发行、成员单位参与放映的集团化运营模式。

    2002年以来，河南奥斯卡院线借鉴国内外电影院线发展的成功经验，与国内大型商贸项目互惠互利，合作投资兴建拥有自主产权和经营权的奥斯卡五星级影城。在影城建设方面，追求设计风格的统一，装修及设施、设备达到国际水准、国内一流。在市场开发方面，着力打造奥斯卡品牌，对全部影城实行统一品牌、统一经营、统一排片、统一管理。  

    近年来，集团以奥斯卡电影院线为依托，推行立足河南，放眼全国的电影市场发展战略，在全国电影市场打响了“河南奥斯卡”品牌，壮大了河南奥斯卡院线的实力。目前，奥斯卡院线已在河南省内电影市场占据主导地位，并在北京、陕西、新疆、海南、河北、云南、山西、宁夏、江苏、湖北等省区成功实现院线市场拓展延伸。全院线拥有影城68家、银幕341块，座位49751个，初步形成植根中原、辐射全国的电影经营格局。

    奥斯卡影城的建设发展始终走高端路线，影城建设在硬件方面采用世界最先进的专业电影放映设备，建设标准达到国内一流水平，成为当地的文化亮点。奥斯卡在打造一流设施的同时更注重影城的管理与服务。集团设有专业的影院管理公司，在吸收国内外五星级酒店及航空等高端服务行业细致、温馨、周到服务经验的基础上，开发出奥斯卡自己独特的运营、服务规范，影城经营与服务方面始终走在全国前列。经过几年来的成功运作，奥斯卡电影院线在全国院线的排名不断攀升，由成立之初的第25位升至第12位，有四家影城跻身全国百强影院。

    河南奥斯卡独特的运作模式和发展速度引起了国家广电总局高度重视，广电总局对河南奥斯卡院线的发展思路及成功的经验予以高度的评价，并把河南奥斯卡院线定为广电总局重点扶持的院线。集团先后被命名为全国文化产业示范基地、河南省重点文化产业项目、河南省文化产业亮点、河南省文化产业发展先进企业。在2009年的全国文化体制改革经验交流会上，奥斯卡院线被中宣部、文化部、新闻出版总署、广电总局联合授予“全国文化体制改革先进企业”光荣称号，成为全国唯一一家获此殊荣的电影院线。

Henan culture film and Television Group Co., Ltd. is a large-scale cultural industry group in Henan Province. It consists of Henan Oscar cinema line Co., Ltd. and Henan Oscar international cinema. It is mainly engaged in film production, distribution, projection, theater construction, film equipment sales, film advertisement production and release. In the operation of film business, we adopt the group operation mode of core operation of group company, agency distribution of theater company and participation of member units. Since 2002, Henan Oscar cinema line has borrowed the successful experience of the development of domestic and foreign cinema lines, and cooperated with domestic large-scale commercial projects for mutual benefit to build an Oscar five-star cinema with independent property rights and management rights. In the construction of the movie city, the pursuit of a unified design style, decoration and facilities, equipment to achieve international standards, domestic first-class. In terms of market development, efforts should be made to create the Oscar brand, and the unified brand, operation, arrangement and management should be implemented for all studios. In recent years, relying on the Oscar cinema line, the group has carried out the film market development strategy based on Henan Province and looked at the whole country. It has launched the "Henan Oscar" brand in the national film market and strengthened the strength of Henan Oscar cinema line. At present, Oscar cinema has occupied a leading position in the film market of Henan Province, and successfully expanded the cinema market in Beijing, Shaanxi, Xinjiang, Hainan, Hebei, Yunnan, Shanxi, Ningxia, Jiangsu, Hubei and other provinces. There are 68 cinemas, 341 screens and 49751 seats in the whole cinema line, preliminarily forming a film business pattern rooted in the Central Plains and radiating across the country. The construction and development of Oscar studios always follow the high-end line. In terms of hardware, the most advanced professional film projection equipment in the world is used in the construction of the studios, and the construction standard reaches the first-class level in China, becoming a local cultural highlight. Oscar pays more attention to the management and service of the movie city while building first-class facilities. The group has a professional theater management company. Based on the meticulous, warm and considerate service experience of five-star hotels and aviation and other high-end service industries at home and abroad, the group has developed Oscar's own unique operation and service specifications. The operation and service of the movie city has always been at the forefront of the country. After several years of successful operation, the ranking of Oscar cinema line in the national cinema line has been rising, from the 25th place at the beginning of its establishment to the 12th place, with four studios ranking among the top 100 cinemas in the country. The unique operation mode and development speed of Henan Oscars have attracted the attention of the State Administration of radio, film and television. The State Administration of radio, film and television highly appraised the development ideas and successful experience of Henan Oscars, and designated Henan Oscars as the key supporting lines of the State Administration of radio, film and television. The group has been named as the national cultural industry demonstration base, key cultural industry projects of Henan Province, cultural industry highlights of Henan Province, and advanced enterprise of cultural industry development of Henan Province. At the 2009 national cultural system reform experience exchange meeting, Oscar cinema line was jointly awarded the honorable title of "national advanced enterprise in cultural system reform" by the Propaganda Department of the Central Committee, the Ministry of culture, the General Administration of press and publication, and the State Administration of radio, film and television, and became the only cinema line in the country to receive this honor.

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