晨光文具M&G品牌怎么样 申请店铺

上海晨光文具股份有限公司(简称“晨光文具”)是一家整合创意价值与服务优势，倡导时尚文具生活方式，提供学习和工作场景解决方案的综合文具供应商，主要从事晨光及其所属品牌学生文具、办公文具、儿童美术等产品的设计、研发、制造和销售。

作为中国文具行业的知名企业，公司形成了儿童、学生、办公、时尚四大产品阵营，涵盖10大类54小类的文具产品系列，产品线的广度和深度均位居国内文具产业前列。

公司总部位于中国上海，拥有总占地面积达350亩的工业园区——晨光文具工业园。该园区目前拥有全流程生产车间、精湛的笔头制造技术、先进的模具工程和设备研发中心，拥有庞大的规模制造能力和先进的全产业链的整合能力。自动化立体仓库存储能力超过50万箱，每天吞吐能力超过6万箱。此外，中国制笔工业基地、中国制笔中心均落户于此。

公司秉承“真诚、专注、协作、共赢”的核心价值观，拥有一支先进水平的跨国设计师团队，并且不断整合来自世界各地创意团队和外部优质资源，开发优质文具产品，时刻保持着自身产品功能与设计的先进地位。同时，公司通过高效整合原料、技术、资本、市场、人才和创意等重要的全球资源，努力向全世界展示晨光的产品创意和品牌理念。

公司还积极开拓与国际知名动漫品牌的授权合作，先后获得了米菲、史努比、冬己、毕加索等品牌的文具授权。此外，还先后与韩寒、英孚教育、知名插画师、同济大学产研学跨界合作，研发出基于互联网用户思维的产品解决方案。

公司以“伙伴天下”的营销战略，在全国范围内构建了“1000多家供应链伙伴、30家一级(省级)合作伙伴、近1200多家二、三级合作伙伴，7万多家晨光文具样板店、加盟店、办公会员店”的庞大营销网络，产品覆盖100 多个国家和地区，合作伙伴遍及全球。

近年来，公司正在不断探索新兴业务模式。2012年，公司在零售业务领域，开创了以年轻消费者为目标人群的晨光生活馆直营大店模式。2013年，全新的晨光科力普办公直销服务平台正式启动。2014 年 5 月，公司启动互联网时代的战略项目,开始研发互联网专属产品，2015年1月，上海晨光信息科技有限公司正式成立。同年2月，公司正式成立办公事业部，全面进入专业办公领域;7月，成立以互联网+思维倾力打造的儿童美术事业部，致力于为3-14岁儿童提供成长解决方案。2016年，晨光文具高价值事业部、晨光生活馆2.0项目先后启动，为公司未来发展注入了新的活力。

2015 年1 月27 日，公司在上海证券交易所挂牌，正式宣告晨光文具A 股主板上市(股票代码：603899)。

Shanghai Chenguang Stationery Co., Ltd. (hereinafter referred to as "Chenguang stationery") is a comprehensive stationery supplier integrating creative value and service advantages, advocating fashionable stationery lifestyle, providing learning and work scene solutions, mainly engaged in the design, research, development, manufacturing and sales of Chenguang and its brand students stationery, office stationery, children's art and other products. As a well-known enterprise in China's stationery industry, the company has formed four product camps, including children, students, office and fashion, covering 10 categories and 54 categories of stationery product series. The breadth and depth of the product line are in the forefront of the domestic stationery industry. The company is headquartered in Shanghai, China, with a total area of 350 mu of Industrial Park - Chenguang Stationery Industrial Park. At present, the park has a full process production workshop, exquisite pen manufacturing technology, advanced mold engineering and equipment R & D center, a large-scale manufacturing capacity and advanced integration capacity of the whole industrial chain. The storage capacity of the automated three-dimensional warehouse is more than 500000 boxes, and the daily throughput capacity is more than 60000 boxes. In addition, China's pen making industrial base and China's pen making center are all located here. Adhering to the core values of "sincerity, focus, cooperation and win-win", the company has an advanced multinational designer team, and constantly integrates creative teams and external high-quality resources from all over the world, develops high-quality stationery products, and always maintains its advanced position in product function and design. At the same time, through the efficient integration of important global resources such as raw materials, technology, capital, market, talents and creativity, the company strives to show the product creativity and brand concept of morninglight to the world. The company also actively develops authorized cooperation with international famous animation brands, and has successively obtained stationery authorization from Miffy, Snoopy, Dongji, Picasso and other brands. In addition, we have successively cooperated with Han Han, EF education, well-known illustrators, and Tongji University to develop product solutions based on the thinking of Internet users. With the marketing strategy of "partner world", the company has built a huge marketing network of "more than 1000 supply chain partners, 30 first-class (provincial) partners, nearly 1200 second and third-class partners, more than 70000 Chenguang stationery model stores, franchise stores and office member stores" nationwide, with products covering more than 100 countries and regions and partners all over the world. In recent years, the company is constantly exploring new business models. In 2012, in the field of retail business, the company created the direct store mode of Chenguang life center with young consumers as the target. In 2013, the new morninglight collip office direct sales service platform was officially launched. In May 2014, the company launched a strategic project in the Internet era and began to develop Internet exclusive products. In January 2015, Shanghai Chenguang Information Technology Co., Ltd. was officially established. In February of that year, the company officially established the office department, entered the professional office field comprehensively, and set up the children's art department in the Internet plus thinking in July, and is committed to providing a growth solution for children aged 3-14. In 2016, Chenguang stationery high value business department and Chenguang life Museum 2.0 project were launched successively, which injected new vitality into the company's future development. On January 27, 2015, the company was listed on Shanghai Stock Exchange and officially announced the listing of A-share main board of Chenguang Stationery (Stock Code: 603899).

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