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PBA是“PrivateBeautyAdviser”的简写。意译“私人美容顾问”，中文谐音是“派倍安”！做消费者的“私人美容顾问”，一直是PBA的核心价值观和服务理念。

PBA是中国领先的化妆品网络零售公司。致力于打造化妆品快速时尚、线上直销新模式，秉承“适合你的才是最好的”，根据各年龄阶段的中国消费者在生活习惯、护理需求与身体特性方面的差异，提供个性化的专业咨询和服务，并提供高性价比的多品牌化妆护肤产品,产品线涉及基础护肤、深层护理、彩妆、香薰精油、男士护肤等，真正为顾客做好“私人美容顾问”角色。

PBA已在中国厦门成立了“PBA全球研发中心”，联合国内外高校、科研院所共同研发最适合中国人的护肤产品，并将研发成果应用于PBA旗下的芭蓓萃、佳而美、YangSang、杜派、清珂、菲娣、蓁蓁等多个子品牌，产品线涉及基础护肤、深层护理、彩妆、香薰精油、男士护肤、爽肤水、面膜、手工皂等，以满足各年龄段的中国消费者不同的肌肤护理需求，真正为顾客做好“私人美容顾问”角色。

通过对品牌的培育和对化妆品产业链的深度挖掘，PBA正在积极地推动着中国化妆品网购市场理性化及规范化发展，真正为用户创造美丽时尚价值，从而获得了市场高度的认可。2009年，PBA淘宝商城旗舰店上线，并分别于2009、2010、2011连续三年挤入淘宝商城化妆品年度销售综合排行前3名，旗下的彩妆品牌YangSang则一直占据淘宝商城彩妆类目的头把交椅。由于优异的市场表现，PBA先后获得了“厦门B2C优秀企业”、“2010年度最具创新精神的国货品牌”、“最具商业价值的化妆品消费平台”、“网友最爱品牌TOP3”等多项大奖。

目前，PBA及其旗下子品牌的产品已在包括天猫商城、淘宝、QQ商城、京东商城、麦考林、卓越亚马逊、乐蜂网、1号店、唯品会、拉手网、梦芭莎、凡客V+、走秀网、红孩子等在内的国内大部分网络销售平台在线销售，超过200万用户正在或使用PBA化妆品。

PBA将继续在全网发力，致力于为更多的用户提供“私人美容顾问”服务，努力将自身打造成为中国互联网零售第一化妆品品牌。

PBA is the abbreviation of "private business adviser". Personal beauty consultant, Chinese homophony is "Pai Bei an"! Being a consumer's "personal beauty consultant" has always been the core value and service concept of PBA. PBA is a leading cosmetics online retail company in China. We are committed to creating a new model of fast fashion and online direct sales of cosmetics, adhering to the principle that "the best is the one suitable for you", providing personalized professional consultation and services according to the differences of Chinese consumers' living habits, nursing needs and physical characteristics at all ages, and providing multi brand cosmetics and skin care products with high cost performance, The product line involves basic skin care, deep care, make-up, aromatherapy essential oil, men's skin care, etc., so as to truly play the role of "personal beauty consultant" for customers. PBA has set up "PBA global R & D center" in Xiamen, China. It cooperates with universities and scientific research institutes at home and abroad to develop skin care products that are most suitable for Chinese people, and applies the R & D results to many sub brands under PBA, such as babezi, jiaermei, yangsang, dupe, Qingke, FIDI, and Zhen. The product line involves basic skin care, deep care, makeup, aromatherapy essential oil, men's essential oil, etc Skin care, toner, facial mask, handmade soap, etc., to meet the different skin care needs of China's consumers of all ages, and truly do the role of "personal beauty consultant" for customers. Through the cultivation of brand and in-depth exploration of cosmetics industry chain, PBA is actively promoting the rational and standardized development of China's cosmetics online shopping market, truly creating beautiful and fashionable value for users, thus gaining high recognition from the market. In 2009, the flagship store of PBA Taobao Mall went online, and was ranked in the top 3 of the comprehensive annual cosmetics sales of Taobao Mall in 2009, 2010 and 2011, respectively. Its cosmetics brand Yang sang has always occupied the top position in the cosmetics category of Taobao Mall. Due to its excellent market performance, PBA has won many awards, such as "Xiamen B2C excellent enterprise", "the most innovative domestic brand in 2010", "the most commercial cosmetics consumption platform", "top 3 favorite brand of netizens", etc. At present, the products of PBA and its sub brands have been sold online on most domestic online sales platforms, including tmall, Taobao, QQ, Jingdong, macaulan, Amazon Excellence, Lefeng, store 1, vipshop, handle, mengbazha, Vanke V +, zou.com, red child, etc., and more than 2 million users are using or using PBA cosmetics. PBA will continue to make efforts in the whole network to provide more users with "private beauty consultant" services and strive to build itself into the first cosmetics brand in China's Internet retail.

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