海洋魅力品牌怎么样申请店铺

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海洋魅力在海参行业中的票数：319 更新时间：2025-07-04

海洋魅力是哪个国家的品牌？「海洋魅力」是福建皓大工贸有限公司旗下著名品牌。该品牌发源于福建省宁德市，由创始人吴 * 孙在2007年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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福建皓大工贸有限公司成立于2007年，是一家从事生产型贸易企业；公司主要从事水产育苗、养殖、加工、包装、销售等业务，自有产权海水养殖区、加工厂、冷库、仓储交易区等，公司成立初期，以生产及销售紫菜、海带、海参、黄鱼为主，近年来，公司规模不断扩大，目前有西关雁头岭、东关工业园区、陇头工业园区三个生产基地，总占地面积约60000平方建筑面积达36000平方米；其中陇头工业园区建筑面积约18000多平方米，现有固定资产投资近5000万元，硬件设备齐全，恒温冷冻库5000㎡多，仓储面积10000㎡多，在职员工100多人，其中管理人员20人，车间员工80人。

下一步公司计划进一步扩大产能，建设5条水产品（紫菜、海带、海参等）精加工生产线：①干品紫菜加工生产线1条，年产量200吨；②即食紫菜汤包加工生产线1条，年产量60吨；③干海带丝加工生产线1条，年产量90吨；④干海带结加工生产线1条，年产量90吨；⑤干海参加工生产线1条，年产量10吨；年总产值6000万元。目前项目已进展到厂房主体已建成并完成备案，购置了部分生产设备（烘干机、紫菜半自动包装机械、全自动真空包装机等）。

公司建立了完善自有的销售网络，在成都设立有分公司，同时在上海、重庆、长沙、南昌等城市设立销售办事处；公司与时俱进，充分利用现代互联网营销手段。2007年3月就在“阿里巴巴”及“淘宝”“京东”申请建立公司网店，并在互联网建立公司网页，拥有公司域名，探索农产品电子商务等新型营销模式，开拓了公司产品销售渠道，也极大地提高了公司及产品品牌的知名度。

公司将进一步完善“公司+基地+农户” 的生产经营模式，夯实水产品产业化基础，大力实施品牌战略，充分利用电子商务平台、现代卖场等销售渠道，加大品牌的宣传力度，树立品牌意识，通过美化包装，优化质量，使企业的产品能量得到充分释放，提升品牌的整体形象，促进水产品产业化经营的健康发展。

Fujian Haoda industry and Trade Co., Ltd. was established in 2007. It is a production-oriented trade enterprise. The company is mainly engaged in aquaculture, breeding, processing, packaging, sales and other businesses. It has its own property rights, such as mariculture area, processing plant, cold storage, storage and trading area. At the beginning of its establishment, the company mainly produces and sells laver, kelp, sea cucumber and yellow croaker. In recent years, the company's scale has continued At present, there are three production bases in Xiguan yantouling Industrial Park, Dongguan Industrial Park and Longtou Industrial Park, with a total floor area of 60000 square meters and a building area of 36000 square meters. Among them, Longtou Industrial Park has a building area of more than 18000 square meters, with a fixed asset investment of nearly 50 million yuan, complete hardware and equipment, a constant temperature freezer of more than 5000 square meters, a storage area of more than 10000 square meters, and more than 100 employees There are 20 managers and 80 workshop employees. Next, the company plans to further expand the production capacity and build five aquatic products (Porphyra, kelp, sea cucumber, etc.) finishing production lines: ① one dry Porphyra processing line with an annual output of 200 tons; ② one instant Porphyra soup package processing line with an annual output of 60 tons; ③ one dry kelp silk processing line with an annual output of 90 tons; ④ one dry kelp knot processing line with an annual output of 90 tons; ⑤ dry kelp There is one sea cucumber processing production line with an annual output of 10 tons and a total annual output value of 60 million yuan. At present, the project has progressed to the completion of the main plant and the completion of the filing, and the purchase of some production equipment (dryer, laver semi-automatic packaging machinery, full-automatic vacuum packaging machine, etc.). The company has established and improved its own sales network, set up branches in Chengdu, and set up sales offices in Shanghai, Chongqing, Changsha, Nanchang and other cities; the company keeps pace with the times and makes full use of modern Internet marketing means. In March 2007, he applied for the establishment of the company's online shop in "Alibaba" and "Taobao" and "Jingdong", and set up the company's web page on the Internet. He owned the company's domain name, explored new marketing models such as e-commerce of agricultural products, opened up the company's product sales channels, and greatly improved the popularity of the company and its product brands. The company will further improve the production and operation mode of "company + base + farmer", consolidate the industrialization foundation of aquatic products, vigorously implement the brand strategy, make full use of e-commerce platform, modern stores and other sales channels, increase the publicity of the brand, establish the brand awareness, through beautifying the packaging and optimizing the quality, the product energy of the enterprise will be fully released and the brand integrity will be improved The body image, promotes the aquatic product industrialization management the healthy development.

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