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Fujian Haoda industry and Trade Co., Ltd. was established in 2007. It is a production-oriented trade enterprise. The company is mainly engaged in aquaculture, breeding, processing, packaging, sales and other businesses. It has its own property rights, such as mariculture area, processing plant, cold storage, storage and trading area. At the beginning of its establishment, the company mainly produces and sells laver, kelp, sea cucumber and yellow croaker. In recent years, the company's scale has continued At present, there are three production bases in Xiguan yantouling Industrial Park, Dongguan Industrial Park and Longtou Industrial Park, with a total floor area of 60000 square meters and a building area of 36000 square meters. Among them, Longtou Industrial Park has a building area of more than 18000 square meters, with a fixed asset investment of nearly 50 million yuan, complete hardware and equipment, a constant temperature freezer of more than 5000 square meters, a storage area of more than 10000 square meters, and more than 100 employees There are 20 managers and 80 workshop employees. Next, the company plans to further expand the production capacity and build five aquatic products (Porphyra, kelp, sea cucumber, etc.) finishing production lines: ① one dry Porphyra processing line with an annual output of 200 tons; ② one instant Porphyra soup package processing line with an annual output of 60 tons; ③ one dry kelp silk processing line with an annual output of 90 tons; ④ one dry kelp knot processing line with an annual output of 90 tons; ⑤ dry kelp There is one sea cucumber processing production line with an annual output of 10 tons and a total annual output value of 60 million yuan. At present, the project has progressed to the completion of the main plant and the completion of the filing, and the purchase of some production equipment (dryer, laver semi-automatic packaging machinery, full-automatic vacuum packaging machine, etc.). The company has established and improved its own sales network, set up branches in Chengdu, and set up sales offices in Shanghai, Chongqing, Changsha, Nanchang and other cities; the company keeps pace with the times and makes full use of modern Internet marketing means. In March 2007, he applied for the establishment of the company's online shop in "Alibaba" and "Taobao" and "Jingdong", and set up the company's web page on the Internet. He owned the company's domain name, explored new marketing models such as e-commerce of agricultural products, opened up the company's product sales channels, and greatly improved the popularity of the company and its product brands. The company will further improve the production and operation mode of "company + base + farmer", consolidate the industrialization foundation of aquatic products, vigorously implement the brand strategy, make full use of e-commerce platform, modern stores and other sales channels, increase the publicity of the brand, establish the brand awareness, through beautifying the packaging and optimizing the quality, the product energy of the enterprise will be fully released and the brand integrity will be improved The body image, promotes the aquatic product industrialization management the healthy development.

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