马迭尔MADIEER品牌怎么样 申请店铺

哈尔滨马迭尔集团股份有限公司，是依托“百年老字号”马迭尔宾馆发展起来的现代企业集团，现已形成旅游宾馆服务业、食品加工业及旅游景区服务业等产业，是黑龙江省的服务品牌。

闻名中外的“马迭尔”是哈尔滨的宝贵财富。这是新中国蓝图的策源地，历史上新政协曾在此召开三次会议，筹划新中国的诞生；这是哈尔滨“欧洲新艺术”建筑的代表之作，形态上既浪漫多情又典雅大气，风格独树一帜；这是本埠百年饮食文化发源地，哈尔滨最早的《中餐菜谱》、《西餐菜谱》均出自这里；这是旅居哈尔滨的犹太人聚集、活动的中心，接待过无数达官显贵、军政要员、商贾名士。

近年来，马迭尔的文化品牌经过不断挖掘、提炼和创新，得到社会各界的广泛认同，城市地标性保护建筑“马迭尔宾馆”先后被哈尔滨市政协、黑龙江省政协、黑龙江省商务厅、国家商务部等授予“爱国主义教育基地”、“新政协筹备会旧址”、“省级文物保护单位”、“龙江老字号”“国家保护建筑”“中华老字号”等多项殊荣。企业成功打造的具有浓郁欧陆风情的“马迭尔阳台音乐秀”成为百年老街上一大热点。随着《夜幕下的哈尔滨》、《悬崖》、《马迭尔旅馆的枪声》、《犹太人在哈尔滨》和《1933年马迭尔谋杀案》等影视作品和书籍的问世，企业的对外和哈尔滨城市影响力均有较大提高。

未来，马迭尔集团将整体独立发展，深度挖掘产业和品牌价值，探索以精品酒店、俄式西餐、精酿啤酒坊连锁为核心的“一柱三链”发展战略，打造既适合企业发展又能保持并发挥马迭尔传统品牌影响的全新产业链，争取两年内将公司整体盈利水平提高1倍。

Harbin madier Group Co., Ltd. is a modern enterprise group developed by relying on the "century old brand" madier hotel. It has formed tourism hotel service industry, food processing industry, tourism scenic spot service industry and other industries, and is the service brand of Heilongjiang Province. The famous "martier" at home and abroad is the precious wealth of Harbin. This is the birthplace of the blueprint of new China. In history, the CPPCC held three meetings here to plan the birth of new China. This is the representative work of Harbin's "new art in Europe" architecture, which is romantic and elegant in form and unique in style. This is the birthplace of this port's century old drinking and eating culture. The earliest "Chinese food recipe" and "Western food recipe" in Harbin are all from here This is the center of Jewish gathering and activities in Harbin, which has received numerous dignitaries, military and political officials, businessmen and celebrities. In recent years, through continuous excavation, refinement and innovation, madier's cultural brand has been widely recognized by all walks of life. The city landmark protection building "madier Hotel" has been awarded "patriotism education base", "old site of the new CPPCC preparatory meeting", "provincial cultural relics protection list" by Harbin CPPCC, Heilongjiang CPPCC, Heilongjiang Provincial Department of Commerce, and the Ministry of Commerce It has won many honors, such as "location", "Longjiang time-honored brand", "national protected building" and "China Time-honored Brand". The "madile balcony music show" with strong European style successfully created by the enterprise has become a hot spot on the century old street. With the advent of films and TV works and books such as "Harbin in the night", "cliff", "the gunshot of madile Hotel", "Jews in Harbin" and "the murder of madile in 1933", the influence of enterprises on the outside world and Harbin city has been greatly improved. In the future, madile group will develop independently as a whole, deeply tap the industry and brand value, explore the development strategy of "one pillar and three chains" with boutique hotels, Russian Western food and refined brewery chain as the core, build a new industry chain which is suitable for the development of enterprises and can maintain and play the influence of traditional brand of madile, and strive to double the overall profit level of the company within two years.

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