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广西一直被视为引领世界中药文化与民族文化的主导者之一，在其绵长的疆界中，有众多声名赫赫的知名品牌，其中最能代表其地域特色和民族特色的品牌当然首推“田七”。

“田七”品牌名称来源于中国的国粹——中药。而田七是中国历代名医所推崇的中草药，又名“金不换”。据《本草纲目》记载：田七，味微甘而苦，颇似人参之味。主治：止血、散血、定痛。

一切始于1975年，奥奇丽集团科研人员开始研制以中药田七为主要药效原料的新牙膏产品。这款牙膏，纯中药成分，能止血祛火、缓解疼痛和肿胀，突出了“田七”药物牙膏蕴含中国传统中药疗效机理的独创性，于是命名为“田七”。同时，田七作为广西特产和知名中草药，反映出民族中草药的博大精深和悠久历史。

奥奇丽把“田七”代表的中药文化和广西特色作为田七品牌设计的主题。田七的LOGO设计运用了很多民族元素，将“田七”中文作为基本元件，高贵红与亮丽绿糅合在一起，象征着对生命品质亘古不变的追求。

1978年，第一支田七牙膏生产上市，从此拉开了世界中药牙膏的序幕。

1984年，田七药物牙膏荣获1984年度广西“名牌产品”。

1992年，“田七”商标荣获1992年度“广西著名商标”称号。

1998年，田七药物牙膏荣获“98年度广西消费者信得过名优商品”。

1999年，“田七”牙膏被中国牙膏工业协会推荐为中国牙膏工业优秀品牌。

“田七”不仅仅是一种中草药，它是中国传统医药文化的重要组成部分，它预示着奥奇丽集团立足民族产业，弘扬传统文化，立志为民族品牌的伟大复兴而不懈努力的崇高目标。

进入21世纪后，田七正式成为一个全方位的民族知名品牌，开始更加注重民族文化与国际文化和谐共存的意识。

2002年，广西奥奇丽股份有限公司正式成立，由著名的晓升机构入主和控股。2002年12月，全新奥奇丽品牌工程启动。田七品牌全新形象面世。

2003年6月30日，“田七”牙膏销售排名进入中国前四强。

2004年12月，田七牙膏产销已跃居中国国产牙膏产销第一，突破4亿支。

2005年，田七本草系列牙膏上市，将田七传统的中药文化与精致高贵的时代精神相结合，将传统演绎为更新的时尚。

2006年，“田七无氟牙膏健康公益万里行”大型活动启动，获得消费者一致好评。同时，田七品牌开始了对海外市场的开拓，它的品牌形象店与直营经销商逐渐遍布东南亚国家。

2006年，“田七”品牌成为世界上屈指可数的中药牙膏品牌的标志。

现在，“田七”已经成为中国中药牙膏的代名词：中药牙膏选田七。它已经实现：乐趣与功效的完美结合，“拍照喊田七”。

以后，“田七”品牌将成为消费者生活的中药组成部分，它将进一步推动品牌的年轻化，信息化，人性化，为弘扬中国中药文化传统继续努力！

奥奇丽集团公司是一家集科研、生产、销售为一体的大型日化企业集团，由前身创建于1945年的广西奥奇丽股份有限公司担纲领衔，句容奥奇丽股份有限公司、黑龙江奥奇丽股份有限公司、丹东康齿灵发展股份有限公司等数十家企业经纬纵横，共同组建而成，营销和管理总部设于广州。集团公司拥有哈尔滨、丹东、南京、梧州等6大生产基地，20余处与主要产品配套生产的供应基地、10个大型物流中心，营销网络覆盖全国并递延欧、美大陆，旗下品牌“田七”、“康齿灵”、“轻松管家”、“田七娃娃”等饮誉市场，成为国内消费者和谐生活的重要组成部分。此外，集团公司日化领域尚有大批新锐品牌，如可登可登、鲸、金草庄园等修甲缮兵，整装待发。

Guangxi has always been regarded as one of the leaders of traditional Chinese medicine culture and national culture in the world. In its long border, there are many well-known brands, of which the brand that best represents its regional and national characteristics is Tianqi. The brand name of "Tianqi" comes from traditional Chinese medicine, the quintessence of China. Tianqi, also known as "Jin Bu Chang", is a Chinese herbal medicine highly praised by famous doctors of all ages in China. According to the compendium of Materia Medica, Tianqi tastes slightly sweet and bitter, which is similar to the taste of ginseng. Indications: hemostasis, dispersing blood and pain. All started in 1975, the scientific researchers of Ogilvy group began to develop a new toothpaste product with Tianqi as the main effective raw material. This toothpaste, made of pure Chinese medicine, can stop bleeding and eliminate fire, relieve pain and swelling, highlighting the originality of Tianqi medicated toothpaste containing the therapeutic mechanism of traditional Chinese medicine, so it is named Tianqi. At the same time, as a specialty and famous Chinese herbal medicine in Guangxi, Tianqi reflects the profound and long history of national Chinese herbal medicine. Aoqili regards the traditional Chinese medicine culture and Guangxi characteristics represented by "Tianqi" as the theme of brand design of Tianqi. The logo design of Tianqi uses many national elements, and takes "Tianqi" Chinese as the basic element. Gao Guihong and bright green are mixed together, symbolizing the eternal pursuit of life quality. In 1978, the first Tianqi toothpaste was produced and launched, which opened the curtain of the world traditional Chinese medicine toothpaste. In 1984, Tianqi pharmaceutical toothpaste was awarded the "famous brand product" of Guangxi in 1984. In 1992, "Tianqi" trademark won the title of "famous trademark of Guangxi" in 1992. In 1998, Tianqi medicated toothpaste was awarded the title of "famous and excellent product trusted by Guangxi consumers in 1998". In 1999, "Tianqi" toothpaste was recommended as an excellent brand of China toothpaste industry by China Toothpaste Industry Association. "Tianqi" is not only a kind of Chinese herbal medicine, but also an important part of Chinese traditional medicine culture. It indicates the noble goal of aoqili group, which is based on national industry, carries forward traditional culture and is determined to make unremitting efforts for the great rejuvenation of national brand. After entering the 21st century, Tianqi has officially become an all-round national well-known brand, and began to pay more attention to the harmonious coexistence of national culture and international culture. In 2002, Guangxi aoqili Co., Ltd. was formally established, which was owned and controlled by the famous Xiaosheng organization. In December 2002, the new auchili brand project was launched. A brand new image of Tianqi brand appears. On June 30, 2003, the sales of "Tianqi" toothpaste ranked among the top four in China. In December 2004, the production and marketing of Tianqi toothpaste ranked first in China's domestic toothpaste production and marketing, breaking through 400 million tubes. In 2005, Tianqi Bencao series toothpaste came into the market, combining the traditional Chinese medicine culture of Tianqi with the exquisite and noble spirit of the times, and deducing the tradition into a new fashion. In 2006, a large-scale activity of "Tianqi non fluoride toothpaste health public welfare travel" was launched, which was highly praised by consumers. At the same time, Tianqi brand began to explore the overseas market, and its brand image stores and direct distributors gradually spread all over Southeast Asian countries. In 2006, "Tianqi" brand became one of the few brands of traditional Chinese medicine toothpaste in the world. Now, "Tianqi" has become the synonym of Chinese traditional medicine toothpaste: Tianqi is selected for Chinese traditional medicine toothpaste. It has achieved: the perfect combination of fun and efficacy, "take photos and call Tianqi". In the future, "Tianqi" brand will become a part of traditional Chinese medicine in consumer's life. It will further promote the brand's youth, informatization and humanization, and continue to work hard to carry forward Chinese traditional Chinese medicine cultural tradition! Aoqili Group Co., Ltd. is a large-scale daily chemical enterprise group integrating scientific research, production and sales. It is led by Guangxi aoqili Co., Ltd., which was founded in 1945. Dozens of enterprises, such as Jurong aoqili Co., Ltd., Heilongjiang aoqili Co., Ltd. and Dandong kangshiling Development Co., Ltd., have been jointly established, marketing and sales The management headquarter is located in Guangzhou. The group has six production bases, including Harbin, Dandong, Nanjing, Wuzhou, etc., more than 20 supply bases supporting the main products and 10 large-scale logistics centers. Its marketing network covers the whole country and defers to Europe and the United States. Its brands, such as "Tianqi", "kangshiling", "relaxed housekeeper" and "Tianqi Doll", are well-known in the market and become the focus of harmonious life for domestic consumers To be part of. In addition, there are still a large number of new and cutting-edge brands in the group's daily chemical industry, such as Kedeng, whale, Jincao manor and other repair soldiers, ready to go.

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