BLACKYAK布来亚克品牌怎么样 申请店铺

创立于1973年韩国，定位于登山家创办并设计的户外品牌，专门研究和生产登山/野营/攀岩等户外服装装备的国际性户外运动用品品牌

BLACK YAK意为黑牦牛，中文音译为布来亚克。是1973年创立的专门研究和生产，登山、野营、攀岩等户外服装、装备的国际性专业户外运动用品品牌。

牦牛是青藏高原特有的物种，生活在自然环境非常恶劣的高海拔地区。具有耐寒、善于负重的特性。生活在青藏高原的藏民族衣食住行中，处处都离不开牦牛。长长的牦牛毛可以编织成厚厚的毛毯和帐篷；牦牛的奶，可以制成奶酪和酥油，用酥油打制的酥油茶是藏民族每日必不可少的饮品，她帮助藏民族抵御喜玛拉雅山的风寒和严重的高山缺氧；在荒凉寒冷的青藏高原地区，牦牛的粪便也成为牧民们烧火取暖的燃料；牦牛不仅为当地的百姓驮运生活用品，也为远道而来的登山探险爱好者驮运物资装备，担负着雪域之舟的重任。

借助牦牛身上体现出来的精神，1996年BLACK YAK品牌创建了承载深厚内涵的户外运动用品品牌---BLACK YAK，祈望BLACK YAK品牌，犹如古代藏族神话中的氏族守护神，牦牛一样，守护每一位户外登山探险爱好者。

BLACK YAK作为登山家创办并设计的户外品牌，崇尚“己所不欲，勿施于人”的顾客哲学，坚持“只为顾客提供经过极限条件检验的产品”的品质理念，追求产品性能和功能的优良，追求设计上更贴近使用者在户外活动中的需求。

1998年BLACK YAK进入中国市场。BLACK YAK在中国一如既往地重视与环境的友好关系，注重与消费者的深度交流，倡导和推广“山野之约”户外生活理念。BLACK YAK每年组织形式不同的与环境保护相结合的活动，使消费者有机会去体验充满新奇的户外旅程和BLACK YAK高品质户外产品同时树立绿色户外生活理念。

Founded in 1973 in South Korea, it is an outdoor brand established and designed by mountaineers, specializing in the research and production of outdoor clothing and equipment such as mountaineering / Camping / rock climbing. Blackyak, an international outdoor sporting goods brand, means black yak, and its Chinese transliteration is blayak. Founded in 1973, it is an international professional outdoor sports goods brand specialized in research and production of outdoor clothing and equipment such as mountaineering, camping and rock climbing. Yak is a unique species in the Qinghai Tibet Plateau, living in the high altitude area with very bad natural environment. It has the characteristics of cold resistance and good at bearing weight. The Tibetan people living in the Qinghai Tibet Plateau can not live without yaks everywhere. The long yak hair can be woven into thick blankets and tents; the yak milk can be made into cheese and butter, and the butter tea made from butter is an essential drink for Tibetan people every day. It helps Tibetan people to resist the cold wind and severe mountain hypoxia in Himalayas; in the cold and desolate Qinghai Tibet plateau area, yak dung also becomes the fuel for herdsmen to burn for heating; Yak Cattle not only carry daily necessities for the local people, but also carry materials and equipment for the mountaineering and exploration enthusiasts who come from afar, bearing the heavy task of snow boat. With the spirit embodied in yaks, in 1996, blackyak brand established a brand of outdoor sporting goods with profound connotation -- blackyak, hoping that the brand of blackyak, just like the clan Guardian God and yak in ancient Tibetan mythology, will guard every good outdoor climber. As an outdoor brand founded and designed by mountaineers, blackyak upholds the customer philosophy of "don't do to others what you don't want", adheres to the quality concept of "only providing customers with products tested under extreme conditions", pursues the excellence of product performance and function, and pursues the design closer to the needs of users in outdoor activities. In 1998, blackyak entered the Chinese market. In China, blackyak, as always, attaches great importance to friendly relations with the environment, in-depth exchanges with consumers, and advocates and promotes the outdoor life concept of "the mountain and the wild". Every year, blackyak organizes different activities combined with environmental protection to give consumers the opportunity to experience the outdoor journey full of novelty and high-quality outdoor products of blackyak and establish the concept of green outdoor life.

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