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山东两条腿服饰有限公司创始于1995年，注册资金1000万元，下设福建、广州分公司，直营店10家、商场20家、有专卖店200余家。2006年通过IS09001质量体系认证。

“两条腿”是中国裤业有影响力的品牌，公司采用连锁加盟专卖方式，实施“百店覆盖山东，千家连锁全国”战略，初步建立了全国销售网络管理中心，公司所有门店统一形象、统一价格、统一服务，十八年来赢得了山东乃至北方数亿消费者的好评，公司经过18年的艰苦创业、迅速发展、品牌宣传。两条腿正在以惊人的速度从山东走向全国。

两条腿裤装“敢与任何品牌比做工”，靠过硬的质量定位市场，并贯穿了生产销售的全过程，是消费者公认的以质量著称的品牌。特别介绍一下裤装的板型及产品特色，两条腿牌的裤型专为北方人设计，香港名师打板，因我们的市场主要是在北方几个省份销售，专门是为北方人设计的板型，现在大多数加盟店的回头客，是因为板型穿着舒服、产品做工质量过硬的优势再次来购买的。公司一贯坚持以市场为导向，组织开发了防辐射裤、抗皱王、竹纤维裤、防盗裤、大号裤装等具有竞争力差异化产品，受到了加盟商及顾客的好评。

Shandong two legs Clothing Co., Ltd. was founded in 1995 with a registered capital of 10 million yuan. It has Fujian and Guangzhou branches, 10 direct stores, 20 shopping malls and more than 200 exclusive stores. In 2006, it passed IS09001 quality system certification. "Two legs" is an influential brand in China's pants industry. The company adopts chain franchise mode, implements the strategy of "one hundred stores covering Shandong, one thousand chain stores nationwide", initially establishes the national sales network management center, and all the stores of the company have unified image, price and service. In the past 18 years, the company has won the praise of hundreds of millions of consumers in Shandong and even the north. After 18 years, the company has The company has made arduous efforts to start a business, rapid development and brand promotion. Two legs are moving from Shandong to the whole country at an amazing speed. Two leg trousers "dare to compete with any brand", rely on excellent quality positioning market, and throughout the whole process of production and sales, is recognized by consumers as a famous brand of quality. This paper introduces the board type and product features of trousers. The two leg brand trousers are designed for northerners and played by famous Hong Kong teachers. Because our market is mainly sold in several northern provinces, especially for northerners. Now most of the repeat customers of franchise stores come to buy again because of the comfortable wearing of the board type and the excellent quality of the products. The company has always adhered to the market-oriented, organized the development of radiation pants, anti wrinkle king, bamboo fiber pants, anti-theft pants, large pants and other competitive differentiated products, which have been praised by franchisees and customers.

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