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Founded by Hou Xiaoqiang, former CEO of Shanda literature, Beijing Jinying Technology Co., Ltd. focuses on mobile Internet and innovative cultural industry, exploring and cultivating high-quality IP in reading, film and television, games, animation, publishing and audio. At present, the company has three major brands of Mars novel, poison matrix and golden film. Up to now, the registered users of Mars novels have reached nearly ten million, and more than 3000 authors have signed a large number of works, such as Fujing, one of the "four little days of love", yuexieyingqing, a female writer with a VIP income of millions, kyaukyauk, a national love writer, "epic Queen" Zhang Wanzhi, a military God Hussar, baijiwan, a pioneer of Xianxia, and many dances of ancient words and great artists“ He is the author of "great God" and has more than ten thousand excellent works. In the past two years, the Mars team has cooperated with Youku, iqiyi, Hou Hongliang, the original team of July and Ansheng, director Liu Jiang, director Yao Xiaofeng, director Yang Wenjun, Director Su Youpeng and other organizations and individuals to output nearly 100 IP copyrights. In 2017, Mars fiction held and participated in a series of wonderful major events, and made major breakthroughs in various businesses. In October 2017, the first IP conference of Mars novel was held in Beijing. Yan Jingming, member of the Party group and vice chairman of China Writers' Association, Yu Cike, director of the copyright department of the State Administration of radio, film and television, and more than 300 people, including directors of major satellite TV, video platforms, film and television companies, and writers signing up for Mars Novels, attended the event. At the meeting, 60 nuclear IPS were launched in Mars novels, and more than 10 copyrights were sold on the spot, including Fujing's classic work "Chinese fantasy collection", Chinese talent writer Yun Jia's masterpiece "grinding jade", new author of Mars novel training, quadruple half house's "strange thief ghost s hand" and so on, with a turnover of more than 30 million yuan. In addition, it has also reached strategic cooperation with dozens of film and television companies such as Ciwen media. In November 2017, Mars novel launched 5 super heroes to become the important role of "Xiaomi super God" mobile game at the launch of Xiaomi 5V5 fair competition MOBA mobile game. These five superheroes are all from the IP novels of the heavyweight contract authors of Mars novels. Thus, the world of Mars superheroes begins. In the future, some superheroes will be launched in Mars novels, which will enrich and improve the hero system and world outlook of Mars novels. At the beginning of 2018, the second batch of high-quality copyrighted works, including "the immortal day" and "misty Yan Fu volume", were launched, totaling more than 50.

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