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让所有的产品至精至美、无可挑剔，是爱马仕(Hermes)的一贯宗旨。目前爱马仕(Hermes)拥有14个系列产品，包括皮具、箱包、丝巾、男女服装系列、香水、手表等，大多数产品都是手工精心制作的，无怪乎有人称爱马仕(Hermes)的产品为思想深邃、品位高尚、内涵丰富、工艺精湛的艺术品。这些爱马仕(Hermes)精品，通过其散布于世界20多个国家和地区的200多家专卖店，融进快节奏的现代生活中，让世人重返传统优雅的怀抱。

历经了160多年的风雨沧桑，爱马仕(Hermes)家族经过几代人的共同努力使其品牌生名远扬。早在20世纪来临之时，爱马仕(Hermes)就已成为法国式奢华消费品的典型代表。20世纪20年代，创立者蒂埃利·爱马仕之孙埃米尔曾这样评价爱马仕品牌：“皮革制品造就运动和优雅之极的传统。”起初，爱马仕(Hermes)只是巴黎城中的一家专门为马车制作各种配套的精致装饰的马具店(从爱马仕(Hermes)的Logo可以看出这段历史)。在1885年年举行的巴黎展览会上，爱马仕(Hermes)获得了此类产品的一等奖。此后，爱马仕(Hermes)之子埃米尔·查尔斯再建专卖店，生产销售马鞍等物品，并开始零售业务。

随着汽车等交通工具的出现和发展，爱马仕(Hermes)开始转产，将其精湛的制作工艺运用于其他产品的生产之中，如钱夹、旅行包、手提包、手表带，以及一些体育运动如高尔夫球、马球、打猎等所需的辅助用具，也设计制作高档的运动服装。爱马仕(Hermes)品牌所有的产品都选用最上乘的高级材料，注重工艺装饰，细节精巧，以其优良的质量赢得了良好的信誉。在爱马仕(Hermes)的历史上，又一起轰动一时的新闻事件，是其在1920年为威尔士王子设计的拉链式高尔夫夹克衫，成为20世纪最早的皮革服装成功设计。爱马仕的第四代继承人让·盖朗和罗伯特·迪马，在其皮革制品的基础之上，又开发了香水、头贴等新品类，到1960年代，不断发展壮大的爱马仕公司又有了各类时装及香水等产品。

1970年，爱马仕(Hermes)还只是一个纯手工业的家庭工厂，但15年后，爱马仕(Hermes)品牌已发展成为制作高级精品的超级跨国公司，营业额扩大了5倍，如今，爱马仕公司的规模还在不断扩大。“这个世界里不存在固定的穿衣模式，只有自然流露的开明个性方显出爱马仕所缔造的男儿本色。”爱马仕男装设计师veroniquenichanian如是说。爱马仕一直秉承着超凡卓越、极至绚烂的设计理念，服务于那些充满自信、意志坚定的潇洒男士，他们要求严谨，坚持享受生命赋予的最好事物，欣赏优质的皮革、上乘的质料、剪裁完美的西裤。舒适及原创精神、不符合潮流、不刻意表达自己是爱马仕的追求。

To make all products perfect and impeccable is Hermes's consistent tenet. At present, Hermes has 14 series of products, including leather goods, bags, scarves, clothing for men and women, perfume, watches, etc. most of the products are hand crafted. No wonder some people call it Hermes's products with profound thinking, noble taste, rich connotation and exquisite workmanship. These Hermes boutiques, through more than 200 stores scattered in more than 20 countries and regions around the world, integrate into the fast-paced modern life and let the world return to the traditional and elegant embrace. After more than 160 years of ups and downs, Hermes family has made its brand famous through the joint efforts of several generations. As early as the 20th century, Hermes has become a typical representative of French luxury consumer goods. In the 1920s, Emil, the grandson of founder tieri Hermes, once said of Hermes brand: "leather products create a tradition of extreme sports and elegance." At first, Hermes was just a harness shop in Paris that specialized in making all kinds of supporting and exquisite decorations for carriages (this history can be seen from Hermes' logo). Hermes won the first prize for this product at the Paris exhibition in 1885. Since then, Emil Charles, the son of Hermes, has built a store to produce and sell saddles and other items, and started retail business. With the emergence and development of automobile and other means of transportation, Hermes began to transform its production and apply its exquisite production technology to the production of other products, such as wallet, travel bag, handbag, watch belt, as well as some auxiliary equipment needed for sports such as golf, polo, hunting, etc., and also design and manufacture high-end sportswear. All products of Hermes brand choose the best high-grade materials, pay attention to craft decoration, and have exquisite details, and win good reputation with its excellent quality. In the history of Hermes, another great news event was the zipper Golf Jacket designed by Hermes for Prince of Wales in 1920, which became the first successful leather garment design in the 20th century. Jean Gen and Robert Dimma, the fourth generation inheritors of Hermes, developed new products such as perfume and head stickers on the basis of their leather products. By 1960s, the growing Hermes company also had various kinds of fashion and perfume products. In 1970, Hermes was just a home factory of pure handicraft industry, but 15 years later, Hermes brand has developed into a super multinational company that produces high-end boutiques, with a turnover of 5 times. Now, Hermes is still expanding its scale. "There is no fixed mode of dressing in this world, only the enlightened personality revealed naturally shows the nature of the man created by Hermes." So says Veronique Ghanian, an Hermes menswear designer. Hermes has always been adhering to the design concept of extraordinary excellence and extreme brilliance, serving those confident and determined chic men. They are strict, insist on enjoying the best things given by life, and appreciate high-quality leather, superior materials and perfect tailored trousers. Comfort and original spirit, not in line with the trend, not deliberately express themselves is the pursuit of Hermes.

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