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海手表厂建立于一九五五年，是我国最大的手表制造工厂，累计生产上海牌手表达1.2亿只，上缴税利达52亿元。曾被国务院批准为首批机电产品出品基地企业，被国家经委命定为大型一档和一级企业。

新世纪，新起点。为了重铸昔日辉煌，根据上海钟表有限公司沪钟新[2000]060号文件的精神，企业在做好产品升级换代的同时，及时转换机制，并以上海新世纪表业有限公司作为企业名，旨在以新理念、新产品、新机制，在新的世纪追求新发展。

公司仍以“精益求精”为企业精神，坚持质量第一，服务至上，价格公道的经营理念，不断开拓、研制纪念手表、广告手表、礼品手表和各类手表机芯的新款式，以满足社会各界、机关团体、工矿企业、部队院校的需要。并为周年庆典、开张志禧、会议留念、产品促销定制各类礼品、纪念手表。

Founded in 1955, haiwatch factory is the largest watch manufacturing factory in China. It has produced 120 million Shanghai players and paid 5.2 billion yuan in taxes. It has been approved by the State Council as one of the first batch of mechanical and electrical products production base enterprises, and designated as a large-scale first-class and first-class enterprise by the State Economic Commission. New century, new starting point. In order to recreate the past glory, according to the spirit of the document huzhongxin [2000] No. 060 of Shanghai Watch Co., Ltd., the enterprise, while doing a good job in product upgrading, timely changes the mechanism, and takes Shanghai new century watch Co., Ltd. as the enterprise name, aiming to pursue new development in the new century with new ideas, new products and new mechanisms. The company still takes "excellence" as the enterprise spirit, adheres to the business philosophy of quality first, service first and fair price, and constantly develops and develops new models of commemorative watches, advertising watches, gift watches and all kinds of watch movements to meet the needs of all sectors of society, government organizations, industrial and mining enterprises, military colleges and universities. And for the anniversary celebration, open Zhang Zhixi, conference souvenir, product promotion customized all kinds of gifts, commemorative watches.

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