Lovefun拉芳品牌怎么样 申请店铺

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拉芳Love&fun，“Love&fun”，Love体现对生活的爱，爱让生活更美；Fun是分享美丽、时尚的欢乐体验。

早在1998年，拉芳集团引进法国洗护服务器先进科技，开拓国内个人洗护用品市场。公司领导与法国研究团队共同为公司制定未来发展战略、品牌定位，最后决定创造一个专为中国消费者研制，提供更适合中国人发质使用的洗护品牌。并将法国人对美丽女子的称谓“Lafemme”音译为中文“拉芳”，作为品牌的名称。“拉芳”同样蕴涵着美丽女子的含义，充满女性柔美气息，倍感亲切，同时也传递了对中国人发质柔美的联想。拉芳品牌应运而生，承载着对完美柔顺发质的追求及对美好生活的向往。同时拉芳也凭借法国的前沿科技，为消费者提供一系列优质的洗护用品，完美解决了多种发质问题。今天，拉芳品牌将进一步深化品牌的内涵。
品牌理念

拉芳，更懂中国发质的美发专家，拉芳，一个以中国人美丽事业为己任的著名品牌，秉承一心做更好的、更适合中国人的洗护发产品的理念，10年来，一直专注研究中国发质特点及生活形态对发质的影响，并联合多家国际调研公司和科刑机构，深入到中国的不同地区、不同人群、不同家庭进行研究。覆盖范围28个省市自治区，20000名消费者接受拉芳洗发体验及访问，更为全面地了解中国人发质的真正需求。拉芳更突破性在发用产品中嵌入护肤包裹体技术，携手中科院，法国Silia开发出“活性包裹营养洗发露”，令国内洗发产品向科技化、时尚化迈进。

品牌历程
2001年
拦蓄品牌（洗发露、沐浴露）被评为“广东省著名商标”、“广东省名牌产品”称号。
2002年
拉芳品牌荣获“中国消费者最喜爱的商标”荣誉。
2005年
拉芳品牌（洗发护发类、香皂）产品荣获“中国驰名商标”。
2008年
拉芳品牌在国内率先提出“创造中国秀发之美”。目前拉芳洗发露、护发素、香皂产品走进千家万户，拉芳定型产品、沐浴露产品也正在迅速发展中，是一个深受中国消费者认可和喜爱的品牌。

Love & fun, "love & Fun", love embodies the love for life, love makes life more beautiful; fun is to share beautiful and fashionable happy experience. As early as 1998, Lafang group introduced advanced technology of French washing and care server to develop domestic personal washing and care products market. The company leaders and the French research team worked together to formulate the future development strategy and brand positioning for the company, and finally decided to create a brand specially developed for Chinese consumers, which is more suitable for the use of Chinese hair quality. And the French name for beautiful women "lafemme" is transliterated into Chinese "Lafang" as the brand name. "Lafang" also contains the meaning of beautiful women. It is full of women's soft breath and feels more intimate. At the same time, it also conveys the association of Chinese people's soft hair. Lafang brand came into being, carrying the pursuit of perfect and smooth hair quality and the yearning for a better life. At the same time, Lafang also relies on the French cutting-edge technology to provide consumers with a series of high-quality toiletries, which perfectly solves a variety of hair quality problems. Today, Lafang brand will further deepen the connotation of the brand. Brand concept: Lafang, a hairdresser who knows more about Chinese hair quality, is a well-known brand that takes the cause of Chinese people's beauty as its own responsibility. Adhering to the concept of making better and more suitable hair care products for Chinese people, Lafang has been focusing on studying the influence of Chinese hair quality characteristics and life style on hair quality for 10 years, and has cooperated with many international research companies and scientific and criminal institutions to go deep into China Different areas, different groups and different families were studied. Covering 28 provinces and autonomous regions, 20000 consumers have received the experience and visit of Lafang shampoo, and have a more comprehensive understanding of the real needs of Chinese hair quality. Lafang has made a breakthrough in embedding skin care inclusion technology in hair products. Together with the Chinese Academy of Sciences, France's silia has developed "active package nutrition shampoo", which makes domestic shampoo products move forward to science and technology and fashion. Brand history in 2001, block brand (shampoo, shower gel) was rated as "Guangdong famous brand", "Guangdong famous brand products" title. In 2002, Lafang won the honor of "the most favorite trademark of Chinese consumers". In 2005, Lafang brand (shampoo, hair care, soap) products won the "China famous trademark". In 2008, Lafang brand took the lead in creating the beauty of Chinese hair. At present, Lafang shampoo, conditioner and soap products have entered thousands of households, and Lafang styling products and bath products are also developing rapidly, which is a brand recognized and loved by Chinese consumers.

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