西夏王品牌怎么样 申请店铺

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西夏王葡萄酒业(集团)有限公司成立于1984年，厂区建筑面积13800平方米，是宁夏最早的一家集科研、生产、营销于一体的花园式、专业化葡萄酒生产企业之一，目前年产量近10万吨，生产总值11.7亿元人民币，进一步巩固国内的地位，和积极开拓海外市场。宁夏农垦将投资77亿元，在未来5-10年着力推进30万亩大型葡萄基地建设，打造玉泉营葡萄加工园区，形成17万吨的葡萄加工产能，培育出30座知名葡萄酒庄，并建成集商住、休闲旅游、葡萄文化博览为一体的玉泉葡萄小镇。

目前，集团公司拥有葡萄种植基地3.8万亩，其中核心区宁夏农垦玉泉营农场种植2.5万亩优质葡萄，几乎囊括了世界名优鲜食和高档酿酒葡萄品种，玉泉葡萄产区地处宁夏最佳酿酒葡萄生态带核心区域，远离喧嚣的工业区，生态环境绝佳，是国内外专家公认的“中国优质酿酒葡萄第一区”，中国第三个“国家地理标志产品保护”区域。

凭借得天独厚、品质卓越的原料，世界一流的生产设备、先进的生产管理、科学的工艺及过硬的产品质量，使公司研制开发的“西夏王”牌系列葡萄酒酒色纯正、口感圆润、风格独特、具有原产地的典型性，并多次在国际国内获得大奖。

“西夏王”牌干红葡萄酒在：

1991年荣获首批“绿色食品”称号；

1998年率先在中国西北同行业中通过了ISO9002国际质量体系认证；

2000年荣获法国巴黎名酒博览会金奖；

2002年婵联四届国际农业博览会“名牌产品”；“西夏王枸杞利口酒”

1997年荣获国家食品协会颁发的科技进步奖。

集团子公司宁夏西夏王贸易公司，经过多年不懈的努力，营销网络已遍及全国二十多个大中城市，使有着鲜明区域典型性和西部神秘特色的“西夏王”牌葡萄酒，从名不见经传到畅销中国，远销国外，从百姓餐桌到钓鱼台国宾馆都深得消费者青睐，曾获得中国葡萄酒市场综合占有率排名前七位的佳绩，特别是在宁夏市场上连续多年保持80％以上的市场占有率，创造了销售市场上的奇迹，产区、企业、产品的知名度与美誉度不断攀升。

宁夏农垦葡萄产业总体发展规划提出，到2014年，利用七年的时间，提升贺兰山东麓葡萄酒“国家地理标志产品”保护区在中国乃至世界上的知名度和美誉度，建成30万亩中国最大的以酿酒葡萄为主的优质葡萄基地；配套形成17万吨葡萄酒加工规模，成为中国本土最大的优质干红葡萄酒原产地供应商区域；将玉泉营农场建成基础设施较为完善、功能较为齐全、具有一定规模的宁夏现代特色旅游城镇；创建以“伊斯兰文化、黄河文化、西夏文化、葡萄酒文化”为特色的和谐、富裕、靓丽的“中国葡萄酒都”，并达到5A级黄金旅游景区标准；争创“西夏王”品牌中国驰名商标，垦区葡萄产业综合实力跻身国内葡萄酒行业前十名。实现年生产、销售西夏王葡萄酒17万吨,实现收入48.16亿元，年上缴税金6.35亿元，年实现利润总额20.45亿元实现跻身国内同行业前五强的宏伟目标。

另外集团加大了对企业技术改造的力度，由集团投资的宁夏玉泉葡萄酿酒研究所是贺兰山东麓产区唯一的葡萄酿酒科研机构，由宁夏科技厅管理，依托宁夏农学院、中国农大葡萄酒研究中心、西北农大葡萄酒学院等科研机构，聘请多位中外专家、教授做为研究所的技术支撑，为宁夏葡萄产业的发展起到举足轻重的作用。西夏王公司的酿酒师大多都有20年的酿酒经验，其中数人曾得到过李华博士长期的言传身教，目前国家级评酒师就有3位。2009年，宁夏西夏王葡萄酒业集团投入3000多万元，实施了西夏王葡萄酒厂2万吨技术改造前期工程，同时引进大批先进加工设备，酒厂现已具备了2万吨葡萄酒加工能力；计划到2015年达到4万吨葡萄酒的生产能力，总体完成年产6万吨葡萄酒技术改造项目。同时，公司不断调整优化产品结构，经过技术改造，西夏王定位调整为中高端葡萄酒，每瓶价格高达600元到5000元。为了提高品质，西夏王集团不惜花重金从法国进口了橡木桶，结束了“西夏王”没有酒窖橡木桶陈酿的历史，同时投资1亿元新建的西夏王酒堡工程已进入收尾阶段，拥有年500吨窖藏酒的储存能力和200吨高档窖藏酒的产销能力，开辟了西夏王酿造高端酒的新篇章。

集团还将投入5.4亿元打造以世界葡萄酒文化为中心的玉泉葡萄小镇，修建9个国家的葡萄酒酒庄，届时玉泉葡萄小镇将成为第一个世界葡萄酒文化博览地和以葡萄为资源的旅游休闲度假圣地，提升宁夏农垦的葡萄酒产业发展水平。

西夏王葡萄酒的优势

1、近30年的专业红酒生产经验，让我们酿造出足以聘美法国波尔多产区的红酒。

2、原生、原酿、原产地，我们的葡萄种植在世界一流的贺兰山东麓，那里的地理环境让国外的众多著名的葡萄酒厂家眼红。有国外的专家曾说过：有这样的宝地，随便拿出一瓶酒都可以获奖。

3、1991年荣获首批“绿色食品”称号；2000年荣获法国巴黎博览会金奖等多项国内外大奖。

4、西北销量第一，市场占有率连续多年蝉联第一，年销量1.8亿，尤其在宁夏市场占有量达到80%。

5、西夏王葡萄酒2011年2月投重资在中央一台18：50和19:35投入广告。

6、地理位置日照时间长，无农药残留，无青果，酿出的酒不会口味失调，苦味涩味太重，含糖量达到187～189g/L。

Xixiawang grape wine industry (Group) Co., Ltd. was founded in 1984, with a plant area of 13800 square meters. It is one of the earliest garden style and specialized wine production enterprises in Ningxia, which integrates scientific research, production and marketing. At present, its annual output is nearly 100000 tons, with a total output value of 1.17 billion yuan. It further consolidates its domestic position and actively develops overseas markets. Ningxia Agricultural Reclamation will invest 7.7 billion yuan to promote the construction of 300000 Mu large grape base in the next 5-10 years, build Yuquanying grape processing park, form 170000 tons of grape processing capacity, cultivate 30 well-known wineries, and build Yuquan grape town integrating commerce and housing, leisure tourism and grape culture exhibition. At present, the group company has 38000 mu of grape planting base, of which 25000 mu of high-quality grapes are planted in the Yuquanying farm of Ningxia Nongken, the core area, almost including the world famous fresh food and high-grade wine grape varieties. Yuquan grape production area is located in the core area of the best wine grape ecological belt in Ningxia, far away from the noisy industrial area, with excellent ecological environment. It is recognized by experts at home and abroad as "China" The first area of high quality wine grape "and the third area of" national geographic indication product protection "in China. Relying on the unique and excellent raw materials, world-class production equipment, advanced production management, scientific technology and excellent product quality, the "xixiawang" series wine developed by the company is pure in color, mellow in taste, unique in style and typical in origin, and has won many awards at home and abroad. "Xixia king" brand dry red wine won the first batch of "green food" titles in 1991; first passed ISO9002 international quality system certification in the same industry in Northwest China in 1998; won the gold medal of Paris famous wine fair in 2000; won the "famous brand products" of the 4th International Agricultural Expo of the Federation of Chan in 2002; won the "Xixia King wolfberry liqueur" awarded by the National Food Association in 1997 Science and technology progress award. After years of unremitting efforts, Ningxia xixiawang trading company, a subsidiary of the group, has spread its marketing network throughout more than 20 large and medium-sized cities in China, making the "xixiawang" brand wine with distinctive regional typicality and mysterious characteristics of the west, which has spread from unknown to best-selling China and exported to foreign countries. From the common people's dining table to Diaoyutai State Guesthouse, it has been favored by consumers and once won the Chinese grape The top seven achievements in comprehensive market share of liquor, especially the market share of more than 80% in Ningxia for many years, have created a miracle in the sales market, and the popularity and reputation of production areas, enterprises and products continue to rise. According to the overall development plan of Ningxia Agricultural Reclamation grape industry, by 2014, we will use seven years to improve the popularity and reputation of the "national geographical indication product" wine reserve at the eastern foot of Helan Mountain in China and even in the world, and build the 300000 Mu China's largest high-quality grape base with wine grapes as the main body; and form a processing scale of 170000 tons of wine to become the largest in China Large supplier area of high-quality dry red wine origin; Yuquanying farm will be built into a modern tourism town of Ningxia with complete infrastructure and functions and a certain scale; a harmonious, rich and beautiful "wine city of China" with the characteristics of "Islamic culture, Yellow River culture, Xixia Culture and wine culture" will be established, and a 5A gold tourism will be achieved The standard of tourist attractions; strive to create the famous brand of "xixiawang" in China, and the comprehensive strength of the grape industry in the reclamation area ranks among the top ten in the domestic wine industry. The company has achieved an annual production and sales of 170000 tons of xixiawang wine, a revenue of 4.816 billion yuan, an annual tax payment of 635 million yuan, and an annual total profit of 2.045 billion yuan, achieving the grand goal of ranking among the top five in the same industry in China. In addition, the group has increased its efforts in technological transformation of enterprises. The Ningxia Yuquan Grape Wine Research Institute invested by the group is the only Grape Wine Research Institute in the eastern foothills of Helan. It is managed by the Ningxia Department of science and technology. Relying on Ningxia Agricultural College, China Agricultural University Wine Research Center, Northwest Agricultural University wine college and other scientific research institutions, the Group employs a number of Chinese and foreign experts and professors as research institutes Technical support plays an important role in the development of grape industry in Ningxia. Most of the winemakers of xixiawang company have 20 years' experience in wine making. Several of them have been taught by Dr. Li Hua for a long time. At present, there are three national wine assessors. In 2009, Ningxia xixiawang wine industry group invested more than 30 million yuan to implement the preliminary project of 20000 tons of technical transformation of xixiawang wine factory, and introduced a large number of advanced processing equipment. The winery now has 20000 tons of wine processing capacity; it is planned to reach the production capacity of 40000 tons of grape wine by 2015, and complete the project of 60000 tons of wine technical transformation. At the same time, the company constantly adjusts and optimizes the product structure. After technical transformation, xixiawang is positioned as a medium and high-end wine, with the price of each bottle as high as 600 yuan to 5000 yuan. In order to improve the quality, xixiawang group has invested heavily in importing oak barrels from France, ending the history of "xixiawang" no cellar oak barrel aging. At the same time, the newly built xixiawang winery project with an investment of 100 million yuan has entered the closing stage, with the annual storage capacity of 500 tons of cellar wine and the production and marketing capacity of 200 tons of high-end cellar wine, opening a new chapter of xixiawang's high-end wine brewing. The group will also invest 540 million yuan to build Yuquan grape town with the world wine culture as the center and build wineries in nine countries. At that time, Yuquan grape town will become the first world wine culture exhibition place and tourism and leisure resort with grapes as the resources, and improve the development level of wine industry in Ningxia Agricultural Reclamation. Advantages of xixiawang wine 1. Nearly 30 years of professional experience in red wine production, let us produce enough red wine to employ the United States, France and Bordeaux. 2. Our grapes are planted in the east foot of Helan Mountain, which is the first-class in the world. The geographical environment there makes many famous wine manufacturers abroad blush. Some foreign experts have said: there is such a treasure, you can take out a bottle of wine can win. 3. In 1991, it won the title of the first batch of "green food"; in 2000, it won a number of domestic and foreign awards, such as the gold medal of Paris Expo in France. 4. The sales volume in Northwest China is the first, and the market share has been the first for many years. The annual sales volume is 180 million, especially in Ningxia, the market share reaches 80%. 5. In February 2011, xixiawang wine invested heavily in advertising on CCTV-1 at 18:50 and 19:35. 6. The geographical location is long sunshine time, no pesticide residue, no green fruit, the brewed wine will not taste out of balance, the bitterness and astringency are too heavy, and the sugar content reaches 187-189g / L.

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