7-ELEVEN品牌怎么样 申请店铺

我要投票 7-ELEVEN在生活服务行业中的票数:973 更新时间:2025-07-31
7-ELEVEN是哪个国家的品牌?「7-ELEVEN」是柒一拾壹(中国)投资有限公司旗下著名品牌。该品牌发源于日本,在1927年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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7-ELEVEN怎么样

1927年诞生于美国,前身是南大陆制冰公司,于1974年引入日本,日本大型的连锁便利店


7-ELEVEn,是日本一家大型的连锁便利店,其总部设于的千代田区。7-Eleven已成为便利商店的国际共通语言,商店遍布美国、日本、中国大陆、新加坡、台湾、马来西亚、菲律宾、瑞典、墨西哥、巴拿马、挪威、加拿大、澳大利亚、印尼等国家和地区。目前全球店面数目逾三万家。

7-Eleven便利店诞生于美国,前身是成立于1927年的“南大陆制冰公司”。当时由于电冰箱并未普及,冷藏用的冰块成为生活中不可缺少的必需品。在南大陆制冰公司销售冰块的约翰·杰夫森·戈林,非常关心顾客服务的改善,他做出了夏季店铺天天开,每天营业16个小时的决定,这项服务深受当地居民的欢迎。不仅如此,戈林通过仔细调查当地居民的购买意愿和需求,发现当地居民不仅希望他能销售冰块,而且还希望他能适时地销售其他生活用品。比如:牛奶、鸡 蛋、面包等等。为此,戈林提议南大陆公司为自己负责的店铺提供更多的便利商品,并得到了公司的首肯。

就这样南大陆制冰公司不仅销售冰块,开始销售牛奶鸡蛋等商品,开创了新的经营领域和利益增长点。最初店铺被称为“图腾店”,放在店铺旁边的图腾柱成为便利店的标志。由于店铺的营业时间是从早上7点开始到晚上11点结束,1946年南大陆公司正式将图腾店改名为7-Eleven,从而真正的揭开了便利店时代的序幕。目前7-Eleven店铺遍及全世界18个国家地区。

后来7-Eleven由日本零售业经营者伊藤洋华堂于1974年引入日本,从1975年开始变更为24小时全天候营业。发展至今,店铺遍布美国、日本、中国、新加坡、马来西亚、菲律宾等国家和地区。


Born in 1927 in the United States, formerly known as the southern mainland ice making company, it was introduced into Japan in 1974. 7-Eleven, a large chain convenience store in Japan, is headquartered in Chiyoda district. 7-Eleven has become the international common language of convenience stores, with stores all over the United States, Japan, mainland China, Singapore, Taiwan, Malaysia, Philippines, Sweden, Mexico, Panama, Norway, Canada, Australia, Indonesia and other countries and regions. At present, there are more than 30000 stores in the world. 7-Eleven convenience store was born in the United States, formerly known as the "ice making company of the south continent" founded in 1927. At that time, because refrigerators were not widely used, ice for refrigeration became an indispensable necessity in life. John Jefferson Goering, who sells ice in the South China ice making company, is very concerned about the improvement of customer service. He has made the decision to open stores every day for 16 hours every day in summer. This service is very popular with local residents. Not only that, through careful investigation of local residents' purchase intention and demand, Goering found that local residents not only hope that he can sell ice, but also hope that he can timely sell other daily necessities. For example: milk, eggs, bread and so on. To this end, Goering proposed that the southern mainland company provide more convenient products for its own responsible stores, which was approved by the company. In this way, the company not only sells ice, but also milk, eggs and other commodities, creating new business areas and profit growth points. At first, the shop was called "totem shop", and the totem pole beside the shop became the symbol of convenience store. Since the opening time of the store is from 7 a.m. to 11 p.m., in 1946, the company officially renamed the totem store 7-Eleven, which really opened the era of convenience store. At present, 7-Eleven stores are located in 18 countries and regions around the world. Later, 7-Eleven was introduced into Japan by ITO Yokado, a Japanese retail operator, in 1974, and changed to 24-hour operation since 1975. Up to now, the stores are all over the United States, Japan, China, Singapore, Malaysia, Philippines and other countries and regions.

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