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创办人麦幸夫先生是桃园大园乡人，民国五十六年正当台湾工商业起步阶段，麦幸夫先生即白手起家创立新东阳，第一家门市是在台北市武昌街的“东阳烧腊行”（即现在的新东阳武昌门市），以其首创的“现场手炒肉松”与“吮指回味烧腊”闻名市场。随着兴隆的生意，麦幸夫先生逐步开拓新营业据点，并陆续开发猪牛肉干、香肠、肉类罐头…等商品，透过扎实的手工技法与实在的用料打造的独创风味，让产品在市场获得极佳的回响，也确立了新东阳专营肉品加工、食品批发、零售的营运方向。

新东阳自创业之初即以‘诚信、踏实、积极、创新’的四大经营理念。为了让客户吃的安心，新东阳打造符合美国FDA的标准厂房；同时引进德国肉品加工技术，透过先进的自动化生产设备，严谨的作业流程规范及各项标准的食品生产检验，生产出最高品质的产品。新东阳并早在1988年，就已引进荷兰废水处理设备，落实环保理念。为保留原味，降低食品中的添加物，新东阳透过实验室，进行各项配方的研发，因具产业代表性，荣获经济部遴选为辅导厂商，成为台湾食品业唯一一家同时导入产品生产履历及流通履历的厂商。

新东阳在企业成立之初即立下推动中国美食精致化、国际化的精神标竿；不断从生产技术、经营管理、市场行销及研究开发等方向提升进步，使企业得以蓬勃发展，声名远播中外，为台湾食品向国际发展奠定基石。新东阳也不断的成长与茁壮，从雨后春笋的全省门市、国道服务区以及象征国际形象的桃园中正机场出境商店到海外分支事业的相继成立，一一说明新东阳以中华美食之窗自许，希望优质的产品遍及世界各地，有华人的地方就有新东阳。

Mr. maixingfu, the founder of the company, is a native of Taoyuan grand garden. In the fifty sixth year of the Republic of China, at the beginning of Taiwan's industrial and commercial industry, Mr. maixingfu started new Dongyang from scratch. The first market was the "Dongyang roast wax shop" (now the new Dongyang Wuchang shop) in Wuchang Street, Taipei. It is famous for its first "stir fried pork floss on the spot" and "sucking the finger to savor the roasted wax". With the booming business, Mr. maixingfu gradually opened up new business sites, and successively developed dried pork and beef, sausages, canned meat And other commodities, through solid manual techniques and the original flavor of real materials, let the products get excellent response in the market, and also established the operation direction of the new Dongyang franchise meat processing, food wholesale and retail. Since the beginning of new Dongyang's business, it has adopted the four business concepts of "honesty, steadiness, initiative and innovation". In order to make customers feel at ease, new Dongyang has built a standard factory in line with the FDA of the United States; meanwhile, it has introduced German meat processing technology, through advanced automatic production equipment, strict operation process specifications and various standards of food production inspection, to produce the highest quality products. As early as 1988, new Dongyang has introduced Dutch wastewater treatment equipment and implemented the concept of environmental protection. In order to retain the original flavor and reduce the additives in food, new Dongyang carried out the research and development of various formulas through the laboratory. Because of its industrial representativeness, it was selected by the Ministry of economy as the tutor manufacturer, and became the only manufacturer in Taiwan's food industry that simultaneously introduced the production and circulation resumes. At the beginning of its establishment, new Dongyang has set up a spiritual benchmark to promote the refinement and internationalization of Chinese food. It has made continuous progress in production technology, business management, market marketing and research and development, so that the enterprise can flourish, become famous both at home and abroad, and lay a foundation for the international development of Taiwan food. New Dongyang is also growing and thriving. From the booming provincial stores, national road service areas and Taoyuan Zhongzheng airport exit shops symbolizing the international image to the establishment of overseas branches, it shows that new Dongyang boasts itself as a window of Chinese cuisine, hoping that high-quality products can be found all over the world, and there are new Dongyang where there are Chinese.

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