集团坚持 以人为本 的经营理念和不断创新的设计理念，在行业中获得了显赫的人才优势、设计优势、管理优势和品牌优势，2003年，香港兴利家具集团公司成为深圳市13家制造业信息化示范公司之一。
面对经济全球化的滚滚浪潮，兴利人把握住时代的脉搏，为了加快发展，集团加强实施国际化战略，先后与意大利May Day Design设计机构开展品牌战略合作及与国际工业流程设计公司德国Schuler Business Solutions AG开展工业园工艺流程设计合作。
Hong Kong Xingli furniture group, established at the end of the 20th century, is an earlier furniture company group engaged in the integrated management of furniture design, production and sales in China. After years of continuous development, it has grown into one of the larger suppliers of civil furniture in China. Xingli (Hong Kong) Holdings Limited was successfully listed on the main board of the stock exchange of Hong Kong on June 22, 2009. Hong Kong Xingli Furniture Group has furniture brands at home and abroad such as Zundian, Ourui, Aoma, Mogao, Degas, etc. Products include bedroom furniture, living room furniture, study furniture and upholstery furniture. It is a furniture summit integrating neoclassical style, modern fashion style, European style and Chinese style. It can meet the individual needs of consumers with different lifestyles, tastes, levels of consumption and ages and the business choices of distributors to a large extent. The group adheres to the people-oriented business philosophy and innovative design concept, and has gained prominent talent advantages, design advantages, management advantages and brand advantages in the industry. In 2003, Hong Kong Xingli Furniture Group Co., Ltd. became one of the 13 manufacturing informatization demonstration companies in Shenzhen. In the face of the surging tide of economic globalization, Xingli people hold the pulse of the times. In order to speed up development, the group strengthened the implementation of international strategy, and successively carried out brand strategic cooperation with Italian Mayday Design Institute and Industrial Park process design cooperation with international industrial process design company Schuler business solutions AG of Germany.
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