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Baixinmei is an offline brand designed and developed by Zhaoda for adult home clothing products. Baixinmei strives for comfort, leisure, youth and fashion, and integrates rich emotional and cultural connotations. The design pursues fine, elegant and generous, striving to bring you a more warm life and show your personality and beauty. Baixinmei's consumer group is white-collar and successful professionals aged 20-45, who pay attention to quality of life, pursue fashionable life, have elegant career, stable income, and know how to taste life. Founded in 2003, Guangdong Puning Zhaoda Clothing Co., Ltd. is a large-scale and multi brand household clothing enterprise integrating R & D, design, production and sales, and e-commerce. In March 2015, the name of the company was changed from Puning Zhaoda Garment Co., Ltd. to Guangdong Zhaoda Industrial Co., Ltd. From the original small workshop with more than ten people to the enterprise with four brands of children and adults, it has become a new cutting-edge force in the household clothing industry. With the lofty aspiration of "Zhaoying eight directions, reaching the centenary of Teng", Zhaoda will make every brand product meet the technical standards of the industry, bring the change of comfortable life for customers, and create the aesthetic quality of life with the humanized and forward-looking concept. Now the company has four major brands of "calichun", "bobola", "harufen" and "baixinmei". With the development tenet of "sharing weal and woe and creating brilliance together", the company focuses on the R & D and production of home furnishings. Among them, bobola, harufen and baixinmei are offline brands, while Kali is purely online brand (online fashion clothing brand). Bobola and harufen are children's home clothing brands. They design and develop products for different levels of consumers. Baixinmei is an adult home clothing brand under the Zhaoda line. Now the factory area of the company can reach 25000 square meters, mainly divided into five parts: R & D center, marketing center, production center, warehousing and logistics, and e-commerce. With nearly 400 employees and more than 420 sets of equipment, the annual production of home furnishings can reach about 5 million sets, and the annual production value is more than 100 million yuan. The company allocates R & D teams according to two product systems of adults and children, with an annual investment of nearly 3 million sets. It has 8 designers, 16 auxiliary designers, 20 domestic marketing personnel, and plans to reach more than 50 marketing teams in 2015. We also have an e-commerce team of more than 70 people, including more than 60 operators and more than 10 warehouse personnel. The office area of single e-commerce is more than 1000 square meters, and there are more than 2000 square meters of backup office area and more than 3000 square meters of warehouse. At present, the company has built a production team integrating product development, design and production. Relying on the market, technology as the core, talent as the basis, using scientific clothing design system and modern computer management system, to provide products and services for our customers. Through time experience and continuous self-improvement, Zhaoda adheres to the enterprise spirit of "innovation and ambition", adheres to the use of corporate culture to enhance the core competitiveness of the enterprise, so as to establish a good social image in the development of the enterprise.

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