九歌品牌怎么样 申请店铺
拥有一级文物拍卖资质及网上特许文物拍卖资质,从事综合文物艺术品拍卖的大型专业化拍卖公司并设由鉴定专家组成的拍品审鉴机构
北京九歌国际拍卖股份有限公司于2004年10月经国家文物局批准,在北京市工商行政管理局登记设立,注册资本5000万元人民币,是从事综合文物艺术品拍卖的大型专业化拍卖公司并设由鉴定专家组成的拍品审鉴机构,核心管理层专业背景深厚、经验丰富。
一、发展战略
九歌拍卖公司要求职工团结协作、奋发有为,并可持续发展。通过建立完善的财务核算体系、管理体系、监督考核体系和科学决策体系,使九歌拍卖真正成为规范化的股份制拍卖企业,并在发展中做到守法经营、防范风险、开源节流、提高效益。
二、企业文化
为股东创造财富;为客户创造价值;为员工创造机会;为社会创造效益。
三、宏观发展规划
面对国内外拍卖业日趋激烈的竞争,将立足中国书画、当代艺术、油画、瓷器杂项等艺术品门类的拍卖及其它业态的提升。
九歌拍卖的目标是:资产规模愈20亿元人民币;完成预期任务、风险控制、服务质量、技术指标达到或超过拍卖业的高水准。同时,在全国经济发达的地区和城市增设部分机构。
四、市场拓展与产品开发
1、抓好主业经营及市场优势;
2、实施品牌营销战略;
3、重视企业文化构成;
4、创新市场手段;
5、涉足资产、司法罚没、房地产拍卖等产品开发。
九歌拍卖的市场定位与品牌形象已初步形成。即:稳健经营的行业形象;企业经济运行质量和成长速度等务求前列。
五、人力资源开发
高素质人才成为现代企业发展的关键因素。为适应九歌拍卖国际化的要求,九歌拍卖将把人才储备和培养,即德与才的融合、开拓与务实的评价、学历与能力的关系置于重要的位置。可从以下方面实施人才战略:
1、建立建全人才库存储、选聘功能,为公司发展提供后续支持;
2、以出国培训考察、专家授课、国内研习教育及培训等方式培养高中级管理人员,使员工队伍知识化、专业化,并在内部形成蓬勃向上和竞争有为的企业文化,将九歌拍卖建设成为真正国际化的企业品牌。
六、技术开发与观念创新
在信息化推动企业发展的进程中,九歌拍卖通过网络、多媒体技术进行电子商务活动,以充分依托信息化、自动化技术,推进拍卖产业的科技进步。
Beijing Jiuge International Auction Co., Ltd. is a large-scale specialized auction company with first-class cultural relics auction qualification and online licensed cultural relics auction qualification, engaged in comprehensive cultural relics and works of art auction, and set up a auction evaluation organization composed of appraisal experts. It was approved by the State Administration of cultural relics in October 2004 and registered in Beijing Administration for Industry and commerce with a registered capital of 50 million yuan A large-scale specialized auction company dealing with the auction of cultural relics and works of art has set up a auction evaluation organization composed of appraisal experts. The core management has a profound professional background and rich experience. 1、 The development strategy of Jiuge auction company requires the staff to unite, cooperate, work hard and develop sustainably. Through the establishment of a sound financial accounting system, management system, supervision and assessment system and scientific decision-making system, Jiuge auction will truly become a standardized joint-stock auction enterprise, and in the process of development, Jiuge auction will operate in accordance with the law, prevent risks, open up resources and save money, and improve efficiency. 2、 Corporate culture creates wealth for shareholders, value for customers, opportunities for employees and benefits for society. 3、 In the face of the increasingly fierce competition in domestic and foreign auction and sales, the macro development plan will be based on the auction of art categories such as Chinese painting and calligraphy, contemporary art, oil painting, porcelain and miscellaneous items and the promotion of other formats. The goal of Jiuge auction is: the asset scale is more than 2 billion yuan; the expected tasks, risk control, service quality and technical indicators are completed to reach or exceed the high level of the auction industry. At the same time, some institutions will be set up in economically developed regions and cities throughout the country. 4、 Market expansion and product development: 1. Focus on the main business operation and market advantages; 2. Implement brand marketing strategy; 3. Attach importance to corporate culture; 4. Innovate market means; 5. Involve in product development such as assets, judicial confiscation, real estate auction, etc. The market orientation and brand image of Jiuge auction have been formed. That is: the industry image of stable operation; the quality and growth rate of the enterprise's economic operation are in the forefront. 5、 Human resource development of high-quality talents has become a key factor in the development of modern enterprises. In order to meet the requirements of the internationalization of Jiuge auction, Jiuge auction will put the talent reserve and training, that is, the integration of morality and talent, development and practical evaluation, and the relationship between education and ability in an important position. The talent strategy can be implemented in the following aspects: 1. Establish a complete talent pool storage and recruitment function to provide follow-up support for the company's development; 2. Train senior and middle-level management personnel by means of overseas training and investigation, expert teaching, domestic study and education and training, so as to make the staff team knowledgeable and professional, and form a vigorous and competitive corporate culture internally, and take nine songs as pictures Selling construction becomes a truly international enterprise brand. 6、 Technology development and concept innovation in the process of information-based enterprise development, Jiuge auction carries out e-commerce activities through network and multimedia technology, so as to fully rely on information and automation technology to promote the scientific and technological progress of the auction industry.
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