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深圳市富安娜家居用品股份有限公司成立于1994年，是一家集研发、设计、生产、营销和物流于一体的综合型家居企业。创立 富安娜 、 馨而乐 、 维莎 、 圣之花 、 酷奇智 五大主打品牌,并于2009年12月在深圳股票市场成功上市。富安娜迄今已发展二十年。分别在深圳龙华、江苏常熟、四川南充以及湖北阳新建立四大生产基地。

通过行业内具先见的直营与加盟并行营销体系，已在全国各省市开设近两千家专卖店柜，并且成为全国各大商业系统主力合作品牌。同时自2009年开始启动电商渠道发展战略，通过优质的商品与适中的价格以及品牌良好的吸引力，目前已成为电商平台主力推广品牌。公司一直保持持续稳健的增长。

富安娜以设计赋予灵魂，以艺术铸就经典。用具艺术气质设计的家居商品为中国成千上万家庭提供艺术家居生活方式。凭借产品独具一格的设计风格和高规格的品质管理，富安娜已经成为国内家纺行业中深受消费者喜爱的品牌。

2015年，富安娜公司提出了下一个黄金十年的“二次创业”规划和发展战略，未来目标将要跨越一百亿。为此，富安娜公司依托20多年沉淀下来的人才优势，渠道网络优势、品牌优势、资金优势，紧紧抓住“C2B模式定制家具”集成智慧大家居等新的商业机会，启动了整体家居战略。为此，富安娜引进了目前全球精良的德国豪迈全自动化家具生产系统，启动智能生产线，计划在全国布局三个近千亩的“集成智慧大家居”产业园区。从单一的床上用品到大家居生活方式再到整体定制家居解决方案的转型，是富安娜在未来发展版图上的规划。

未来的富安娜将不再仅仅是单一产品的提供者，而会成为广大消费者家居装饰生活中一个全套方案的解决者。二十年品牌的发展和积淀，国内市场的深度耕耘以及超前于行业竞争者的战略布局，尤其是在品牌原创设计上的优势，使富安娜这份宏伟蓝图有了实现的足够信心。

Shenzhen fuanna household products Co., Ltd. was founded in 1994. It is a comprehensive household enterprise integrating R & D, design, production, marketing and logistics. Founded five major brands, namely fuanna, xinerle, visa, shengzhihua and kuqizhi, and successfully listed in Shenzhen stock market in December 2009. Fuanna has been developing for 20 years. Four production bases were established respectively in Longhua, Shenzhen, Changshu, Sichuan Nanchong and Yangxin, Hubei. Through the industry's forward-looking parallel marketing system of direct marketing and franchising, nearly 2000 stores and cabinets have been opened in various provinces and cities across the country, and become the main cooperative brand of major business systems in the country. At the same time, starting from 2009, e-commerce channel development strategy has become the main promotion brand of e-commerce platform through high-quality goods, moderate price and good brand attraction. The company has maintained steady growth. Fuanna endows soul with design, and casts classic with art. The home products designed with artistic temperament provide thousands of families with artistic home life style in China. With unique design style and high standard quality management, fuanna has become a popular brand in domestic home textile industry. In 2015, fuanna company put forward the "Second Entrepreneurship" plan and development strategy for the next golden decade, with a future goal of more than 10 billion yuan. For this reason, relying on the talent advantage, channel network advantage, brand advantage and capital advantage accumulated over 20 years, fuanna company firmly seized new business opportunities such as "C2B mode customized furniture" integrated smart home and launched the overall home furnishing strategy. To this end, fuanna has introduced the world's excellent German Haomai fully automated furniture production system, started the intelligent production line, and plans to layout three nearly 1000 mu "integrated smart home" industrial parks in the country. The transformation from a single bedding to a large household lifestyle to an overall customized household solution is fuanna's plan for future development. In the future, fuanna will not only be a single product provider, but also become a complete solution for consumers in their home decoration life. The development and accumulation of the brand in the past 20 years, the deep cultivation of the domestic market and the strategic layout ahead of the competitors in the industry, especially the advantages in the original design of the brand, have given fuanna enough confidence in the realization of this grand blueprint.

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