苗岭人家品牌怎么样申请店铺

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苗岭人家在饼干行业中的票数：368 更新时间：2025-08-29

苗岭人家是哪个国家的品牌？「苗岭人家」是贵州华丰薏仁有限公司旗下著名品牌。该品牌发源于贵州省黔西南布依族苗族自治州，由创始人杨正志在2006-12-19期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

外推网助力苗岭人家品牌出海！将品牌入驻外推网，定制苗岭人家品牌推广信息，可以显著提高苗岭人家产品曝光，简直是跨境电商爆单神器！目前仅需1000元/年哦~

贵州华丰薏仁有限公司于2006年12月经兴仁县工商行政管理局注册登记成立，注册资金5000万元，是贵州境内较早从事薏仁米加工、销售的企业之一，年平均销售薏仁米1万余吨。年平均产值1.5亿元。

——基地建设。采取“公司+农民专业合作社+基地+农户”的管理模式，公司下属的三个合作社（兴仁县高原薏仁米农民专业合作社、秋实合作社、高德合作社）在下山、回龙、屯脚建有专门种植基地3万多亩，加工户286家，核心种植户800多家。与农户签订种植收购协议，为种植农户免费提供产前、产中、产后一条龙服务。同时，依托基地建设，按照“高产、绿色、有机”的要求，以核心示范区基地建设示范带动全县及周边地区的薏仁米种植，实现农民增收、企业增效的双赢格局。

——产品研发。公司与贵州大学生命科学院、贵州省薏苡工程研究中心、贵州省农科院黔西南州农科所、贵州大学生物与制药实验室建立合作关系，公司与上海烘焙研究学院共同研发“苗岭人家”牌薏仁饼干、薏仁红豆饼、薏仁沙琪玛等薏仁米系列产品。

——市场营销。公司在贵阳、上海等地设立销售部。——发展规划。在省、州、县各级党委、政府的重视和支持下，未来几年力争实现四大目标：1、利用上海越哲食品有限公司现有成熟的生产工艺技术对薏仁米精深加工，提高产品附加值。2、公司在2014年新建一条全自动化薏仁米饼干生产线、一条全自动化薏仁米蛋糕生产线、一条全自动化薏仁米沙琪玛生产线，一条全自动化包装箱生产线。力争薏仁米精深加工产品年产量达8000吨。薏仁米精深加工产品通过上海越哲食品有限公司现有销售渠道及电子商务平台投放到市场实现总产值达1.5亿元以上。3、引进上海越哲食品有限公司管理理念提高管理水平，同时加强公司团队建设增强公司整体竞争力。在5年内实现公司整体上市目标。4、扩大市场占有率，做到真正市场细分化，整合产品的优势和资源做营销，在产品的开发上做到针对性，公司与贵州圣都药业有限公司通过合作开发一款“薏苡酱酒”，此次开发的薏苡酱酒从包装、成份、营销理念上都是一个创新，双方整合先从地方推广的方案，再加上合适的价格体系，风险性小，可以真正使经销商既满意又赚钱，让“薏苡酱酒”的酱香更灿烂。薏仁米深加工规模化。

公司与兴仁县十多家薏仁米加工小微企业联盟实现公司原料有稳定的供应渠道，争取行业市场定价权。以贵州华丰薏仁有限公司为主导，做强做大薏仁米产业，打响兴仁薏仁米品牌，打造薏仁米金字品牌。

Guizhou Huafeng job's tears Co., Ltd. was registered and established in Xingren County Administration for Industry and Commerce in December 2006, with a registered capital of 50 million yuan. It is one of the earliest enterprises engaged in job's tears processing and sales in Guizhou, with an average annual sales of more than 10000 tons of job's tears. The annual average output value is 150 million yuan. ——Base construction. Adopting the management mode of "company + farmer professional cooperative + base + farmer", the three cooperatives under the company (Xingren County highland job's tears farmer professional cooperative, Qiushi cooperative and Gaode cooperative) have established more than 30000 Mu special planting bases, 286 processing households and more than 800 core planting households in Xiashan, Huilong and tunjiao. Sign a planting purchase agreement with farmers, and provide them with one-stop services before, during and after production free of charge. At the same time, relying on the base construction and in accordance with the requirements of "high yield, green and organic", the core demonstration area base construction demonstration will drive the barley planting in the county and surrounding areas, so as to realize the win-win pattern of increasing farmers' income and increasing enterprise efficiency. ——Product development. The company has established cooperative relations with the Institute of life sciences of Guizhou University, Guizhou Coix Engineering Research Center, Qianxinan Agricultural Science Institute of Guizhou Academy of Agricultural Sciences, and biology and pharmaceutical laboratory of Guizhou University. The company and Shanghai baking Research Institute jointly develop Coix series products such as "Miao Ling family" brand Coix biscuit, Coix red bean cake, coix ShaQima, etc. ——Marketing. The company has set up sales departments in Guiyang, Shanghai and other places. ——Development planning. With the attention and support of the party committees and governments at the provincial, prefecture and county levels, we will strive to achieve the following four goals in the next few years: 1. Using the existing mature production technology of Shanghai yuezhe Food Co., Ltd. to further process job's tears and improve the added value of the products. 2. In 2014, the company built a fully automated production line of Coix biscuit, a fully automated production line of Coix cake, a fully automated production line of Coix mishakima, and a fully automated production line of packaging boxes. We will strive to achieve an annual output of 8000 tons of deep-processing products of job's tears. Through the existing sales channels and e-commerce platform of Shanghai yuezhe Food Co., Ltd., the deep processed products of job's tears have been put on the market, achieving a total output value of more than 150 million yuan. 3. Introduce the management concept of Shanghai yuezhe Food Co., Ltd. to improve the management level, and strengthen the company's team building to enhance the company's overall competitiveness. Achieve the company's overall listing goal within 5 years. 4. Expand market share, achieve real market segmentation, integrate product advantages and resources for marketing, and achieve targeted product development. The company and Guizhou ShengDu Pharmaceutical Co., Ltd. jointly develop a "Coix sauce wine". The Coix sauce wine developed this time is an innovation in packaging, ingredients, and marketing concept, and both parties integrate the scheme of local promotion first, Coupled with the appropriate price system, the risk is small, which can really make dealers satisfied and make money, and make the sauce flavor of Coix sauce wine more brilliant. Large scale processing of job's tears. The company and more than ten Adlay processing small and micro enterprises alliance in Xingren county to achieve a stable supply channel of raw materials and strive for the pricing power of the industry market. With Guizhou Huafeng job's tears Co., Ltd. as the leading company, we will strengthen and expand the job's tears industry, launch the brand of Xingren job's tears, and create the golden word brand of job's tears.

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