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Guizhou Huafeng job's tears Co., Ltd. was registered and established in Xingren County Administration for Industry and Commerce in December 2006, with a registered capital of 50 million yuan. It is one of the earliest enterprises engaged in job's tears processing and sales in Guizhou, with an average annual sales of more than 10000 tons of job's tears. The annual average output value is 150 million yuan. ——Base construction. Adopting the management mode of "company + farmer professional cooperative + base + farmer", the three cooperatives under the company (Xingren County highland job's tears farmer professional cooperative, Qiushi cooperative and Gaode cooperative) have established more than 30000 Mu special planting bases, 286 processing households and more than 800 core planting households in Xiashan, Huilong and tunjiao. Sign a planting purchase agreement with farmers, and provide them with one-stop services before, during and after production free of charge. At the same time, relying on the base construction and in accordance with the requirements of "high yield, green and organic", the core demonstration area base construction demonstration will drive the barley planting in the county and surrounding areas, so as to realize the win-win pattern of increasing farmers' income and increasing enterprise efficiency. ——Product development. The company has established cooperative relations with the Institute of life sciences of Guizhou University, Guizhou Coix Engineering Research Center, Qianxinan Agricultural Science Institute of Guizhou Academy of Agricultural Sciences, and biology and pharmaceutical laboratory of Guizhou University. The company and Shanghai baking Research Institute jointly develop Coix series products such as "Miao Ling family" brand Coix biscuit, Coix red bean cake, coix ShaQima, etc. ——Marketing. The company has set up sales departments in Guiyang, Shanghai and other places. ——Development planning. With the attention and support of the party committees and governments at the provincial, prefecture and county levels, we will strive to achieve the following four goals in the next few years: 1. Using the existing mature production technology of Shanghai yuezhe Food Co., Ltd. to further process job's tears and improve the added value of the products. 2. In 2014, the company built a fully automated production line of Coix biscuit, a fully automated production line of Coix cake, a fully automated production line of Coix mishakima, and a fully automated production line of packaging boxes. We will strive to achieve an annual output of 8000 tons of deep-processing products of job's tears. Through the existing sales channels and e-commerce platform of Shanghai yuezhe Food Co., Ltd., the deep processed products of job's tears have been put on the market, achieving a total output value of more than 150 million yuan. 3. Introduce the management concept of Shanghai yuezhe Food Co., Ltd. to improve the management level, and strengthen the company's team building to enhance the company's overall competitiveness. Achieve the company's overall listing goal within 5 years. 4. Expand market share, achieve real market segmentation, integrate product advantages and resources for marketing, and achieve targeted product development. The company and Guizhou ShengDu Pharmaceutical Co., Ltd. jointly develop a "Coix sauce wine". The Coix sauce wine developed this time is an innovation in packaging, ingredients, and marketing concept, and both parties integrate the scheme of local promotion first, Coupled with the appropriate price system, the risk is small, which can really make dealers satisfied and make money, and make the sauce flavor of Coix sauce wine more brilliant. Large scale processing of job's tears. The company and more than ten Adlay processing small and micro enterprises alliance in Xingren county to achieve a stable supply channel of raw materials and strive for the pricing power of the industry market. With Guizhou Huafeng job's tears Co., Ltd. as the leading company, we will strengthen and expand the job's tears industry, launch the brand of Xingren job's tears, and create the golden word brand of job's tears.

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