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阿里妈妈（Alimama）隶属阿里巴巴集团，是国内领先的大数据营销平台，拥有阿里巴巴集团的核心商业数据。每天有超过50亿推广流量完成超过3亿件商品推广展现，覆盖高达98%的网民，实现数字媒体（PC端+无线端+互联网电视端）。

目前，阿里妈妈整体客户数突破100万；合作媒体超4000家，与10万家APP达成合作，媒体矩阵日均PV200亿，覆盖中国98%人群；帮助品牌客户斩获国内外各大营销大奖78个，客户满意度连续3年超过92%。已经从单一的淘内电商营销平台全面升级成以阿里大数据为核心，覆盖未来营销核心媒体矩阵，实现“品—传—销”全链路营销诉求的DT时代营销平台。

从卖家在淘宝和天猫的营销端开始,阿里妈妈就一直在努力建立以数据为驱动的全网营销解决方案。旗下电商营销产品平台包括有搜索营销(淘宝/天猫直通车),精准定向营销(定向及钻石展位), 内容营销(淘宝客),激励营销(麻吉宝),全民互动分享,无线营销以及商机勘察等。

2016年，阿里妈妈为商家打造基于“品”、“传”、“销”一体的全链路营销解决方案，包括国内首个智能营销展示平台“智钻”；集合品牌专区+一夜霸屏+人群、专门为品牌客户量身定制的“品销宝”；数据化媒体商业流量管理平台AFP以及全民互动分享的营销产品“分享赚”。

Alimama, a member of Alibaba group, is a leading big data marketing platform in China, with core business data of Alibaba group. Every day, more than 5 billion promotion traffic has completed more than 300 million product promotion displays, covering up to 98% of Internet users, and realizing digital media (PC + wireless + Internet TV). At present, the total number of Ali mom's customers has exceeded 1 million; more than 4000 cooperative media have reached cooperation with 100000 apps, and the media matrix has a daily average of pv20 billion, covering 98% of the Chinese population; it has helped brand customers win 78 marketing awards at home and abroad, and customer satisfaction has exceeded 92% for three consecutive years. It has been upgraded from a single taonei e-commerce marketing platform to a DT era marketing platform with Alibaba big data as the core, covering the future marketing core media matrix, and realizing the "product transfer sales" full link marketing demands. Since the seller is in the marketing side of Taobao and tmall, Ali mom has been trying to build a data-driven whole network marketing solution. Its e-commerce marketing product platforms include search marketing (Taobao / tmall express), precision oriented marketing (directional and diamond booth), content marketing (Taobao customer), incentive marketing (majibao), national interactive sharing, wireless marketing and business opportunity exploration. In 2016, Ali mom built a full link marketing solution based on the integration of "product", "transmission" and "marketing", including the first domestic intelligent marketing display platform "smart diamond"; a "product marketing treasure" that integrates the brand area + one night screen + crowd, and is specially customized for brand customers; a data media business flow management platform AFP and the marketing products shared by the whole people "Share and earn".

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