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始于1971年，以“廉价航空公司”而闻名，民航业“廉价航空公司”经营模式的鼻祖，以美国国内城际间航线为主的航空公司

西南航空(Southwest Airlines)是美国一家总部设在得克萨斯州达拉斯的航空公司。一般称为美国西南航空公司，避免混淆，例如日本的南西航空公司（现称为日本越洋航空公司）；英国的Air Southwest；还有原中国西南航空公司。美国西南航空是以“廉价航空公司”而闻名。是民航业“廉价航空公司”经营模式的鼻祖。

美国西南航空公司是在1971年6月18日，由罗林·金与赫伯·凯莱赫创建。首航从达拉斯到休斯顿和圣安东尼奥，是一个简单配餐而且没有额外服务的短程航线。西南航空公司的不少做法以前曾被很多航空公司视为“不正规”，在相当长一段时间里曾经被其他航空公司所不屑。

美国西南航空几年内迅速扩张和发展，成为以美国国内城际间航线为主的航空公司，创造了多项美国民航业纪录。2001年9.11事件后，几乎所有的美国航空公司陷入了困境，而美西南航则例外。2005年运力过剩和燃油价格让美国整个航空公司行业共亏损100亿美元，达美航空和美国西北航空都是同年申请破产法保护，相比之下，美国西南航空公司则连续第33年保持赢利。

西南航空公司是以低成本战略赢得了在美国航空业日渐衰退的大环境下的大胜利。可以说，西南航空公司为自己锁定的战略明智地躲避了与美国各大航空公司的正面交锋，而另辟蹊径去占领别人不屑去争取但是却是潜力巨大的低价市场。西南航空采用明确的市场定位，即公司只开设短途的点对点的航线。时间短，班次密集。一般情况下，如果你错过了西南航空的某一趟班机，你可以在一个小时后乘坐西南航空的下一趟班机。这样高频率的飞行班次不仅方便了那些每天都要穿行与美国各大城市的上班族，更重要的是，在此基础上的单位成本的降低才是西南航空所要追求的。同样为了节约时间，西南航空的机票不用对号入座，乘客们像在公共汽车上那样就近坐下。

美国西南航空机队的平均机龄大约为9年，平均每天执行大约7个航班。有人说美国西南航空的“劣势”在于它737机队座位的扩充。“超重”旅客乘机时必须多购买一个座位，这与西南航空竞争者的做法不同。西南航空的座位并不会比美国其他737飞机的座位小。捷蓝航空、美国联合航空和其他的一些竞争者使用的是空客A320系列的飞机，这种飞机有比较宽敞的座位。不过，西南航空座位的整体舒适度取决于旅客的感觉。由于西南航空的座位倾斜度小、皮椅少，许多乘客发现它的座位比美国其他国内航空公司的座位高。目前，美国西南航空只购买波音737-700型飞机。

Started in 1971, it is known as the "cheap airlines" and the originator of the "cheap airlines" business model in the civil aviation industry. Southwest Airlines, a domestic inter city airline, is an American airline headquartered in Dallas, Texas. Generally known as Southwest Airlines of the United States, to avoid confusion, such as Japan's Southwest Airlines (now known as Japan's transoceanic Airlines); Britain's airsouthwest; and the former Southwest Airlines of China. Southwest Airlines is famous for its "budget airlines". It is the originator of the business model of "cheap airlines" in the civil aviation industry. Southwest Airlines was founded on June 18, 1971 by Rowling king and herb Kelleher. The first flight from Dallas to Houston and San Antonio is a short-distance route with simple catering and no extra service. Many practices of Southwest Airlines have been regarded as "irregular" by many airlines before, and have been despised by other airlines for quite a long time. In recent years, Southwest Airlines has expanded and developed rapidly, becoming a domestic inter city airline, and has set many records in the civil aviation industry. After September 11, 2001, almost all American airlines were in trouble, with the exception of Southwest Airlines. In 2005, excess capacity and fuel price made the whole American airline industry lose 10 billion US dollars. Both delta and Northwest Airlines filed for bankruptcy law protection in the same year. In contrast, Southwest Airlines kept profits for the 33rd consecutive year. Southwest Airlines has won a big victory in the declining environment of American aviation industry with a low-cost strategy. It can be said that Southwest Airlines has wisely evaded the confrontation with major American Airlines for its own locked strategy, and has found another way to occupy the low-cost market that others despise to fight for but has huge potential. Southwest Airlines adopts a clear market positioning, that is, the company only opens short-distance point-to-point routes. Short time and intensive shifts. Generally, if you miss a Southwest flight, you can take the next Southwest flight in an hour. Such a high frequency flight not only facilitates the commuters who have to travel with major cities in the United States every day, but more importantly, the reduction of unit cost on this basis is what Southwest Airlines is pursuing. Likewise, in order to save time, Southwest Airlines does not need to take seats according to the right number. Passengers sit as close as they do on the bus. The average age of the southwest fleet is about 9 years, with an average of about 7 flights per day. Some say Southwest's "disadvantage" lies in the expansion of its 737 fleet. "Overweight" passengers must buy one more seat when boarding, which is different from Southwest Airlines competitors. Southwest's seats are not smaller than those of the other 737 aircraft in the United States. JetBlue, United Airlines and other competitors use the Airbus A320 series, which has more spacious seats. However, the overall comfort of Southwest seats depends on how passengers feel. Due to its low seat inclination and leather seats, many passengers find its seats higher than those of other domestic airlines in the United States. At present, Southwest Airlines only purchases Boeing 737-700 aircraft.

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