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始创于1932年美国，较大的可再加油使用的打火机的生产商，主要产品有打火机/暖手炉品牌

Zippo（之宝）公司的故事就是与其相关人的故事，从Zippo（之宝）公司创始人乔治•布雷斯代到公司的众多员工、顾客和收藏者们，在公司80年的发展历史中，他们都扮演了各自的角色。他们对Zippo（之宝）的忠诚使其成为美国伟大的公司。

21世纪

Zippo公司推出了新的主打产品系列，例如ZippoMPL®、多用途打火机、再装式丁烷实用型打火机等。从那时起，多用途打火机生产线上就增添了几款新产品。2002年秋，Zippo公司获得了Zippo打火机形状的商标注册权。这是Zippo公司在保护品牌免遭假冒伪劣过程中的一个重大里程碑。

2006年，从1933年布雷斯代先生手工制作出打火机开始算起，Zippo打火机产量已突破4.25亿大关。Zippo打火机深深扎根于美国和世界文化当中。从营销学上来讲，Zippo品牌单靠自身力量，知晓率就高达98%以上。这就意味着，每100位受访人员当中就有98个人不用任何提醒就能知道Zippo品牌和Zippo打火机——如此高的知晓率确实令人震惊。

如今，尽管绝大部分产品是一次性产品或者仅提供有限的保修期，但Zippo打火机始终依靠于公司保修政策。在Zippo打火机诞生的近80年里，不管打火机用了多久或者使用情况如何，没有人为修理Zippo打火机的机械部件花过一分钱。

Founded in 1932 in the United States, a large manufacturer of Refillable Lighters, whose main products are the story of Zippo (treasure) company, a lighter / heater brand, is the story of its related people. From George bresday, the founder of Zippo (treasure) company, to many employees, customers and collectors of the company, they have played different roles in the company's 80 year development history The role of self. Their loyalty to Zippo makes it a great company in the United States. In the 21st century, ZIPPO company has launched a new series of main products, such as zippompl ®, multi-purpose lighter, re installed butane practical lighter, etc. Since then, several new products have been added to the multi-purpose lighter production line. In the autumn of 2002, ZIPPO company obtained the trademark registration right of Zippo Lighter shape. This is a major milestone in Zippo's efforts to protect its brand from counterfeiting. In 2006, starting from 1933, when Mr. bresday made the lighter by hand, Zippo Lighter production has exceeded the 425 million mark. Zippo Lighters are deeply rooted in American and world cultures. In terms of marketing, ZIPPO's awareness rate is up to 98% only by its own strength. This means that 98 out of every 100 respondents can know the Zippo brand and Zippo Lighter without any reminder - such a high awareness rate is really shocking. Today, although the vast majority of products are disposable or only provide limited warranty period, Zippo Lighter always relies on the company's warranty policy. In the nearly 80 years since the birth of Zippo lighter, no matter how long the lighter is used or how it is used, no one has spent a penny to repair the mechanical parts of Zippo lighter.

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