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Shanghai Canxing culture media Co., Ltd. (hereinafter referred to as "Canxing culture" and "the company") is a well-known domestic TV and Internet program producer and operator, which integrates the business processes of R & D, selection, landing and promotion of cultural variety programs. The company is registered in Changning District, Shanghai, with a registered capital of 360 million yuan. The company has formed an industrialized and integrated production and operation system in the field of cultural variety programs, and has established a complete business process from program R & D, selection, program content production and implementation, to program promotion and marketing and subsequent derivative development and operation, which has achieved good social repercussions as well as high ratings. The company has produced more than 20 cultural variety programs, covering music, dance, comprehensive talent, interview and other types. There are many programs with certain social influence, such as "China's good voice", "China's new song", "brilliant Chinese", "China's good song", "great challenge", "masked singing will guess". After years of intensive work, the company has been unanimously recognized by the audience and industry insiders, and has established an influential entertainment resource integration platform in the industry, becoming a reliable entertainment brand for partners and audience. In terms of business model innovation, the new business model of "joint production, joint operation" of the company and TV station has a profound impact on the long-term and healthy development of the industry. In terms of program content, Canxing culture adheres to the original spirit, actively responds to the call of the Party Central Committee, takes investment, creation and dissemination of main melody works as the guiding ideology, serves the public with products, and prospers China's cultural undertakings and industries with products as its own duty. The program takes the promotion of the theme as the core content, and the quality is recognized by the audience. In addition to good ratings, it has also played a positive social impact. In terms of communication, Canxing culture takes the mission of "going out" of Chinese culture, and has great ideals and aspirations to make Chinese culture more effective in the international communication. The CO produced "China's good songs" has a good reputation in the industry and has achieved overseas copyright sales. In the future, Canxing culture will continue to create programs of different themes with strong creativity and execution, participate in the competition in the international cultural market more deeply, and contribute all the strength to the "going out" of Chinese culture. Canxing culture will continue to adhere to the production of high-quality content, produce a batch of innovative programs with Chinese culture gene, Chinese characteristics, Chinese style and Chinese style, lay a solid foundation for the company to build a "cultural ecological platform" business strategy, strive to become a cultural media enterprise belonging to China, take the responsibility of spreading the excellent culture of the Chinese nation to the world, and radiate the core value of China Ren, let the world know about China and let China go to the world.

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