SnowWolf雪狼品牌怎么样 申请店铺

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上世纪九十年代初，工作的烦闷和生活的平淡，Chely决定走出家门，挑战自我。于他，Tibet是个充满神秘气息的地方，喜马拉雅山脉是女神聚居的处所。几个月后，在Tibet做短暂停留后，Chely听从了女神的旨意和内心的召唤，向喜马拉雅山脉进发。

湛蓝的天，洁白的雪，苍茫的雪域高原上，置身其中，Chely的内心受到强烈的冲击。大自然神奇的力量，让他坚定对追求美好未来的信念。限于当时科技的发展，装备的简陋，没能给予Chely足够的防护。在其忍受寒风侵扰时，一只雪狼忽然出现在远处。十几分锺的时间，Chely就这样和雪狼相视而望。一个大胆的想法在Chely的心中生发。

回来后Chely开始创办SnowWolf品牌，其立志爲户外爱好者提供最精良最专业的户外防护。而雪狼刚毅而智慧，团结与希望的个性，逐渐融入其骨髓和公司，成爲公司文化的一部分。

“雪狼”立意源于雪域高原动物——雪狼。

其近乎完美的生理特征，象征户外运动趋近自然，与自然相互依存，融爲一体，更体现“雪狼”的专业质量。突出专业户外真实野性的生存环境，户外人刚毅而智慧，机警与强悍，团结和希望，是户外文化的直观体现。

标志由雪狼英文“雪”(snow)和“狼”(wolf)组成。单词首字母“s”和“w”大写。单词中的两个字母“o”用雪狼爪子形象表示，象征科技与质量，极限及防护；融入的户外元素，充满张力，寓意不断向外拓展、延伸和挑战，体现“雪狼”在专业户外这条路上一步一个脚印向前迈进。整个标识造型清新简洁，印象突出。

In the early 1990s, because of the boring work and the dull life, Chely decided to go out and challenge herself. For him, Tibet is a place full of mystery. The Himalayas are the place where the goddesses live. A few months later, after a brief stop in Tibet, Chely obeyed the goddess's will and inner call to march to the Himalayas. In the blue sky, white snow and vast snow plateau, Chely's heart is strongly impacted. The magic power of nature makes him firmly believe in the pursuit of a better future. Due to the development of science and technology and the rudimentary equipment, Chely was not adequately protected. When he suffered from the cold wind, a snow wolf suddenly appeared in the distance. In ten minutes, Chely looked at snow wolf like this. A bold idea is in Chely's heart. Chely started snowwolf brand after coming back, aiming to provide the best and most professional outdoor protection for outdoor fans. And snow wolf's resolute and intelligent personality of unity and hope gradually integrates into its marrow and company, becoming a part of the company's culture. The idea of "Snow Wolf" comes from snow wolf, an animal on the plateau. Its nearly perfect physiological characteristics symbolize that outdoor sports are close to nature, interdependent with nature and integrated into one, and also reflect the professional quality of "Snow Wolf". Highlighting the professional outdoor real wild living environment, outdoor people are resolute and intelligent, alert and tough, unity and hope, which is the intuitive embodiment of outdoor culture. The logo consists of snow and wolf. The initials "s" and "W" are capitalized. The two letters "O" in the word are represented by the image of snow wolf claw, symbolizing technology and quality, limit and protection; the outdoor elements integrated are full of tension, implying continuous outward expansion, extension and challenge, reflecting that "Snow Wolf" is marching forward step by step on the road of professional outdoor. The whole logo is fresh and concise with outstanding impression.

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