丰谷品牌怎么样 申请店铺

东汉富乐坊今日丰谷酒

凡有酒店处，必有川酒售。这句话不仅道出了川酒在量上的甚极，也暗示出川酒在质上的出众。而在四川“U”型名酒带上，有这样一家酿酒企业，1800年来以其世袭秘技酿时代琼浆，1800年来以富乐烧坊、天佑烧坊的老窖泥赋予其玉液天香。近来，又以推动行业，“饮”领中国白酒消费潮流，填补中国高档白酒品评标准——“低醉酒度”科研项目，以低醉酒度产品生产、质量控制、饮后身体感受三大标准风靡酒界。他就是源于东汉，兴于唐宋，精于大清，尊于当今的丰谷酒。

历史溯源

起源：富乐烧坊

中国白酒，历来要求历史深远，文化厚重，口感自然。溯源丰谷酒的前身，有史记载，有物为证的历史可追溯到公元212年的富乐烧坊。据《三国志》和《方舆胜览》记载：东汉建安十六年（公元212年），刘备入蜀，益州牧刘璋迎至绵州，二人煮酒百日论天下。刘备畅饮富乐烧坊美酒后称赞“富哉，今日之乐乎！”常饮北方烈酒的刘备，入川偶饮味醇香、清冽、回甘的烧坊酒，如获至宝，固常以此酒嘉奖获胜将士。将士因此斗志昂扬，战无不胜，很快攻下成都，建立蜀国。无战时，有将士因好此酒，而偷购偷饮过量，刘备曾军令禁酒。但在蜀王筵宴群臣时，总也少不了富乐烧坊美酒，因备甚爱此酒，将士亦酷爱，少之胜似不尽意。而在随后的千多年中，富乐烧坊美酒因蜀王至爱，而在唐宋元明时期得以兴盛，酿酒秘技得以传承。

延续：传世秘籍

在丰谷酒史馆中，一件经过还原的竹简酿酒秘籍详细记载了富乐烧坊酿酒的秘技。“主料：南麦、小麦、大麦、稻谷、玉米、高梁”。过程：“窖藏发酵，择时精酿，瓮盛应市，以质论价”。据东汉富乐坊王氏世谱记载。从东汉富乐烧坊到天佑烧坊，直至今天的丰谷酒业。在绵延千年的历史演变中，丰谷人一直严格遵循着“古法酿造，始终如一”的古训，延用老窖泥接种繁衍，老窖发酵，陶瓮储藏的方法，专注于生态白酒的销售酿造。2010年4月26日，丰谷酒业对外宣言，历时3年科研探索，经低醉酒度动物评价模型“DNA”检测，在丰谷优质浓香型白酒上千种微量元素中，找到延续1800年的健康低醉因子，发现丰谷白酒上千年来一直保持“醉得舒适，醒得快”的基因密码。

兴盛：天佑烧坊

康熙十七年（公元1678年），深得杜绍康酿酒之秘的王秉政，耳顺之年移置绵州铜牟镇兴隆沟（今绵阳丰谷镇），在传承千年的“富乐烧坊”酿酒秘籍的基础上，结合所携“汾、凤”二酒秘技，潜心数年，遂创建了“天佑烧坊”。并将掘窖之技，制曲之术，酿酒之法，配料之方，品调之艺，逐一传授其子王法天，并扶杖亲临现场指导，出酒后又亲口品尝，评定优劣。训之：“酒之优劣，入口可判，经营者应严把品评优劣之关，优者价优，劣者价廉，不可混同。此为立信之本，亦为经营者成败之基，应常铭记”。这一“以质论价，诚信酿酒”的世训，使得天佑烧坊美酒的声誉不胫而走。康熙年间，曾以李白的“花间一壶酒”诗意画为商标，用陶瓮盛装应市，在绵州乃至整个川西北地区确立了一席之位。据考，由南麦、小麦、大麦、稻谷、高梁经窖藏发酵，精工酿成的天佑烧坊美酒，味醇香、清冽、回甘。应市之后，顿为饮者所嗜，除绵州各地均争相定购外，潼川府（今四川三台县）所属各县亦先后竞购，一时间难以满足抢购者之需。1701年（康熙四十年），王秉政病逝。王法天恪遵父训，对天祐烧房的配料、制曲、酿制、出酒、品味、定级等，都躬身自任，从严把关，使得天佑烧坊美酒继续在整个川西北地区保持着良好的声誉。王法天还经常告诫其子女“读书乃成才之本，力农乃养家之本，诚信乃处世之本，谦和乃致福之本，汝等不可舍本逐末而趋慕时尚。吾家酿酒始于东汉，其技藏蜀、汾、凤之秘技，要始以质优价廉为取信之基，异存戒心取巧，汝等当自勉之”。民国期间，天佑烧坊人兴财旺，产品更是畅销巴蜀之外的不少地方，遂与邻舍作坊“变陆丰”烧坊、“源鑫”烧坊合并，扩大自身产能，逐渐以瓶装酒热销全国。

天赐：丰谷井

绵阳丰谷镇，古称丰谷井。据《绵阳县志》记载，丰谷井开凿于隋朝（公元581年）。“州东南四十里罗汉寺山麓，古井也……。”《元和志》记载：“丰谷井在州东南四十里罗汉山麓，古井也。口宽七、八尺，下石棱凹凸，深四五丈。井临涪江，有莲花石、天然层瓣若镂成，今存”。丰谷井最早由丰谷富乐烧坊传承人挖掘。掘井取水，井水润粮，井水酿酒，故使丰谷美酒历来深受消费者喜爱。隋朝时涪江水运发达，借助这一便利交通优势，通过水上通道将丰谷美酒运送至长江中下游地区。水是酒之灵魂，酒的品质当然也要取决于水的品格。丰谷井的水源自长江源头雪宝顶，与九寨沟之水同源，是川西高原闻名遐迩的“名酒U型地带”第一道水源，可谓得四川名酒带上风上水，其富含各种微量元素，硬度低，酸度适中，属甜水，是酿酒的绝佳用水。

今日丰谷

鼎盛：金花绽放

“天佑烧坊”解放后更名为国营绵阳市酒厂，以专供酒应市著称，盛行不同经济时期。1979年10月，以发源地丰谷镇为名注册为“丰谷牌”商标，产品以人们青睐的丰谷特曲等高端产品著称。2001年改制更名为四川省绵阳市丰谷酒业有限责任公司。而今的丰谷酒业是一家集科研、生产、销售于一体的原生态白酒企业，其主要产品丰谷壹号、丰谷酒王、丰谷典藏、丰谷特曲、年份系列、清朝系列、老窖系列、星级系列、纯酿系列等十多个系列，百余种产品，以“窖香幽雅，醇厚绵甜，尾味爽净”的独特风格，深受消费者青睐，畅销全国各地及安哥拉、韩国等地区。目前，丰谷酒业除拥有各类专业技术人才1000余人，国家级白酒评委6名，省级白酒评委12名，拥有年产生态优质浓香型白酒逾10万吨的生产能力，是四川省规模最大的综合性酿酒企业之一。公司还先后通过了ISO9001:2000质量管理体系认证、ISO22000:2005食品安全管理体系认证和ISO14001：2004环境管理体系认证。并荣获“中国驰名商标”、“全国模范劳动关系和谐企业”、“中华老字号”、“中国白酒工业百强企业”、“全国酒类产品质量安全诚信推荐品牌”、“全国食品工业优秀龙头食品企业”、“中国白酒典型风格金杯奖”、“四川省科技进步二等奖”、“川酒新金花”、“四川工业企业最佳效益50强”、“四川饮料制造工业企业最大规模10强”、“中国食品工业质量效益奖”，连续三年蝉联“四川名牌产品”称号。

创新：低醉酒度

绿色白酒，健康生活。2010年4月，在传统工艺与现代科研的完美结合下，丰谷酒业创造性的研发出中国高档白酒品评标准——“低醉酒度”，该科研成果通过省级权威机构认证，荣获“四川省科技进步二等奖”，并列入2010年中国白酒年度大事记。

从关注酒上升到关注人的低醉酒度，以“三个首创”创新白酒行业低醉酒度产品生产、质量控制、饮后身体感受三大标准，并经过两年时间在丰谷产品生产上的全面推广应用，正成为填补中国白酒生产、品评、体验的最新标准。以品质、品格、品味著称的丰谷产品，完美体现出“醉得舒适，醒得快，感觉清新自然”的低醉酒度特性。一直致力于人类饮酒健康研究的丰谷，在第二阶段科研中，目标直达人类长期饮酒健康探索研究，不久人们将以饮用丰谷低醉酒度酒倍感健康愉悦。

未来：卓越企业

随着百亿产值能力的奠定，丰谷正在以“一个主题”打造百年丰谷，重塑中国白酒行业卓越企业；以生产系统、渠道系统、文化品牌传播系统“三驾马车”达成2012年30亿、2014年50亿、2016年100亿的战略发展目标，着力打造丰谷文化品牌，建立科学、严谨的食品安全生产管理体系，准确、高效的市场反映机制，使之成为具有行业竞争力、可持续发展、社会责任感，受人尊敬的卓越企业。务实发展，创新求进，川酒新势力丰谷正向中国白酒第一集团军腾空跟进。

In fule square of the Eastern Han Dynasty, where there is a hotel for Fenggu liquor today, there must be Sichuan liquor for sale. This sentence not only shows the extreme quantity of Sichuan wine, but also implies the outstanding quality of Sichuan wine. In the "U" type famous wine belt of Sichuan, there is such a wine making enterprise. In 1800, it brewed the age Qiongjiang liquor with its hereditary secret technology, and in 1800, it endowed the jade liquor with the natural fragrance with the old pit mud of fule and Tianyou Shaofang. In recent years, it has been promoting the industry, leading the consumption trend of Chinese liquor by "drinking", filling in the scientific research project of "low drunk degree", the evaluation standard of Chinese high-grade liquor, and being popular in the liquor industry by three standards of low drunk degree product production, quality control and body feeling after drinking. He originated from the Eastern Han Dynasty, flourished in the Tang and Song Dynasties, was proficient in the Qing Dynasty and respected today's Fenggu liquor. The origin of history: fule Shaofang Chinese liquor always requires profound history, profound culture and natural taste. It can be traced back to the predecessor of Fenggu wine. It is recorded in history. The history of material evidence can be traced back to fule Shaofang in 212 A.D. According to the records of the Three Kingdoms and Fangyu Shenglan, Liu Bei entered Shu in the 16th year of Jian'an in the Eastern Han Dynasty (A.D. 212), and Liu Zhang, a Yizhou herdsman, came to mianzhou to cook wine for a hundred days to discuss the world. Liu Bei praised "Fu Zai, today's joy!" after drinking the good wine of fule Shaofang Liu Bei, who often drinks the northern spirits, even drinks the mellow, crisp and sweet Shaofang wine when he enters Sichuan. If he gets the most treasure, he always rewards the winning soldiers with this wine. As a result, the soldiers were so ambitious and invincible that they quickly attacked Chengdu and established the kingdom of Shu. In wartime, some soldiers secretly bought and drank too much wine because they liked it. Liu Bei banned alcohol. However, when the king of Shu feasts with his officials, there is no lack of rich and happy wine. Because he loves this wine very much, the generals and men also love it very much, and few of them seem to be more than enough. In the following thousands of years, the wine of fule Shaofang flourished in the Tang, song, yuan and Ming Dynasties because of the love of the king of Shu, and the secret techniques of wine making were inherited. Continuation: the handed down secret book is in the Fenggu wine history museum. A restored secret book for brewing bamboo slips records the secret skills of brewing in fule Shaofang in detail. "Main ingredients: Nanmai, wheat, barley, rice, corn, Sorghum". Process: "cellar fermentation, select the time to brew, urn Sheng should be the market, with the quality of the price.". According to the Wang's genealogy of fulefang in the Eastern Han Dynasty. From fule Shaofang to Tianyou Shaofang in the Eastern Han Dynasty to Fenggu liquor industry today. In the thousands of years of historical evolution, Fenggu people have been strictly following the ancient motto of "ancient brewing, consistent", continuing to use the old pit mud inoculation and reproduction, old pit fermentation, pottery urn storage methods, focusing on the sales and brewing of ecological liquor. On April 26, 2010, Fenggu liquor industry declared to the outside world, which lasted for three years of scientific research and exploration. Through the DNA test of animal evaluation model of low drunkenness, the healthy low drunkenness factor was found out among thousands of trace elements in Fenggu high-quality Luzhou flavor liquor, which lasted for 1800 years. It was found that the gene code of "comfortable drunk, fast awake" has been kept in Fenggu liquor for thousands of years. Prosperity: in the 17th year of Kangxi's reign (1678 AD), Wang Bingzheng, who had won the secrets of Du Shaokang's wine making, was transferred to Xinglonggou, Tongmou Town, mianzhou (Fenggu Town, Mianyang today) in the year of ear Shun. On the basis of inheriting the millennium's "fule Shaofang" wine making secret script, combined with the "Fen, Feng" two wine secret techniques, he devoted himself to the creation of "Tianyou Shaofang" for several years. In addition, the techniques of cellar digging, koji making, wine making, ingredients and taste will be taught to Wang fatian, his son, one by one, and the staff will come to the scene to guide him. After drinking, he will taste the wine himself to evaluate the quality. Training: "the quality of wine can be judged by its entrance. Operators should strictly evaluate the quality of wine. The best price is the best, the bad price is the cheapest, and cannot be confused. This is the foundation of the establishment of trust and the foundation of the success or failure of operators, which should always be remembered. ". The world motto of "quality for price, honesty for wine making" has made the reputation of Tianyou Shaofang wine spread. During the Kangxi period, Li Bai's poetic painting of "a pot of wine between flowers" was used as a trademark, and the pottery urn was used to serve the city, which established a seat in mianzhou and even the whole northwest Sichuan. According to the research, the Tianyou Shaofang wine is brewed by cellaring and fermentation of Nanmai, wheat, barley, paddy and Gaoliang. It tastes mellow, crisp and sweet. Since then, dun has been favored by drinkers. Besides mianzhou, all counties of Tongchuan prefecture (now Santai County in Sichuan) have also been competing for orders, which can not meet the needs of those who rush to buy. In 1701, Wang Bingzheng died of illness. Wang fatian strictly abides by his father's instructions. He is personally responsible for the ingredients, koji making, brewing, wine production, taste and grading of Tianyou Shaofang, and strictly controls them, so that the fine wine of Tianyou Shaofang continues to maintain a good reputation in the whole northwest Sichuan. Wang fatian also often admonishes his children that "reading is the foundation of success, dinong is the foundation of supporting the family, honesty is the foundation of dealing with the world, modesty is the foundation of blessing, you and other people can't sacrifice the original to pursue fashion. Our family began to make wine in the Eastern Han Dynasty. The secret skills of Shu, Fen and Feng should be based on high quality and low price. You should encourage yourself to be cautious and skillful. During the period of the Republic of China, Tianyou Shaofang was prosperous in wealth, and its products sold well in many places other than Bashu. Therefore, it merged with its neighbors to "change Lufeng" Shaofang and "Yuanxin" Shaofang, expanded its own production capacity, and gradually sold its bottled liquor to the whole country. Godsend: fenggujing, fengguzhen, Mianyang, is called fenggujing in ancient times. According to Mianyang county records, fenggujing was dug in the Sui Dynasty (581 A.D.). "At the foot of Luohan temple, forty miles southeast of the prefecture, there are ancient wells..." According to the records of Yuanhe, "fenggujing is located at the foot of Luohan mountain 40 Li southeast of the prefecture, so is the ancient well. The width of the mouth is seven or eight feet, the lower edge of the stone is concave and convex, and the depth is four or five Zhang. The well is adjacent to Fujiang River. There are lotus stones and natural lamellae. If they are carved, they will be preserved now. ". Fenggujing was first excavated by the inheritors of fenggufule Shaofang. Digging wells for water, moistening grains and making wine with well water, Fenggu wine has always been loved by consumers. In Sui Dynasty, Fujiang River was well-developed in water transportation. With this convenient transportation advantage, Fenggu wine was transported to the middle and lower reaches of the Yangtze River through the water channel. Water is the soul of wine. The quality of wine depends on the quality of water. The water source of fenggujing comes from Xuebaoding, the source of the Yangtze River, which is the same as Jiuzhaigou. It is the first water source in the famous "famous wine U-shaped zone" in the Western Sichuan Plateau. It can be said that it is the superior water of Sichuan famous wine belt. It is rich in various trace elements, low hardness, moderate acidity, sweet water, and is the best water for brewing. Today, Fenggu is at its peak: after the liberation of "Tianyou Shaofang", the Golden Flower bloomed, changed its name to state-owned Mianyang distillery, which is famous for its dedicated liquor supply to the market and prevailed in different economic periods. In October 1979, Fenggu Town, the birthplace, was registered as the "Fenggu brand" trademark. The products are famous for the high-end products such as Fenggu Tequ. In 2001, it was restructured and renamed as Sichuan Mianyang Fenggu Liquor Co., Ltd. Today's Fenggu liquor industry is an original ecological liquor enterprise integrating scientific research, production and sales. Its main products are Fenggu No.1, Fenggu liquor king, Fenggu collection, Fenggu special Qu, year series, Qing Dynasty series, Laojiao series, star series, pure wine series and so on. There are more than 100 kinds of products, with the unique style of "elegant cellar, mellow, soft and sweet, and clean tail taste", Favored by consumers, it is popular all over the country and Angola, South Korea and other regions. At present, Fenggu liquor industry has more than 1000 professional and technical talents, 6 national liquor judges, 12 provincial liquor judges, with an annual production capacity of more than 100000 tons of ecological high-quality Luzhou flavor liquor, and is one of the largest comprehensive liquor making enterprises in Sichuan Province. The company has also passed ISO9001:2000 quality management system certification, ISO22000:2005 food safety management system certification and ISO14001:2004 environmental management system certification. And won the "China famous trademark", "national model harmonious labor relations enterprise", "China Time-honored Brand", "top 100 enterprises of Chinese liquor industry", "national liquor product quality safety and integrity recommendation brand", "national food industry excellent leading food enterprise", "China liquor typical style gold cup award", "Sichuan Science and technology progress second prize", "Sichuan liquor new gold" Hua, the top 50 industrial enterprises in Sichuan, the top 10 beverage manufacturing enterprises in Sichuan, and the quality and Efficiency Award of China's food industry have won the title of "Sichuan famous brand product" for three consecutive years. Innovation: low alcohol green liquor, healthy life. In April 2010, under the perfect combination of traditional technology and modern scientific research, Fenggu liquor industry creatively developed the evaluation standard of Chinese high-grade liquor - "low alcohol intoxication". The scientific research achievement passed the certification of provincial authority, won the "second prize of scientific and technological progress in Sichuan Province", and was listed in the annual event of Chinese liquor in 2010. From focusing on wine to focusing on people's low alcohol level, the three standards of low alcohol level product production, quality control and body feeling after drinking in the liquor industry are innovated with "three pioneering" and after two years of comprehensive promotion and application in the production of Fenggu products, it is becoming the latest standard to fill the production, evaluation and experience of white wine in China. Fenggu products, famous for their quality, character and taste, perfectly reflect the low alcohol level characteristics of "comfortable drunk, fast awake, fresh and natural feeling". In the second stage of scientific research, the goal of Fenggu, which has been committed to the research of human drinking health, is to go directly to the research of human long-term drinking health. Soon, people will feel more healthy and happy by drinking Fenggu low alcohol. Future: with the establishment of 10 billion output capacity, Fenggu is building a century old Fenggu with "one theme" and reshaping the outstanding enterprises in Chinese liquor industry; with the "three carriages" of production system, channel system and cultural brand communication system, it has reached the strategic development goals of 3 billion in 2012, 5 billion in 2014 and 10 billion in 2016, and has made great efforts to build Fenggu cultural brand and establish a scientific and strict Jings food safety production management system and accurate and efficient market reflection mechanism make it an outstanding enterprise with industry competitiveness, sustainable development, social responsibility and respect. With pragmatic development and innovation, Fenggu, a new force of Sichuan liquor, is following up with the first group army of Chinese liquor.

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