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Founded in 2014, Alexanders ice cream brand selects global high-quality ingredients, adheres to the production of natural raw materials, and strictly controls each process, aiming to create a low sweetness ice cream more in line with the taste of Chinese people. 1997: the factory was born in 1980s. The parents of Founder Alex Wang came to Shenzhen from Jieyang, his hometown, and successively engaged in planting, retailing and ice cream wholesale. In 1997, it established an ice cream factory and developed into a professional ice cream producer with an annual production capacity of 15000 tons. 2013: concept germination in August 2013, brand founder Wang Haida found that the quality of domestic ice cream was uneven after the investigation of ice cream brands, so he determined to create an excellent Chinese ice cream brand. Wang Haida, Huang Xiaoying and Gao Chao jointly set up Alexandria Food Co., Ltd. to take the parent's factory as a substitute factory and start the ice cream production and research and development. 2014: after six months of production and R & D in the first year of the brand, Alexanders launched four natural low sweetness ice creams: Durian, plateau rose, Hong Kong style milk tea and dark chocolate in February 2014; o2o mode was adopted to realize the distribution in main urban areas of Shenzhen; in the second half of the year, it built warehouses in Huizhou, Guangzhou Panyu and Chengdu to synchronously carry out distribution services. In the same year, the company launched "enterprise trial" activities in Tesla, Standard Chartered Bank, China Mobile and other enterprises, which received a warm response. In 2015, Guangzhou Branch was established in March 2015, and the distribution scope was expanded to the main urban areas of Guangzhou. In July 2015, it cooperated with Uber to develop "black sesame soybean milk ice cream" with East Asian taste, which formed Uber's logo shape, and held "ice cream day" in Shenzhen, Guangzhou, Chengdu and Foshan. In addition, Alexanders began to appear frequently in various urban activities, including "cultural fair", "China France Art Week", "tedx Shennan Avenue", "for love" and so on, hoping to bring ice cream culture into urban life. 2016: model breakthrough: Chengdu Branch was established in January 2016. In March 2016, it obtained the Oriental Fuhai million level Angel round financing. In July, with the theme of "eating up the pressure", Alexandria ice cream carnival was opened in Shenzhen, Guangzhou and Chengdu to encourage people to release their pressure in a healthy and reasonable way. In 2016, Alexanders broke through the o2o operation mode and set up more than 200 offline experience points in Shenzhen, Guangzhou and Chengdu to further optimize the purchase experience. 2017: Strategic Upgrading: in March 2017, it obtained ten million level financing from Hongxiu capital; in May 2017, Alexanders tmall flagship store opened, opening distribution services in major cities across the country; in July 2017, it upgraded its brand, innovated its outer packaging and taste, opened a diversified strategy, and settled in the mainstream online platform based on the combination of o2o operation and offline experience points, And expand the offline experience point area to the whole country.

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