亚历山达ALEXANDERS品牌怎么样申请店铺

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亚历山达ALEXANDERS在冰淇淋行业中的票数：717 更新时间：2026-02-04

亚历山达ALEXANDERS是哪个国家的品牌？「亚历山达ALEXANDERS」是深圳亚历山达食品有限公司旗下著名品牌。该品牌发源于广东省深圳市，由创始人王海达在2013-10-28期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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亚历山达（ALEXANDERS）冰淇淋品牌创立于2014年，甄选全球优质食材，坚持天然原料制作，严控每道工序，旨在打造更符合国人口味的低甜度冰淇淋。

1997年：工厂诞生

20世纪80年代，创始人王海达（Alex）的父母从家乡揭阳来到深圳，先后从事种植、零售及雪糕批发工作。1997年创办冰淇淋厂，发展至现年产能1.5万吨的专业冰淇淋生厂商。

2013年：理念萌芽

2013年8月，品牌创始人王海达在对冰淇淋品牌进行调研后发现国产冰淇淋质量良莠不齐，遂立志创建优秀的中国冰淇淋品牌。王海达与黄晓莹、高超联合成立了亚历山达食品有限公司，将父母的工厂作为代工厂，开始冰淇淋制作与研发。

2014年：品牌元年

历经6个月的生产研发，亚历山达（ALEXANDERS）品牌于2014年2月面世，推出榴莲、高原玫瑰、港式奶茶、黑巧克力四款天然低甜度冰淇淋；采用O2O模式实现深圳主要城区配送，下半年于惠州、广州番禺、成都建仓，同步开展配送服务。同年于特斯拉、渣打银行、中国移动等企业开展“企业试吃”活动获得热烈反响。

2015年：持续发声

2015年3月成立广州分公司，配送范围拓展至广州主要城区；2015年7月与uber合作，开发具有东亚口味“黑芝麻豆乳冰淇淋”，组成uber的logo形状，于深圳、广州、成都、佛山举办“冰淇淋日”。此外，亚历山达（ALEXANDERS）开始频繁出现在各类城市活动中，包括“文博会”、“中法艺术周”、“TEDx深南大道”、“为爱同行”等，希望把冰淇淋文化带到城市生活中。

2016年：模式突破

2016年1月成立成都分公司，2016年3月获得东方富海百万级天使轮融资；7月以“吃光压力”为主题在深圳、广州、成都开启亚历山达雪糕嘉年华，鼓励人们用健康合理的方法释放自我压力。

2016年亚历山达（ALEXANDERS）突破O2O运营模式，在深圳、广州和成都设立200余个线下体验点，进一步优化购买体验。

2017年：战略升级

2017年3月获得红秀资本千万级融资；2017年5月亚历山达（ALEXANDERS）天猫旗舰店开业，开启全国主要城市配送服务；2017年7月进行品牌升级，对品牌外包装及口味进行革新，开启多元化战略，在O2O运营与线下体验点结合的基础上，入驻主流线上平台，并将线下体验点区域拓展至全国。

Founded in 2014, Alexanders ice cream brand selects global high-quality ingredients, adheres to the production of natural raw materials, and strictly controls each process, aiming to create a low sweetness ice cream more in line with the taste of Chinese people. 1997: the factory was born in 1980s. The parents of Founder Alex Wang came to Shenzhen from Jieyang, his hometown, and successively engaged in planting, retailing and ice cream wholesale. In 1997, it established an ice cream factory and developed into a professional ice cream producer with an annual production capacity of 15000 tons. 2013: concept germination in August 2013, brand founder Wang Haida found that the quality of domestic ice cream was uneven after the investigation of ice cream brands, so he determined to create an excellent Chinese ice cream brand. Wang Haida, Huang Xiaoying and Gao Chao jointly set up Alexandria Food Co., Ltd. to take the parent's factory as a substitute factory and start the ice cream production and research and development. 2014: after six months of production and R & D in the first year of the brand, Alexanders launched four natural low sweetness ice creams: Durian, plateau rose, Hong Kong style milk tea and dark chocolate in February 2014; o2o mode was adopted to realize the distribution in main urban areas of Shenzhen; in the second half of the year, it built warehouses in Huizhou, Guangzhou Panyu and Chengdu to synchronously carry out distribution services. In the same year, the company launched "enterprise trial" activities in Tesla, Standard Chartered Bank, China Mobile and other enterprises, which received a warm response. In 2015, Guangzhou Branch was established in March 2015, and the distribution scope was expanded to the main urban areas of Guangzhou. In July 2015, it cooperated with Uber to develop "black sesame soybean milk ice cream" with East Asian taste, which formed Uber's logo shape, and held "ice cream day" in Shenzhen, Guangzhou, Chengdu and Foshan. In addition, Alexanders began to appear frequently in various urban activities, including "cultural fair", "China France Art Week", "tedx Shennan Avenue", "for love" and so on, hoping to bring ice cream culture into urban life. 2016: model breakthrough: Chengdu Branch was established in January 2016. In March 2016, it obtained the Oriental Fuhai million level Angel round financing. In July, with the theme of "eating up the pressure", Alexandria ice cream carnival was opened in Shenzhen, Guangzhou and Chengdu to encourage people to release their pressure in a healthy and reasonable way. In 2016, Alexanders broke through the o2o operation mode and set up more than 200 offline experience points in Shenzhen, Guangzhou and Chengdu to further optimize the purchase experience. 2017: Strategic Upgrading: in March 2017, it obtained ten million level financing from Hongxiu capital; in May 2017, Alexanders tmall flagship store opened, opening distribution services in major cities across the country; in July 2017, it upgraded its brand, innovated its outer packaging and taste, opened a diversified strategy, and settled in the mainstream online platform based on the combination of o2o operation and offline experience points, And expand the offline experience point area to the whole country.

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