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拜丽德集团有限公司是全国无区域性企业集团，坐落在温州市高新技术产业园区炬光园蛟凤北路101号，成立于1995年，现注册资金八千万元，是一家以虚拟生产、经营休闲服饰为主导产业的特许经营多元化企业，也是国内较早从事休闲服装生产、加盟连锁、品牌经营专业的特许企业之一。

集团现拥有两大品牌（拜丽德、棵棵树）、三大生产基地（广东中山、浙江平湖、上海）、五家全资公司、十家分公司，国内连锁网点总计1500余家，全系统为社会创造就业岗位达12000余个。 “棵棵树”品牌荣获中国童装行业畅销品牌、温州服装行业新锐品牌；棵棵树服饰被评为浙江产品。 集团先后被评为：首批十大特许经营优势企业、中国100特许经营企业；中国民营企业竞争力500强、中国企业信息化500强，中国商业科技100强，浙江省20强流通服务业私营企业、浙江省中小企业管理创新100佳；ISO9001、ISO14001认证企业；连续五年跻身为中国服装行业“双百强”企业。 十多年创业，拜丽德已成功地实现了超常规、跳跃式的发展。2006年拜丽德迈入温州市委、市政府12345工程的“十亿大企业大集团”行列。

拜丽德休闲服饰定位在社会购买力较强18－26岁的消费阶层，着眼于打造一个“大众休闲、高性价比、年轻时尚、有生活体验和精神满足”的国内休闲装市场主流型品牌。拜丽德休闲服饰，涉及十六大系列、上千个品种，根据不同季节，推出t恤、衬衫、毛衫、茄克、风雪衣、休闲大衣、牛仔裤、休闲裤及包、帽、袜、皮带等各种服饰产品。同时，定位于7-15岁的温州少年装品牌以六年的成长赢得了市场的广泛认可，体现出较强的发展势头。

Beilide Group Co., Ltd. is a national non regional enterprise group, located in No.101 Jiaofeng North Road, juguangyuan, Wenzhou high tech Industrial Park. Founded in 1995, it has a registered capital of 80 million yuan. It is a diversified franchise enterprise with virtual production and management of leisure clothing as the leading industry. It is also an early leisure clothing production, franchise chain, brand management enterprise in China One of the professional franchises. The group now has two major brands (bailide, kekeshu), three production bases (Zhongshan, Zhejiang, Pinghu, Shanghai), five wholly-owned companies, ten branches, a total of more than 1500 domestic chain outlets, and the whole system has created more than 12000 jobs for the society. "Kekeshu" brand won the best-selling brand in China's children's clothing industry and the new cutting-edge brand in Wenzhou clothing industry; kekeshu clothing was rated as Zhejiang product. The group has been rated as one of the first ten franchising dominant enterprises and one hundred franchising enterprises in China; one of the top 500 private enterprises in China, one of the top 500 enterprises in China's informatization industry, one of the top 100 enterprises in China's commercial science and technology industry, one of the top 20 private enterprises in circulation service industry in Zhejiang Province, and one of the top 100 small and medium-sized enterprises in Zhejiang Province in management innovation; ISO9001 and ISO14001 certified enterprises; has been listed in China's clothing industry for five consecutive years“ Top 100 enterprises. After more than ten years of entrepreneurship, byrid has successfully achieved extraordinary and leaping development. In 2006, beilide entered the ranks of "one billion large enterprise groups" of 12345 project of Wenzhou municipal Party committee and municipal government. Byrid leisure clothing is positioned at the consumer class with strong social purchasing power of 18-26 years old. It aims to build a mainstream brand in the domestic leisure clothing market with "mass leisure, high cost performance, young fashion, life experience and spiritual satisfaction". Byrid's leisure clothing, involving series of the 16th National Congress of the CPC and thousands of varieties, has launched various clothing products, such as T-shirts, shirts, sweaters, jackets, snowcoats, leisure coats, jeans, leisure pants and bags, hats, socks, belts, etc., according to different seasons. At the same time, Wenzhou children's wear brand, which is positioned at 7-15 years old, has won wide recognition in the market with six years' growth, reflecting a strong momentum of development.

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