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凯蒂猫家园（HelloKittyPark）是全球最大的HelloKitty主题乐园，首座在中国主题乐园是由中国银润集团与日本三丽鸥株式会社以品牌授权的方式合作，由上海银润控股（集团）有限公司投资、建设与管理。2014年11月28日，中国首座HelloKitty主题乐园——位于安吉的凯蒂猫家园（HelloKittyPark）完工。于2015年元旦当天正式开业。作为日本HelloKitty在海外的首个室外大型乐园，上海银润控股（集团）有限公司非常重视线上线下的推广，希望通过全网媒体的推广，让更多喜爱HelloKitty的粉丝与家人能够来到凯蒂猫家园欢乐的海洋。在全国范围内寻找专业的全网营销公司，最后在多方面考察后选定杭州网博科技有限公司作为常年全网营销顾问。

为了能够让更多的，HelloKitty的粉丝与家人及时准确的知道开园的具体时间及具体开园后的各项服务项目，杭州网博科技项目团队与凯蒂猫家园项目组，通过深入的沟通及了解，针对用户群体、区域范围等做了细致的分析和统筹计划，最终确定通过优选的定向的全国性媒体、地方媒体的专业性频道进行发布和推广，同时对用户在各种问答平台提供一对一的解答和问题回复。让用户以最快的速度和最便捷的方式了解HelloKitty开园时间及相关情况。同时为了更好的服务于客户通过全网舆情监测系统对接客户服务部门，第一时间了解客户的问题或意见，第一时间让客户获得满意的反馈和回复。公司上下非常重视用户的声音，全公司全力支持此次联合小组的工作。并对严重问题反馈启动危机公关处理程序。最终通过开园前后历时一个月的全网营销服务让来自全国各地的HelloKitty迷们与凯蒂猫、美乐蒂、大耳狗、酷企鹅、大眼蛙、淘气猴等明星零距离亲密接触并在蒂猫家园欢乐的海洋中共度开园盛宴。

Hello Kitty park is the largest Hello Kitty theme park in the world. The first theme park in China is a brand authorized cooperation between China Yinrun group and Japan Sanrio Co., Ltd. invested, constructed and managed by Shanghai Yinrun holding (Group) Co., Ltd. On November 28, 2014, China's first hello kitty theme park, Hello Kitty Park in Anji, was completed. It was officially opened on New Year's day, 2015. As the first outdoor large-scale paradise of hellokitty in Japan, Shanghai Yinrun holding (Group) Co., Ltd. attaches great importance to online and offline promotion, hoping that through the promotion of the whole network media, more fans and families who love hellokitty can come to the happy ocean of Kitty's home. We are looking for a professional all network marketing company in the whole country. At last, we choose Hangzhou weblog Technology Co., Ltd. as our perennial all network marketing consultant after many investigations. In order to let more, hellokitty fans and their families know the specific time of opening the park and the specific service projects after opening the park in a timely and accurate manner, the Hangzhou weblog technology project team and the kitty cat home project team, through in-depth communication and understanding, have made detailed analysis and overall planning for user groups, regional scope, etc., and finally determined the national targeted through optimization The professional channels of sexual media and local media are released and promoted, and one-to-one answers and replies are provided to users on various Q & A platforms. Let users know the opening time and relevant information of Hello Kitty in the fastest and most convenient way. At the same time, in order to better serve the customers, the public opinion monitoring system of the whole network connects with the customer service department, understands the problems or opinions of customers at the first time, and enables customers to obtain satisfactory feedback and reply at the first time. The company attaches great importance to the voice of users, and the whole company fully supports the work of this joint group. And start the crisis public relations processing procedure for the feedback of serious problems. Finally, through the one month long online marketing service before and after the opening of the park, Hello Kitty fans from all over the country can have close contact with the stars such as kitty cat, melody, big eared dog, cool penguin, big eye frog, naughty monkey, etc., and have a grand feast in the happy ocean of Kitty home.

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