梦龙MAGNUM品牌怎么样 申请店铺

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1989年，梦龙在德国诞生时，联合利华便把它定位为中高端的冰淇淋品牌。梦龙是和路雪旗下的知名品牌。作为全球冰淇淋市场大生产商的和路雪 (Wall’s) 生产冰淇淋已有很长的历史，属于联合利华集团 (Unilever) 旗下。

1993年，和路雪正式进入了中国。成立仅仅六个月，和路雪冰淇淋的销售就超过了350万升，梦龙雪糕创下联合利华全球冰淇淋新公司营运高销售记录。梦龙雪糕紧接着成立上海太仓工厂，建立广州大型冷藏库，并购屈臣氏在华的冰淇淋业务，以8亿人民币代价收购李嘉诚旗下的蔓登琳品牌，通过这一系列的努力开拓，和路雪渐渐成长为全国性的品牌。

In 1989, when Menglong was born in Germany, Unilever positioned it as a middle and high-end ice cream brand. Menglong is a well-known brand under Helu snow. As a major producer of global ice cream market, wall's has a long history of producing ice cream, which belongs to Unilever group. In 1993, he Luxue officially entered China. Only six months after its establishment, the sales of Helu ice cream exceeded 3.5 million liters. Menglong ice cream set a high sales record for Unilever's new global ice cream company. Menglong ice cream then set up Taicang factory in Shanghai, set up a large-scale cold storage in Guangzhou, acquired Watson's ice cream business in China, and acquired the Madeline brand under Li Ka Shing at the price of 800 million yuan. Through this series of efforts, Helu snow gradually grew into a national brand.

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