MENDALE梦洁家纺品牌怎么样 申请店铺

湖南梦洁家纺股份有限公司，1956年创立公司，2010年在深圳证券交易所中小板成功上市。

半个多世纪以来，梦洁着眼于实践全球爱家人的优质家居梦想，以“爱在家庭”为目标、“品格第一”为基础、“仆人领导”为推动力的团队，践行“最为顾客着想”的工作总纲，覆盖产品研发、营销网络、服务体系、管理活动、品牌建设，始终处于行业领先地位。2009年，温家宝总理来梦洁视察指导工作，对企业和员工给予高度肯定，并赠予生产员工“心灵手巧”的美誉。

品牌战略

梦洁以全面的、务实的品牌战略，打造“梦洁”、“寐”、“梦洁宝贝”、“梦洁床垫”、“觅”、“平实美学”6大品牌，以层次丰富的产品风格和独具个性的品牌定位，在市场上独树一帜。近年，梦洁在德国并购SICHOUGmbh（丝绸）公司，在海外代理Somma、Kauffmann、Hnman、Venini、Billerbeck、Drahoma等9家大型家居品牌，开拓丰富的家居配套产品，覆盖多层次的市场需求，树立家纺行业的标杆。

产品研发

在巴黎、米兰、北京、上海等国际潮流之都，梦洁构筑大型的研发中心及研发资源中心。我们敏锐捕捉全球家纺流行趋势，凝聚多位国际顶级设计大师与设计精英的智慧，倾注于面料与花型的研发，赋予每一款产品独具匠心的生命内涵。

我们深刻了解每一位爱家人对家的渴望和热爱，以鲜明的、多元化的产品风格，延展家居生活的品质内涵。梦洁秉承“全球精选”的品质理念，不懈地追求卓越品位。在全球多个生产基地，层层精选千余种原材料，我们力求赋予每一款产品独具魅力的专属价值，为爱家人创造高品质家居生活和健康睡眠体验。

Hunan Mengjie Home Textile Co., Ltd., founded in 1956, was successfully listed on the SME Board of Shenzhen Stock Exchange in 2010. For more than half a century, Mengjie has been focusing on the practice of the dream of high-quality home furnishing that loves family all over the world. With the goal of "love at home", "character first" as the basis, "servant leadership" as the driving force, Mengjie has been practicing the "most customer-oriented" work outline, covering product research and development, marketing network, service system, management activities, brand building, and has always been in the leading position in the industry 。 In 2009, Premier Wen Jiabao came to Mengjie to inspect and guide the work, highly affirmed the enterprises and employees, and gave the production staff the reputation of "dexterous and handy". With a comprehensive and pragmatic brand strategy, Mengjie has built six major brands of "Mengjie", "Mei", "Mengjie baby", "Mengjie mattress", "Mi" and "plain aesthetics". With rich product styles and unique brand positioning, Mengjie is unique in the market. In recent years, Mengjie has acquired sichougmbh (silk) Company in Germany, acting as an agent for nine large household brands including Somma, Kauffmann, hnman, VENINI, bilerbeck and drahoma, exploring a wealth of household supporting products, covering multi-level market demand, and setting up a benchmark in home textile industry. Product R & D in Paris, Milan, Beijing, Shanghai and other international trend capital, Mengjie built a large R & D center and R & D Resource Center. We are keen to catch the global trend of home textile, gather the wisdom of many international top design masters and design elites, devote ourselves to the research and development of fabric and pattern, and give each product unique life connotation. We have a deep understanding of each family's desire and love for home, and extend the quality connotation of home life with distinct and diversified product style. Mengjie adheres to the quality concept of "global selection" and unremittingly pursues excellent taste. In many production bases around the world, we select more than 1000 kinds of raw materials layer by layer. We strive to give each product a unique and charming exclusive value, and create high-quality home life and healthy sleep experience for our loving family.

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