IKEA宜家品牌怎么样 申请店铺

宜家历史始于1943年瑞典，宜家创始人英格瓦?坎普拉德当时只有17岁。自那时起宜家集团已发展成为一个在全世界40个国家/地区拥有127,800个员工，年销售额212亿欧元的大型零售企业。

宜家提供种类繁多、美观实用、老百姓买得起的家居用品。这是宜家所做的一切事情——从产品开发和采购，到我们在全世界的宜家商场如何销售我们的产品——的中心思想。

以高价格制造优质产品，或者，以低价格制造劣质产品，任何人都可以做到这一点。但是，以低价格制造好产品，你必须找到既节约成本又富有创新的方法。这是宜家自其在瑞典斯莫兰起步之日起始终不渝的追求。最大限度地使用原材料和与人们的需要和品位相符的生产方式，这意味着我们的成本低廉。

我们的理想和商业理念：在宜家，我们的理想是为大众创造更美好的日常生活。我们的商业理念是提供种类繁多、美观实用、老百姓买得起的家居用品。

销售主要包括座椅/沙发系列，办公用品，卧室系列，厨房系列，照明系列，纺织品，炊具系列，房屋储藏系列，儿童产品系列等约10，000个产品。

宜家理念：

更美好的日常生活：提供种类繁多、美观实用、老百姓买得起的家居用品。

与众不同：广泛系列，设计精美、实用、低价格。我们的产品包括这些特点。

我们的传统：宜家的标识选用蓝色和黄色。这两种颜色恰好是瑞典国旗的颜色。

瑞典宜家(IKEA)是20世纪中少数几个令人眩目的商业奇迹之一，从1943年初创从一点“可怜”的文具邮购业务开始，不到60年的时间就发展到在全球共有180家连锁商店，分布在42个国家，雇佣了7万多名员工的企业航母，成为全球最大的家居用品零售商。

宜家的标识选用蓝色和黄色并不是偶然的。这两种颜色恰好是瑞典国旗的颜色。瑞典，大自然和家都在人们的生活中占据了重要的位置。实际上，瑞典的家居风格完美再现了大自然-充满了阳光和清新气息，同时又朴实无华。

大事记：

1943年英格瓦·坎普拉德创建了宜家公司，起初销售钢笔、皮夹子、画框、装饰性桌布、手表、珠宝以及尼龙袜等，几乎英格瓦能够想到的任何低价格产品。

1948年宜家进入家具产品系列

1951年出版第一本宜家目录，停止生产所有其他产品，集中力量生产低价格的家具，我们今天熟知的宜家从此诞生了。

1953年宜家家具展销厅在Almhult（阿姆霍特）开放。通过开放家具展销厅，宜家能够以立体的方式展示其产品的功能、质量和低价格。

1955年宜家开始设计自己的家具。

1998年在中国开办第一家宜家商场。

IKEA's history began in Sweden in 1943, when its founder, Ingvar Kamprad, was only 17 years old. Since then, IKEA group has developed into a large-scale retail enterprise with 127800 employees in 40 countries around the world and annual sales of 12.1 billion euros. IKEA provides a wide range of beautiful and practical household products that people can afford. This is the central idea of everything IKEA does - from product development and sourcing to how we sell our products in IKEA stores around the world. Anyone can make a good product at a high price, or a bad product at a low price. But to make a good product at a low price, you have to find a cost-effective and innovative way. This is IKEA's consistent pursuit since its start in smalland, Sweden. Maximize the use of raw materials and production methods consistent with people's needs and tastes, which means our cost is low. Our ideal and business philosophy: in IKEA, our ideal is to create a better daily life for the public. Our business philosophy is to provide a wide range of beautiful and practical household products that people can afford. Sales mainly include seat / sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cooking utensils series, house storage series, children's product series, etc. about 10000 products. IKEA concept: better daily life: provide a wide range of beautiful and practical household appliances that people can afford. Unique: wide range of series, exquisite design, practical, low price. Our products include these features. Our tradition: IKEA's logo is blue and yellow. These two colors happen to be the colors of the Swedish flag. IKEA (Sweden) is one of the few dazzling business wonders in the 20th century. It started from a little "pitiful" stationery mail order business in 1943, and developed to 180 chain stores in the world in less than 60 years, distributed in 42 countries and employing more than 70000 employees. IKEA has become the world's largest household goods retailer. It's no accident that IKEA's logo is blue and yellow. These two colors happen to be the colors of the Swedish flag. In Sweden, nature and home play an important role in people's life. In fact, the Swedish home style perfectly represents the nature - full of sunshine and fresh breath, but also plain. Memorabilia: in 1943, Ingvar Kamprad founded IKEA. At first, he sold pens, leather clips, picture frames, decorative tablecloths, watches, jewelry, nylon socks, etc., almost any low price product that Ingvar could think of. In 1948, IKEA entered the furniture product series and published the first IKEA catalog in 1951. It stopped producing all other products and concentrated on producing furniture with low price. IKEA, as we know it today, was born. In 1953, IKEA furniture exhibition hall opened in almhult. By opening the furniture exhibition and sales hall, IKEA can show the function, quality and low price of its products in a three-dimensional way. IKEA began to design its own furniture in 1955. In 1998, the first IKEA mall was opened in China.

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