劳特斯Lotus品牌怎么样 申请店铺

As an international brand management enterprise, lotus attaches great importance to the Chinese market in Asia. In August 2002, lotus established lautes air conditioning (Jiangsu) Co., Ltd. in Jiangsu, with a total investment of US $50 million. According to the development of the enterprise, lotus constructed 3-4 production bases, including terminal units, commercial and large units, special and special units. Jiangsu Xuelian Artificial Environment Technology Co., Ltd. was established in March 2014. Its production bases are all located in Xuzhou Economic and Technological Development Zone, Jiangsu Province, covering a total area of nearly 150 mu. It has built more than 60000 square meters of modern factory buildings and warehouses. Lotus air conditioners have introduced and absorbed the technical experience, management experience and service concept of lotus, and equipped with production and manufacturing equipment with international level, Test equipment and test means to produce refrigeration and air conditioning products with international level. These equipment include: numerical control trigger production line, numerical control heat exchanger production line, unit equipment line, automatic control detection equipment, product comprehensive performance test room, environmental simulation test room, product online detection platform and electrical safety performance detection equipment, etc., and comply with the quality control system of lautex air conditioning in the United States to achieve the goal of high quality lautex products. The brand strategy of lotus air conditioner in China is to establish an international brand image in the Chinese market based on the technical experience, management experience and service concept of lotus in the United States. The technical strategy of lotus air conditioning products in China is: around the two themes of "energy conservation and environmental protection", according to the characteristics of Chinese market and environment, design, produce household, commercial and large-scale refrigeration and air conditioning products with international level, suitable for Chinese market, and provide appropriate technology and services. The marketing strategy of lotus air conditioner in China is: Based on the network construction, with the one-stop service of lotus air conditioner as the means, with the regional core market as the center, to realize the marketing mode of "agency and distribution oriented, project direct sales and stock circulation coexist".

本文链接： https://brand.waitui.com/05b245bf0.html 联系电话：18105215708