劳特斯Lotus品牌怎么样申请店铺

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劳特斯Lotus在大家电行业中的票数：177 更新时间：2025-02-24

劳特斯Lotus是哪个国家的品牌？「劳特斯Lotus」是劳特斯空调(江苏)有限公司旗下著名品牌。该品牌发源于美国，由创始人徐勤虎在2002-09-13期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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作为国际化的品牌经营企业，LOTUS十分重视亚洲的中国市场，于2002年8月在江苏成立了劳特斯空调（江苏）有限公司，计划总投资额5000万美元，并根据企业发展进展情况，分别建设末端机组，商用及大型机组，特殊及专用机组等3-4个生产基地。

江苏雪莲人工环境科技有限公司于2014年3月成立，生产基地均位于江苏徐州经济技术开发区内，总占地近150亩，建设了现代化的厂房及仓储等6万余平方米，LOTUS空调引进和吸收了美国LOTUS的技术经验，管理经验和服务理念，并装备了具有国际化水平的生产制造设备，试验装备，和检测手段；以生产出具有国际水平的制冷空调产品。

这些设备，装备包括：数控扳金生产线，数控换热器生产线，机组装备线，自控检测设备，产品综合性能试验室，环境模拟试验室，产品在线检测台和电器安全性能检测设备等，并遵从美国劳特斯空调的质量控制体系，以实现劳特斯产品高品质的目标。

LOTUS空调在中国的品牌策略是：以美国LOTUS的技术经验，管理经验和服务理念，建立起在中国市场的国际性品牌形象。

LOTUS空调在中国的产品，技术策略是：围绕“节能与环保”两大主题，针对中国市场和环境特点，设计，生产出具有国际水平，适宜中国市场的户用，商用及大型等制冷空调产品并提供相适应的技术与服务。

LOTUS空调在中国的营销策略是: 以网络建设为基础，以LOTUS空调的一站式服务为手段，以区域核心市场为中心，实现：“代理与经销为主，项目直销与囤货流通并存”的营销模式。

As an international brand management enterprise, lotus attaches great importance to the Chinese market in Asia. In August 2002, lotus established lautes air conditioning (Jiangsu) Co., Ltd. in Jiangsu, with a total investment of US $50 million. According to the development of the enterprise, lotus constructed 3-4 production bases, including terminal units, commercial and large units, special and special units. Jiangsu Xuelian Artificial Environment Technology Co., Ltd. was established in March 2014. Its production bases are all located in Xuzhou Economic and Technological Development Zone, Jiangsu Province, covering a total area of nearly 150 mu. It has built more than 60000 square meters of modern factory buildings and warehouses. Lotus air conditioners have introduced and absorbed the technical experience, management experience and service concept of lotus, and equipped with production and manufacturing equipment with international level, Test equipment and test means to produce refrigeration and air conditioning products with international level. These equipment include: numerical control trigger production line, numerical control heat exchanger production line, unit equipment line, automatic control detection equipment, product comprehensive performance test room, environmental simulation test room, product online detection platform and electrical safety performance detection equipment, etc., and comply with the quality control system of lautex air conditioning in the United States to achieve the goal of high quality lautex products. The brand strategy of lotus air conditioner in China is to establish an international brand image in the Chinese market based on the technical experience, management experience and service concept of lotus in the United States. The technical strategy of lotus air conditioning products in China is: around the two themes of "energy conservation and environmental protection", according to the characteristics of Chinese market and environment, design, produce household, commercial and large-scale refrigeration and air conditioning products with international level, suitable for Chinese market, and provide appropriate technology and services. The marketing strategy of lotus air conditioner in China is: Based on the network construction, with the one-stop service of lotus air conditioner as the means, with the regional core market as the center, to realize the marketing mode of "agency and distribution oriented, project direct sales and stock circulation coexist".

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