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关键点传媒集团成立于1998年，目前全国400余人，其中北京总部150余人。目前公司已形成包括公关、广告、数字营销、整合营销、终端营销、创意设计、影视制作在内的七大业务板块。

关键点传媒强调“策略力、沟通力、执行力、资源整合力、成本控制力”五力合一，作为公司最核心竞争力，从而巧妙、高效地提升组织或企业品牌、产品品牌及个人品牌的知名度及美誉度。

公司长期服务于汽车、电信、IT、快速消费品、服装、医药、房地产、数码等行业的企业客户以及政府部门、NGO组织等非企业类客户群体。在大量国际国内案例实践的基础上，关键点传媒在原创理论领域也颇有建树，董事长游昌乔先生率团队所创导的公关传播5B原则及危机公关5S原则已成为业界经典，填补了中国公关理论研究的空白，为众多企业或组织所广泛采用，推动了中国公关业的发展。

公司在发展过程中屡获殊荣，先后荣获文化部、工信部、中国国际公关协会、经济观察报、中国周刊等机构颁发的“公关行业标杆企业”、“新媒体营销机构TOP10”、“影响中国领军公关公司”、“中国杰出营销奖”及“公关公司TOP10排名”等。

关键点传媒以责任（RESPONSIBILITY）、激情（PASSION）、包容（MAGNANIMITY）、分享（PARTICIPATION）作为企业文化，秉承向上、向善的价值观，强调“国际化、专业化、职业化”。

Key media group was founded in 1998, with more than 400 people in China, including more than 150 people in Beijing headquarters. At present, the company has formed seven business segments, including public relations, advertising, digital marketing, integrated marketing, terminal marketing, creative design, film and television production. Key point media emphasizes the integration of "strategy, communication, execution, resource integration and cost control", as the company's core competitiveness, so as to skillfully and efficiently improve the popularity and reputation of organization or enterprise brand, product brand and personal brand. The company has been serving for a long time in automobile, telecom, it, FMCG, clothing, medicine, real estate, digital and other industries as well as non enterprise customer groups such as government departments and NGO organizations. On the basis of a large number of international and domestic case practices, key point media has made great achievements in the field of original theory. The 5B principle of public relations communication and 5S principle of crisis public relations created by Chairman you Changqiao and his team have become industry classics, filled in the gap of theoretical research of Chinese public relations, widely adopted by many enterprises or organizations, and promoted the development of Chinese public relations industry. In the process of development, the company has won many awards, including "benchmarking enterprise in public relations industry", "top 10 new media marketing organization", "leading public relations company in China", "China outstanding marketing Award" and "top 10 ranking of public relations company" issued by Ministry of culture, Ministry of industry and information technology, China International Public Relations Association, economic observer, China weekly and other organizations. Key point media takes responsibility, passion, tolerance and participation as corporate culture, adheres to the values of upward and good, and emphasizes "internationalization, specialization and professionalism".

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