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石头的持久与坚固，使它一直见证和承担着人类前行的脚步，石头的朴实与绚丽，使它一直陪伴和妆点着人类情感的生活，人类走过了一代又一代，但那许多代人的脚步可能都踏过了同一块石头。

貌似平凡，变幻莫测，造物的第一个奇迹，大自然的唯一依托，人们相信，拥有一颗美好的石头，就是拥有一个美好的梦。斑斓自本色，岁月得天然，简单而内涵丰富，朴实而耐人寻味，深厚的底蕴，使它和人类文明进步相依相伴，世世代代，延续至今。
品牌口号

一个沉默的物体，虚静山中，藏于土里，人类不知其始，也不知其终，它经历了地球的洪荒年代，走过历史的漫漫长夜，它吸纳了天地日月之精华，所以绚烂瑰丽，彩色缤纷，它具足了泥土性，矿物性，自然性，所以丰富高雅，潇洒自在，它蕴含了无比的神秘性和浪漫性，所以不媚不俗，不同不凡，它保存地球星体的千古奥秘，它见证自然界的千变万化，它就是石头，一个石头，一个故事。

石头记珠宝有限公司，前身为广州圆艺珠宝企业有限公司，主要从事宝玉石产品的开发、生产、加工、销售以及观光旅游业务。自创业以来，不断适应国际、国内的市场变化，经营业绩蒸蒸日上，企业规模逐年扩大，目前已发展成为国内宝玉石业最大的企业，拥有一个大型工业园和数十个协作的关联企业，一个全球配货中心、遍及全国30多个省市的1200余家加盟连锁店，以及世界首创以矿物为概念的石头记矿物园，拥有从业人员10000余人。

品牌简史

1970年在台湾北部多雨的基隆市郊，三位来自彰化乡下浊水溪畔的农家少年，设立了一家客厅式的小型作坊，代客加工台湾玉，他们省吃俭用，胼手胝足，在困境中，开启了石头记惨淡启业的序篇。

1980年结合六家小型作坊，成立公司，用团队协作策略，采取共同进料，统一配销，集中管理，分工合作的企业经营模式，稳步的站上业界领先地位。

1990年，本公司领衔投资大陆，在广州建成一贯作业的大型工业厂房，以最先进的自动化设备投入生产，迅速迈向世界第一的生产规模，1997年本公司首度注册成立“石头记”这个服务商标，宣告了中国宝玉石界第一个商业化品牌的诞生。石头记珠宝有限公司以“石头记”品牌为中心，全方位的结合中、港、台三地的宝玉石业者，推动水平分工，垂直整合的连锁经营，开展出一片卫星环绕，光芒四射的工业体系，将自古以来只有王公贵族才能拥有的奇宝玉石，彻底地转化为平民百姓的价格水平，分享社会大众。更希望借着品牌的载体，将这种最有东方特色的产品推广到全世界每一个角落，让人类在回归自然的省思中与石有约，与石结缘，在返朴归真的期待中实现人与自然的美妙会合。

1998年起石头记连销专卖店风起云涌，如雨后春笋遍布全国，至2011年止，在统一的服务规章下已拥有超过1200家的专卖店，分布在全国30多个省市的重要地点，拥有高水平的专业服务人员10000多人，构成一个强大的服务网络，面向消费大众，为玉石文化的发扬兴盛，缔造一个又一个新的境界。本公司技术先进，管理卓越，CIS定位完善，下设石头记企业文化传播中心、产品研究发展中心、质量技术检测中心、职工教育培训中心，2001年本公司“石头记”商标荣获中国宝协评为中国珠宝首饰业驰名品牌，2002年，2004年分别通过ISO9001，ISO14001国际管理认证，2006年获颁广州市著名商标，2007年荣获广东省著名商标，各项指标在国内外均有出色的表现，深受消费大众的欢迎。

2003年起，本公司有感于未来发展空间巨大，启动长程投资方案，以立足中国，宏观世界的胸怀，投入巨资创办“石头记工业园”，该园区位于广州花都珠宝城，占地130亩，建筑面积60000平方米，设计施工完全依照ISO国际管理标准，成功在2005年投入营运，主力产品有：真石饰品、彩宝饰品、翡翠精品、工艺礼品，做工精美，高贵不贵，在中国宝玉石市场拥有绝对领先地位，园区全面实现计算机化管理，成功导入ERP及电子商务系统，是宝玉石界领先导入智能化网络管理的企业。

2009年本公司再接再厉，再创新猷，隆重推出全球首创的“石头记矿物园”，该项目占地70亩，由地下神秘宝藏和地上芝麻开门组成，是科普教育，休闲旅游，观光购物，益智娱乐的美丽园区，是中国玉石文化一个立体形象展示，已成为华南地区重要观光景点。

2010年伊始，石头记新人接班，世代交替，全面发展名牌战略，矿物园获评为AAAA国家级旅游景区，全国重要核心城市布局直营旗舰店，在管理、业绩、企业形象等方面力争达到标准，实现股票上市。

2011年，深化名牌战略，实施体制改革，原广州石头记饰品有限公司，正式更名为石头记珠宝有限公司，这个改变使我们由饰品行业向珠宝行业，由区域性公司向全国性公司实现华丽转身！

The persistence and firmness of stone make it witness and bear the pace of human's progress. The simplicity and brilliance of stone make it accompany and decorate human's emotional life all the time. Human beings have passed generation after generation, but the steps of many generations may have passed the same stone. Seemingly ordinary, unpredictable, the first miracle of creation, the only support of nature, people believe that to have a good stone is to have a good dream. Beautiful from its own color, the years have been natural, simple and rich in connotation, simple and intriguing, deep inside information, so that it and the progress of human civilization are dependent on each other, generations, continues to this day. Brand slogan a silent object, hidden in the mountains, hidden in the earth, people do not know its beginning, nor do it know the end, it has gone through the history of the earth, through the long night of history, it absorbed the essence of heaven, earth and moon, so gorgeous, colorful, it is full of earth, mineral, natural, so rich and elegant, free and natural, it contains incomparable. It is mysterious and romantic, so it is not vulgar and different. It preserves the mystery of the earth's stars. It witnesses the ever-changing nature. It is a stone, a stone, a story. Stone jewelry Co., Ltd., formerly known as Guangzhou Yuanyi Jewelry Enterprise Co., Ltd., is mainly engaged in the development, production, processing, sales and tourism of gem products. Since its establishment, it has been constantly adapting to the changes of international and domestic markets, its business performance is booming, and its enterprise scale is expanding year by year. At present, it has developed into the largest enterprise of gemstone industry in China, with a large industrial park and dozens of cooperative affiliated enterprises, a global distribution center, more than 1200 franchised chains in more than 30 provinces and cities across the country, and the world's first mineral chain store For the concept of stone mineral Park, with more than 10000 employees. Brief history of the brand in 1970, in the rainy suburb of Keelung in the north of Taiwan, three farmers from the rural Zhuoshui river of Changhua set up a small living room workshop to process Taiwan Jade on behalf of customers. They saved money and used it sparingly. In the predicament, they started the preface of the tragic stone story. In 1980, the company was established with six small workshops. With the strategy of team cooperation, the company adopted the business model of joint feeding, unified distribution, centralized management and division of work and cooperation, and steadily stood at the leading position in the industry. In 1990, the company took the lead in investing in the mainland, built a large-scale industrial plant in Guangzhou, put into production with the most advanced automation equipment, and rapidly moved to the world's first production scale. In 1997, the company first registered the service trademark "shitouji", which announced the birth of the first commercial brand in China's gemstone industry. Shitouji Jewelry Co., Ltd. takes "shitouji" brand as the center, comprehensively combines the gems and jades manufacturers in China, Hong Kong and Taiwan, promotes horizontal division of labor, vertically integrated chain operation, and develops an industrial system surrounded by satellites and full of light. It transforms the rare gems and jades that only princes and nobles can possess since ancient times into the price level of common people Enjoy the public. We also hope to promote this product with the most oriental characteristics to every corner of the world through the carrier of the brand, so that human beings can have an agreement with stone in the reflection of returning to nature, make friends with stone, and realize the wonderful combination of human and nature in the expectation of returning to simplicity. Since 1998, stone chain stores have sprung up all over the country. By 2011, under the unified service rules, there have been more than 1200 stores, distributed in more than 30 important places in the country, with more than 10000 high-level professional service personnel, forming a strong service network, facing the consumer and promoting the prosperity of jade culture Create a new realm after another. The company has advanced technology, excellent management and perfect CIS positioning. It has stone corporate culture communication center, product research and development center, quality and technology testing center and staff education and training center. In 2001, the company's "stone" trademark was awarded the China treasure Association as a famous brand in China's jewelry industry. In 2002 and 2004, the company passed ISO9001 and ISO14001 international management certification, 2006 In 2007, it was awarded the famous trademark of Guangzhou, and in 2007, it was awarded the famous trademark of Guangdong Province. Since 2003, the company has felt that there is a huge development space in the future. It has launched a long-term investment plan to establish "shitouji Industrial Park" based on China and the macro world. The park is located in Guangzhou Huadu Jewelry City, covering an area of 130 mu, with a construction area of 60000 square meters. The design and construction are in full accordance with the ISO international management standards. The main products are Real stone ornaments, color jewelry, jadeite products, craft gifts, exquisite workmanship, noble and inexpensive, have an absolute leading position in China's gem stone market, the park fully realizes computerized management, and successfully introduces ERP and e-commerce system, which is the leading enterprise in introducing intelligent network management in gem stone industry. In 2009, the company made great efforts to innovate and launch the world's first "stone mineral Park". The project covers an area of 70 mu, which is composed of underground mysterious treasures and ground sesame seeds. It is a beautiful park for popular science education, leisure tourism, sightseeing and shopping, wisdom and entertainment. It is a three-dimensional image display of Chinese jade culture and has become an important tourist attraction in South China. At the beginning of 2010, new people from shitouji took over the shift, with the alternation of generations and the overall development of famous brand strategy. The Mineral Park was rated as AAAA national tourist attraction, and the flagship stores in the national key cities were directly operated, striving to meet the standards in management, performance, corporate image and other aspects, so as to realize the listing of stocks. In 2011, we deepened the famous brand strategy and implemented the system reform. The original Guangzhou stone jewelry Co., Ltd. was officially renamed stone jewelry Co., Ltd. this change made us turn from jewelry industry to jewelry industry, from regional company to national company!

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