吉庆牌品牌怎么样 申请店铺

吉庆祥（吉庆牌）位于秀丽的五华山旁边，是一个历史悠久的食品生产骨干企业。“吉庆祥”创建于1907年，最早的创始人是陈惠泉、陈惠生，兄弟二人小名分别叫“小庆”和“小祥”。由于二人的经营得到妹婿袁吉之的资助，因此就以三人名字中的一个字为招牌，起名“吉庆祥”，又请画家胡应祥设计画了注册商标，它便是今天的“吉庆牌”，商标中的“戟”和“磬”取“吉庆”谐音，也表达了“吉祥之意”。吉庆祥生产的“吉庆牌云腿月饼”已远销到美国、日本、新加坡、香港等地。

一九五六年公私合营时由吉庆祥合并了“合香楼”、“桂香楼”、“瑞兴祥”等十八家食品店、铺，而成为具有一定规模的“吉庆祥糕饼厂”。主要生产各式中西式糕点、滇式糕点、标花蛋糕等等。有十个产品荣获“中国国内贸易部优质产品”称号。云腿月饼自八二年以来连续20余年保持商业部优质产品称号。

“云腿月饼”为吉庆祥首创，旧时称为“火腿坨”或“火腿四两坨”。吉庆祥生产的“吉庆牌云腿月饼”已远销到美国、日本、新加坡、香港等地。并在2000年和2001年的中国月饼节上荣获金奖，2002年荣获中国“放心月金牌企业”称号。是云南省名牌战略中食品行业唯一荣获名牌产品称号的企业。吉庆祥在继承传统优势的同时，坚持采用新技术、新工艺，不断更新产品，是云南省食品行业中的龙头企业。

虽然吉庆祥创立于清末，但其渊源却可追溯到明末清初。坊间相传，明永历皇帝退居昆明后，终日忧愁，不思饮食，一位御厨别出心裁地选用宣威火腿精肉丁，混以蜂蜜、白糖包馅，称之为“云腿包子”。因其香浓味醇、甜咸适宜，永历享用后，龙颜大悦，遂列为御膳。

明王朝灭亡后，云腿包子的做法由宫廷传入民间。1860年在昆明成立的合香楼糕饼铺将“云腿包子”烘焙后，选用云南特有的“宣威火腿”做为主料，辅以白糖、蜂蜜、猪油、熟面等，创制出壳硬金黄、香味独具、油润不腻、酥软可口的点心。慈禧太后吃了云南巡抚进贡的这种点心后，感觉很好，随即给点心起名，称之为“火腿四两砣”。而一直延续下来的“火腿四两砣”逐渐演变成云腿月饼的雏型，云腿月饼150年的历史也就此开始。

相传吉庆祥1922年始进驻昆明。20世纪初在昆明，吉庆祥可谓风光无限：数米宽的大门，开向两边，高高的门槛与两米长的“吉庆祥陈记”牌匾天地呼应，在大门的左右各有一扇窗，上方“尘飞白雪”、“玉屑金泥”分列“吉庆祥陈记”牌匾两边，这些字均出自书法家陈荣昌的手笔，笔力刚劲，三块匾构成一个整体，相得益彰。各色糕点依次摆放在半人高的木质柜台上，等待着客人购买，当然，每年中秋时分，所有糕点中的花魁当属博采众家之长，集干馅、稀馅之优，吉庆祥首创的硬壳火腿月饼。

历经百年，这些繁盛时期的场景已经随风飘散。为了纪念，吉庆祥食品有限责任公司将这段岁月雕刻在了进门的墙上，黑色的雕塑，厚重、沧桑跃然墙上。

Jiqingxiang (Jiqing brand) is located next to the beautiful Wuhua mountain. It is a backbone food production enterprise with a long history. "Jiqingxiang" was founded in 1907. The first founders were Chen Huiquan and Chen Huisheng. The two brothers were named "Xiaoqing" and "Xiaoxiang" respectively. Because their business was funded by their brother-in-law yuan Jizhi, they took one of the three names as the signboard, named "jiqingxiang", and asked Hu Yingxiang, the painter, to design and draw a registered trademark, which is today's "Jiqing brand". The "halberd" and "Qing" in the trademark are homophonic and express "auspicious". The "Jiqing cloud leg moon cake" produced by jiqingxiang has been exported to the United States, Japan, Singapore, Hong Kong and other places. In 1956, Ji Qingxiang merged 18 food stores and shops, including Hexiang building, Guixiang building and ruixingxiang, and became a "jiqingxiang cake factory" with a certain scale. It mainly produces all kinds of Chinese and Western pastries, Yunnan pastries, flower cake and so on. Ten products have won the title of "high quality products of the Ministry of domestic trade of China". Since 1982, cloud leg moon cake has been awarded the title of high quality product by the Ministry of Commerce for more than 20 years. "Cloud leg moon cake" was first created by Ji Qingxiang. It used to be called "Ham lump" or "four or two hams". The "Jiqing cloud leg moon cake" produced by jiqingxiang has been exported to the United States, Japan, Singapore, Hong Kong and other places. In 2000 and 2001, he won the gold medal at China moon cake festival, and in 2002, he won the title of China's "reassuring month gold enterprise". It is the only enterprise in the famous brand strategy of Yunnan Province that has won the title of famous brand product. Ji Qingxiang is a leading enterprise in the food industry of Yunnan Province, which inherits the traditional advantages, adheres to adopting new technologies and processes, and constantly renews products. Although Ji Qingxiang was founded in the late Qing Dynasty, its origin can be traced back to the late Ming and early Qing Dynasty. It's said that after emperor Yongli of Ming Dynasty retired to Kunming, he was worried all day long and didn't think about food. An imperial chef made a unique choice of Xuanwei ham meat cubes, mixed with honey and sugar, and called them "steamed buns with cloud legs". Because of its strong fragrance, mellow taste, sweet and salty taste, Longyan is very happy after enjoying it forever, so it is listed as the Royal diet. After the collapse of the Ming Dynasty, the practice of yunduan baozi was introduced to the people from the court. In 1860, the cake shop of hexianglou, established in Kunming, baked "yunduanbaozi" and selected the unique "Xuanwei ham" in Yunnan as the main ingredient, supplemented by sugar, honey, lard, cooked noodles, etc., to create a hard golden shell, unique fragrance, greasy, soft and delicious snack. Empress Dowager Cixi felt very good after eating this kind of dim sum which was paid by the governor of Yunnan. She named it "four or two mounds of ham". And the "four or two mounds of ham" that has been continued gradually evolved into the prototype of cloud leg moon cake, and the 150 year history of cloud leg moon cake began. It is said that Ji Qingxiang entered Kunming in 1922. At the beginning of the 20th century in Kunming, Ji Qingxiang had boundless scenery: a gate several meters wide opened to both sides, a high threshold echoed the two meter long "Ji Qingxiang Chen Ji" plaque, and there was a window on the left and right of the gate, with "dust flying white snow" and "jade chips and gold mud" on both sides of the plaque. These words were written by the calligrapher Chen Rongchang, and they were strong, Three plaques form a whole and complement each other. All kinds of pastries are placed on the half height wooden counter, waiting for customers to buy. Of course, in the Mid Autumn Festival, Huakui of all pastries should be the leader of a wide range of families, with the advantages of dry filling and thin filling, and jiqingxiang's hard shell ham moon cake. After a hundred years, the scenes of these prosperous periods have been scattered with the wind. In order to commemorate, jiqingxiang Food Co., Ltd. engraved this period of time on the wall of the entrance, black sculpture, thick, vicissitudes of life leaping on the wall.

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